IAB BOOKMARKS AWARDS & SUMMIT Special Section

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13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panels

In the run up to the 13th annual Bookmarks Awards, the IAB SA has announced the 2021 jury panels and their respective chairs. Comprising eight experts in their respective fields, the jury chairs together with their fellow panel judges will evaluate and award the latest and greatest in South African digital.

This year’s awards will encompass digital advertising and marketing work that falls into eight categories: Marketing; Performance Marketing; Builders; Publisher; Social, Community and Influencer Marketing; Innovative Engineers, Best Digital Student; and Special Honours.

Announcing new dates for the 13th annual Bookmarks 2021

Don't fret if you haven't yet submitted your entries - there's still time! And, there's a whole lot more to look forward to too...

Issued by IAB South Africa 1 Feb 2021


The Bookmarks strives for a diverse representation of all South Africans and, as such, all jury chairs have been nominated by industry members, ensuring that the judging panel is indicative of, and endorsed by, the industry at large. Importantly, this ensures that the winning work – which then serves as a benchmark for excellence – is judged fairly by those with the relevant expertise from a range of agencies, publishers and companies.

The 2021 jury panels and their respective chairs are:

2021 Bookmarks Marketing Panel
KabeloMoshapaloTBWA Hunt LascarisExecutive Creative Director
CamillaClerkeOgilvyExecutive Creative Director
NeoMakongozaGreyGroup Head
AtiyyaKarodiaVMLY&RLead Strategist
DaisyMulengaImizamo Digital Media AgencyCo-Managing Director
NobantuSibekoKing JamesIntegrated Creative Director
ElizabethMokwenaUnileverMarketing Director
VelokuhleMandlenkosiAvatar Agency GroupCo-founder and Chief Creative Officer
BrunoBertrandEstee Lauder CompaniesDigital Marketing Diector
SarahBrowning-de VilliersMachine_Chief Content Officer
LaurenMcinnesMultichoiceSenior Manager: Marketing and Studio
ClareTrafankowskaiProspectManaging Director
KarinDu ChenneKantarChief Growth Officer Africa Middle East
2021 Bookmarks Youth Action Panel
LuzukoTenaOgilvyPaid Social Campaign Manager
MaxinneMboweniDigitas LiquoriceDigital Copywriter
LotangMokoenaVMLY&RDigital Strategist
GregoryBooysenKing JamesArt Director
LesegoThomasSignal Hill ProductsBrand Manager
KaraboGanziniFCB AfricaSenior Brand Strategist
NomacalaMpetaDigify AfricaHead of Learning
VuyoHendaUnileverBrand Director
CaseyDe MenezesMcCann1886Digital Strategist
LethuZimuThink Creative AfricaCreative Group Head
MardiliseBurgerInitiative MediaDigital Director and Lead Strategist
RuddyGatareMachine_Brand Strategist
ZubeidaGoolamValiant AgencyChief Creative Officer
SarahColvilleThe Niche GuysCreative Director: Copy
2021 Bookmarks Publishing Panel
RaziaPillayFouirDirector
SusieWhiteDaily MaverickPublisher
AdrianEphraimThe South AfricanEditor
RikashniRangasamySuperSportSenior Manager: Dgital
LaurenDentonDenstuHead of Programmatic
PaballoRampaVodacomContent Marketing Manager
TinyikoMagezaV&A WaterfrontExecutive Marketing Manager
TomMannersClockworkco-CEO
BasilFortaine24Digital Publisher
LukeCharterArena Holdings (Pty) LtdDigital Editor: DispatchLIVE
2021 Bookmarks Performance Marketing Panel
AudreyNaidooABSAHead of Digital Marketing
MpumeNgobeseJoe PublicManaging Director
MeghanFergusoniProspectHead of Paid Media
PiliraMwambalaGroupMChief Data Officer
KuhleVerbyPublicisSenior PPC Specialist
NivashaPillayMediacomDigital Director
LorraineLandonGoogleSSA Specialist Lead
MichaelWalkerGumtreeHead of Marketing
RobStanbridgeConversion ScienceChief Operating Officer
MpumeleloMadonselaVMLY&RHead of Media
KirstenFosterKing JamesBusiness Unit Head
2021 Bookmarks Social, Community and Influencer Panel
KalliebreeKeynerdJoe PublicHead of Social
MartinMagnerOgilvyCreative Director
StephaneRogovskyR-Squared Agency (Pty) LtdCEO
KgomotsoKeupilweRoth MediaSocial Media Lead
LebohangMabebaVMLY&RSocial Media Lead
MuguetteCrozierThe Riverbed AgencyArt Director
KezaNtungicimpayaSoulProviders CollectiveCreative Director
MJKhanSasolGroup Digital Communication Platforms
ZahiraKharsanyGorillaHead of Social
SaneleMawisaAB inBevHead of Social Media
MotshidisiFortunateCherry RepublikStrategist and Social Media Manager
EmmaOdendaalJohn Brown MediaDigital Content Director
KyraAntrobusKing JamesCreative Director
2021 Bookmarks Builders Panel
RobynCampbellMachine_Managing Director
MattThompsonMakeReignExecutive Creative Director
RefiloeDigoamayeIQ businessUX Designer
JoeyKhuvutluHelloManaging Director
CandiceGoodmanMobitainmentMarketing Director
LaraPietersenWunderman ThompsonSenior Customer Experience Consultant
GermariSteenkampVMLY&RHead of Customer Experience
WalterMadzongaShopriteStrategy and Innovation: Digital
NimayParekhKing JamesDigital CEO
VeraNagtegaalHippo.co.zaHead of Marketing and Culture
2021 Bookmarks Innovative Engineers Panel
DeeChettyPhilip MorrisDirector; Consumer Experience
NickBesterHelloHead of Technology and Development
ThamsanqaMoyoWunderman ThompsonManaging Director
JacquiMarounVMLY&RChief Experience Officer
ThandekaMali MaliNetflixNetflix Product Creative Strategist
TristanVogtOgilvyCreative Director: Innovation Lab
TracyLindnerCreativelyDirector
NatashaMatos-HemmingwayMultichoiceChief Marketing Officer: Connected Video
PhilaniMdingiMaverick MindDigital Strategy Director
DannyPinchKing JamesECD
2021 Bookmarks Special Honours Panel
RyanMcManusVMLY&RChief Creative Officer
QhakazaMohareDigify AfricaChief Operating Officer
HlamaziMabundaIASProject Director and Consultant
HaydnTownsendAccenture InteractiveManaging Director
FahmeedaCassim-SurteeDSTV Media SalesCEO
JoeSteyn-BegleyCarbon1Managing Director
KhensaniNbandaNedbankGroup Executive: Marketing and Corporate Affairs
HayleyDoron-WeilThat Ad StoreFounder and Creative Director
AshaPatelGoogleHead of Marketing
MarianneErasmus24.comGeneral Manager
EnverGroenewaldOgilvyGroup CEO
JessicaVan der WesthuyzenOneDayOnlyDigital and Performance Marketing Manager


