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A proudly South African initiative, it took home top honour in the Environmental, Social, and Governance (ESG) Category.Re.Bag.Re.Use founder, Regine le Roux says they are humbled and thrilled.
"We are incredibly grateful to every single person and organisation who has contributed—and continues to contribute—to this beautiful initiative. Who would have thought that a simple hobby, an experiment, and a single empty bread bag would snowball into this remarkable, globally recognised initiative?"
Justin Green, Global Alliance President and CEO, explains that the ESG category celebrates initiatives that go beyond words to deliver meaningful, sustainable change.
"This year’s winner, Re.Bag.Re.Use, exemplifies the power of innovative public relations to address pressing global challenges.
"By repurposing waste into functional products, they are not only reducing environmental footprints but also driving economic empowerment within their community. Re.Bag.Re.Use stands out as a shining example of innovation, purpose, and impact.
"A project with a global impact, truly deserves world recognition."
This year’s awards programme attracted over 100 entries from across the globe, with 19 exceptional campaigns and initiatives emerging victorious in their respective categories.
Winners were selected by a distinguished panel of judges comprising renowned industry experts and communicators worldwide.
Right to Care - Publicity Drives Real Solutions | Inkbar Inc. + Quezon City Gender and Development Council | Philippines
Re.Bag.Re.Use | Reputation Matters | South Africa
9.000 kms of Sustainability | Seguro Directo | Portugal
Park and Celebrate Christmas | EMEL | Portugal
Te Pūkenga - Te Pae Ora campaign | Te Pukenga | New Zealand
Effaclar Speed Run | La Roche-Posay L'Oréal Group + Good Game | Czech Republic
This is good news, but…a nuanced story of the Reef | Australian Institute of Marine Science | Australia
IOH - Employee Carbon Offsite | Indosat Ooredoo Hutchison | Indonesia
H.A.N.S. The Hateful Audio Notification Service | fischerAppelt AG + Philipp und Keuntje | Germany
The Homeless Gallery | fischerAppelt AG + Philipp und Keuntje + Mantikor | Germany
#TemukanSemangatBarumu | PT Astra International Tbk | Indonesia
Estrategas | Asociación de Directivos de Comunicación + Oficina de Agitación Cultural | Spain
Unexpected Jobs | BNP Paribas | France
edpOn Magazine | EDP | PortugalGlobal
Anica Hossain | University of Liberal Arts Bangladesh | Bangladesh
Leidena Sekar Negari | Secretary General of The House of Representatives of Indonesia | Indonesia
Catherine Arrow | PR Knowledge Hub Ltd | New Zealand
Public Relations Society of America | Public Relations Society of America | United States
The World PR and Communication Awards celebrate outstanding achievements in the field, highlighting innovation, creativity, and impact in public relations and communications efforts.