FMCG News South Africa

Liezel van der Westhuizen is face of Bensimon

Serge Bensimon launched the Bensimon Collection 25 years ago in Paris and the label, which came to South Africa this year, has selected Liezel van der Westhuizen as the face of Bensimon in South Africa.
Liezel wearing Bensimon gloves and Bensimon tights at private function with international Wag Lizzie Cundy.
Liezel wearing Bensimon gloves and Bensimon tights at private function with international Wag Lizzie Cundy.

She has presented for SABC 3, MNET's SoundCheck Live and Season 5 of Idols (reportedly only the second woman worldwide to ever have presented the show). She hosts Liezel's Lounge, her own radio show on Jacaranda FM and, as a keen sportswoman, has competed in major triathlon events. Consistently voted in various Hot 100 and Sexiest Women surveys, her beauty is matched by brains. She holds a Bachelors Degree in Human Resources Management and both Honours and Masters degrees in Communication Management from the University of Pretoria.

Liezel's their lady

"With a combination of natural, fresh-faced beauty, an impressive array of talents as a communicator, modelling experience and a get-up-and-go energy, we knew that Liezel was the perfect South African woman to represent the brand. She epitomises the easy, understated style that is the hallmark of the range," says Jocelyne Philippe of JBSA Fashion Consulting, exclusive importers of the range to this country.

"The brand is ideal for the South African lifestyle where casual meets chic and the synergy is perfect for my sporting lifestyle and its label. I have always loved its range of sneakers and am excited that these are now available in South Africa," adds Van der Westhuizen.

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