The 2021 awards will be led and guided by jury president Andrea Quaye. On the impact of the awards on the industry, she says: “Winning a Bookmark Award is recognition of work that helps move our industry forward. Ultimately, the Bookmarks are about far more than great digital work that has delivered real business results – the Bookmarks are a catalyst for driving digital innovation and growth. Industry members can look to this work as inspiring benchmarks of innovation and creativity to assist them in thriving in the digital economy.”

Digital as a whole has rapidly evolved and adapted in new and surprising ways to serve the changing needs of both consumers and businesses operating amidst the fallout of Covid-19. This marked acceleration in innovation and creativity will no doubt make for an interesting and exciting 13th Bookmarks Awards.

“The Bookmarks are crucial for our industry: By recognising digital excellence, we are promoting and inspiring growth across the industry. We are excited to be part of this pivotal event that drives digital innovation and inspires industry members to create ground-breaking work that rivals our global counterparts,” says Fahmeeda Cassim-Surtee, CEO of DSTV Media Sales and IAB SA executive board member.

Entries for the 13th annual Bookmark Awards opened on 1 March 2021 and close on 14 May 2021 with early bird and IAB SA member discounts:
  • Standard fee entries: 1 April – 30 April 2021
  • Late fee entries and final entry deadline: 1 May – 14 May 2021

For more information on the Bookmark Awards, click here.

Entries for the 13th Annual Bookmark Awards are open

The 2021 IAB SA Bookmark Awards are open for entries. The online entry platform is live and accessible here, offering an easy and simplified way to enter...

Issued by IAB South Africa 16 Mar 2021


The 13th Annual Bookmark Awards, powered by DSTV Media Sales and brought to you by 24.com, Everlytic and Joe Public, take place virtually on Thursday, 29 July 2021.

The Bookmarks are a crucial part of the IAB SA’s mandate to empower the media and marketing industries to thrive in the digital economy. IAB SA membership comprises more than 150 leading media companies, brands, and the technology firms responsible for enabling excellence in digital marketing focusing on identifying and targeting audiences, delivering and optimising campaigns to these audiences and the innovation and selling of such activities. The non-profit, non-government, trade group fields critical research on interactive advertising, while also educating brands, agencies, publishers. and the wider business community on the importance of digital marketing.

IAB South Africa
The IAB South Africa, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.
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