Fan engagement | Bizcommunity

Fan engagement | Bizcommunity

News

25 years in sponsorship marketing: Why human connections matter more than ever in a changing world

Marketing

25 years in sponsorship marketing: Why human connections matter more than ever in a changing world

Richard Dunn, Issued by Playmakers 6 hours

The Coca-Cola Fan Can Be a Bo campaign returns for 2026 — Fans stay with the team, walk the tunnel and experience match day alongside the Springboks (image supplied)

Promotions & Activations

Live like a Springbok for a day with the Coca-Cola Fan Can Be a Bok campaign

22 Jul 2026

Castle Double Malt named title partner of Springboks-All Blacks rivalry

Sport

Castle Double Malt named title partner of Springboks-All Blacks rivalry

15 Jul 2026

Limited edition Oreo and BTS 'purple' cookies land in SA

FMCG

Limited edition Oreo and BTS 'purple' cookies land in SA

8 Jul 2026

Africa’s football boom is creating value that local markets miss

Sport

Africa’s football boom is creating value that local markets miss

Chigozirim Bodart 2 Jul 2026

Klipdrift taps into rugby fever with Springboks-All Blacks partnership

Sport

Klipdrift taps into rugby fever with Springboks-All Blacks partnership

23 Jun 2026

Nestlé KitKat brings fans closer to Formula 1 in new partnership

Retail Marketing

Nestlé KitKat brings fans closer to Formula 1 in new partnership

19 May 2026

From Anfield to Africa: Liverpool FC launches retail stores in Mzansi

Sport

From Anfield to Africa: Liverpool FC launches retail stores in Mzansi

8 May 2026

Toyota Gaming Engine returns to Comic Con Cape Town 2026

Events

Toyota Gaming Engine returns to Comic Con Cape Town 2026

16 Apr 2026

TV

SportyTV bags rights to stream Fifa World Cup 2026 in SA

13 Apr 2026

SA Rugby reaffirms SuperSport and Canal+ broadcast partnership

Sport

SA Rugby reaffirms SuperSport and Canal+ broadcast partnership

16 Mar 2026

Technology

Netstar partners with Sunshine Tour to drive South African golf excellence through data intelligence

Issued by Nielsen Network 25 Feb 2026

From clients to creative allies

Marketing

From clients to creative allies

Issued by Moonsport 3 Feb 2026

WPP Media Sports wants to reinvent sport marketing (Image source: © National Geographic Kids

Marketing

WPP Media Sports wants to reinvent sport marketing

8 Jan 2026

The Carling Black Label Cup and the campaign that changed fan engagement

Marketing

The Carling Black Label Cup and the campaign that changed fan engagement

Issued by Caxton Media 7 Jan 2026

Samsung joins SA Rugby as official tech partner

Technology

Samsung joins SA Rugby as official tech partner

2 Dec 2025

Leadership lessons from building an agency: How the Key brothers are shaping Moonsport

Marketing

Leadership lessons from building an agency: How the Key brothers are shaping Moonsport

Issued by Moonsport 18 Nov 2025

CSA Global and Dentsu X tapped for blockbuster Kanye West concert

Marketing

CSA Global and Dentsu X tapped for blockbuster Kanye West concert

23 Oct 2025

Radio & Audio

TikTok for Artists launches in South Africa

28 Aug 2025

Moonsport launches with storytelling and brings unique perspective to MTN8 2025

Production

Moonsport launches with storytelling and brings unique perspective to MTN8 2025

Issued by Moonsport 22 Aug 2025

2025 Effie Awards South Africa finalists announced

Marketing

2025 Effie Awards South Africa finalists announced

Issued by Association for Communication and Advertising 12 Aug 2025

Primedia Sport hosts Entertainment Masterclass with Harvard Business School Professor

Media

Primedia Sport hosts Entertainment Masterclass with Harvard Business School Professor

Issued by Primedia Broadcasting 7 Aug 2025

CSA Global debuts SA Chart Pulse: a new era for tracking music influence

Music

CSA Global debuts SA Chart Pulse: a new era for tracking music influence

28 Jul 2025

Mscsports to drive Telkom's sponsorship vision forward

Sponsorship

Mscsports to drive Telkom's sponsorship vision forward

Issued by Mscsports 24 Jun 2025

National Hockey League and Sony announce multi-year global technology partnership

Sport

National Hockey League and Sony announce multi-year global technology partnership

5 Jun 2025

Branding

Dancing in concert: Reimagining brand impact

Tumelo Mphirima, Issued by Motherland OMNi 28 May 2025

Source: © 123rf The Digital Media Awards Africa 2025 finalists have been announced, with SA and Daily Maverick dominating the list

Publishing

SA and Daily Maverick dominate Wan-Ifra Digital Awards Africa 2025 finalists

2 Apr 2025

The Springboks have been sponsored by MTN for the past eight years. Source: Springboks.

Sponsorship

MTN and Springboks part ways after golden years of rugby collaboration

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Artificial Intelligence

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

Launch of Havas Play in Africa empowers brands across the continent to play in culture

Marketing

Launch of Havas Play in Africa empowers brands across the continent to play in culture

Issued by Havas Johannesburg 18 Feb 2025

Betway SA20 Catch R2m testament to sports marketing

Sponsorship

Betway SA20 Catch R2m testament to sports marketing

18 Feb 2025

Castle Lager's sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and Argentina (Image supplied)

Sponsorship

Brands score big in Kaizer Chiefs and Springboks sponsorships

29 Oct 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

Sponsorship

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity

Neil Jankelowitz 25 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Branding

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Cannes Lions

#Cannes2024: All the South African winners

Danette Breitenbach 24 Jun 2024

Moonsport unveils new rebrand: Connecting people through sport

Production

Moonsport unveils new rebrand: Connecting people through sport

Issued by Moonsport 7 Jun 2024

Marketing

Heat up your brand this winter: Successful BTL marketing campaigns to inspire your next move

Issued by Tradeway 30 May 2024

Game changer: How data science is reshaping esports

Digital

Game changer: How data science is reshaping esports

Paul Stemmet & Shaloam Mutetwa, Issued by Dentsu 8 May 2024

Report sheds light on the Africa Cup of Nations 2023

Sport

Report sheds light on the Africa Cup of Nations 2023

11 Jan 2024

Riot Games, HP Inc partner to level up e-sports and gaming worldwide

Lifestyle

Riot Games, HP Inc partner to level up e-sports and gaming worldwide

11 Jan 2024

Source @ Sports Industry Group Levergy – M&C Saatchi Sport & Entertainment has been crowned the 2023 Hollard Sport Industry Awards’ Agency of the Year for the second consecutive year

Events & Conferencing

Levergy – M&C Saatchi Sport & Entertainment: Hollard Sports Awards Agency of the Year for the 2nd consecutive year

24 Nov 2023

The Carling Knockout and Carling Black Label Cup set to take South Africa by storm in 2023

Sport

The Carling Knockout and Carling Black Label Cup set to take South Africa by storm in 2023

Issued by MSports Marketing 11 Oct 2023

Photographs courtesy of Ashlee Abdul. Levergy was named the Ageny of the Year at the Hollard Sport Industry Awards 2022

Marketing

Hollard Sport Industry Awards 2022 winners recognised

29 Nov 2022

Marketing

Last call to enter the 2022 Hollard Sport Industry Awards

24 Oct 2022

Source: © Md Mahdi The Fifa World Cup this year will attract an estimated five billion viewers

Marketing

Football influencer superstars: Increasing brands' reach of the Fifa World Cup

13 Oct 2022