IMS keeps on growing

Media analysis software provider Interactive Market Systems (IMS) has announced significant expansion plans in South Africa and is on the lookout for a team to staff the new offices.

MD Chris Brewer says: "We're moving to new premises in Hyde Park and increasing our staff in Johannesburg whilst rapidly expanding services and staff in our Cape Town office."

Brewer's previous company, which introduced the Brewer's Databases throughout the advertising industry, was bought by IMS two years ago: "Since that time, we've assimilated all the Brewer's products into IMS and have concentrated on developing our media analysis software."

IMS recently launched their newest product, CampaignRF, into the American, British and Far East markets: "With CampaignRF you can immediately identify just how much the TV component of a schedule is contributing to the overall success compared to, say, a print or radio campaign. Soon you'll be able to compare TV schedule performances to Outdoor, Cinema, Internet or even Beer Mat advertising.

"The key to IMS's success is the staff - and we're actively looking for good people to join our expanding SA company as part of our international team."