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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 1 hour



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A new University of Utah study released Monday provides more fuel for the conviction that sending and receiving text messages while driving affects concentration and reaction times. However, more potential digital distractions lie down the road - as shown by another Monday announcement: Ford Motor said its second-generation Sync service will turn cars into rolling WiFi hotspots in 2010.
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