The online journalist's key priority is immediacy. This is one of the Internet's biggest unique selling points. Journalists and editors are therefore under constant deadline.
An online newsroom will generally assign duty editors to specific sections of the website. These are referred to as channels or content hubs. The online journalist will then gather as much relevant breaking news for that content hub as possible from a variety of sources including newswires, readers or users, content partners and will also write stories when necessary.
The journalist decides on the best format for the story before placing it by checking to see whether it can be used across multiple platforms. These include a web page, interactive TV, mobile and newsletters. Research is generally done to see whether related stories have been written and whether it can be connected to any current or archived material.
Here are some top tips for improving editorial online success: