South African Rugby | Bizcommunity

South African Rugby | Bizcommunity

News

The Coca-Cola Fan Can Be a Bo campaign returns for 2026 — Fans stay with the team, walk the tunnel and experience match day alongside the Springboks (image supplied)

Promotions & Activations

Live like a Springbok for a day with the Coca-Cola Fan Can Be a Bok campaign

48 minutes

Reebok SA's Return to Sport captures The Sharks in renewed deal

Sport

Reebok SA's Return to Sport captures The Sharks in renewed deal

1 day

Castle Double Malt named title partner of Springboks-All Blacks rivalry

Sport

Castle Double Malt named title partner of Springboks-All Blacks rivalry

15 Jul 2026

Springbok captain Siya Kolisi founded the Kolisi Foundation to help remove barriers that prevent young people from reaching their full potential. Image supplied.

Health & Social Welfare

How Emirates and Siya Kolisi are using rugby to tackle childhood hunger

30 Jun 2026

Entrepreneur Zuko Tisani's unfinished Everest climb may be his greatest achievement yet

Sport

Entrepreneur Zuko Tisani's unfinished Everest climb may be his greatest achievement yet

29 Jun 2026

Cheslin Kolbe named Nissan Africa ambassador in Navara Pro-4X deal

Dealers

Cheslin Kolbe named Nissan Africa ambassador in Navara Pro-4X deal

12 Jun 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

Aphelele Fassi and Jordan Hendrikse named Nissan Navara ambassadors

Sport

Aphelele Fassi and Jordan Hendrikse named Nissan Navara ambassadors

14 May 2026

SA Rugby and Canal+ renewed deal secures coverage for coming seasons

Sport

SA Rugby and Canal+ renewed deal secures coverage for coming seasons

11 May 2026

SA Rugby reaffirms SuperSport and Canal+ broadcast partnership

Sport

SA Rugby reaffirms SuperSport and Canal+ broadcast partnership

16 Mar 2026

ESPN goes off the field with Jesse in Japan

Sport

ESPN goes off the field with Jesse in Japan

Issued by The Walt Disney Company Africa 19 Feb 2026

Sport

SA Rugby initiates national forum to align coaching strategy

2 Jan 2026

Image: One of the many iterations of official Springbok merchandise © Shan Radcliffe

IP Law

Registered design rights: Valuable but overlooked form of IP protection

Patrick O’Brien 9 Dec 2025

Samsung joins SA Rugby as official tech partner

Technology

Samsung joins SA Rugby as official tech partner

2 Dec 2025

Rainbow’s Tjokkers rugby clinic builds the next generation of Boland rugby champions

ESG

Rainbow’s Tjokkers rugby clinic builds the next generation of Boland rugby champions

Issued by Rainbow Chicken 17 Nov 2025

Spar joins forces with South Africa’s rugby giants

Retail Marketing

Spar joins forces with South Africa’s rugby giants

2 Oct 2025

All the 2025 South African Sport Awards winners

Sport

All the 2025 South African Sport Awards winners

26 Aug 2025

Behind every Bok: Moonsport's humorous take on Springbok fan rituals for Betway

TV

Behind every Bok: Moonsport's humorous take on Springbok fan rituals for Betway

Issued by Moonsport 19 Aug 2025

Image supplied.

Inclusion, Empowerment & Social Justice

FOM, Kolisi Foundation’s new Drop Goal campaign empowers women’s rugby

14 Aug 2025

National Women's Rugby team sings the National Anthem. Source: FNB.

Mandela Month

#MandelaMonth: FNB's Brad Guymer on rugby's role in nation building

Brad Guymer 25 Jul 2025

Are ticket prices leaving Springboks' biggest fans on the bench?

Sport

Are ticket prices leaving Springboks' biggest fans on the bench?

Vadyn Moodley 23 Jul 2025

Des van Jaarsveldt, the oldest living Springbok, passes away at 96

Sport

Des van Jaarsveldt, the oldest living Springbok, passes away at 96

21 Jul 2025

Source: © The Post The second Castle Lager Incoming Series Test match broadcast live on SABC 2, SABC radio stations and on SuperSport (DStv) as part of Saru's celebration of the 30th anniversary of the historic Springboks 1995 Rugby World Cup victory

TV

Broadcasters unite to commemorate Springboks 1995 RWC victory

7 Jul 2025

Source: © Supersport Be a Bok campaign is at the forefront of a series of dynamic initiatives to invigorate Coca-Cola South Africa’s connection with South African rugby and celebrate the country’s sporting spirit

Marketing

Coca-Cola's Be a Bok campaign for the fans

2 Jul 2025

Magazines

Kickoff back in print with new add-on Kickoff Rugby

1 Jul 2025

Pick n Pay strengthens ties with SA Rugby as 2025 Springbok jersey is unveiled

Sport

Pick n Pay strengthens ties with SA Rugby as 2025 Springbok jersey is unveiled

30 Jun 2025

Klipdrift’s sponsorship deal with the South African Rugby Union (SARU) has been renewed and expanded (Image suppled)

Sponsorship

Klipdrift renews and extends SARU sponsorship

26 Jun 2025

Former Springboks wing Cornal Hendricks, aged 37, passes away

Sport

Former Springboks wing Cornal Hendricks, aged 37, passes away

15 May 2025

Supplied image: SA Harvest, Martin van Staden and SA Rugby Legends

Food, Water & Energy Security

Rugby Legends, SA Harvest champion food security initiative at Epworth Children’s Village

2 Apr 2025

Cheslin Kolbe named SA Rugby Men’s Player of the Year 2024

Sport

Cheslin Kolbe named SA Rugby Men’s Player of the Year 2024

14 Mar 2025

Toughees launches back-to-school campaign fronted by Makazole Mapimpi

ESG

Toughees launches back-to-school campaign fronted by Makazole Mapimpi

Issued by Bata 27 Dec 2024

Coca-Cola South Africa has announced a groundbreaking four-year sponsorship with the South African Rugby Union (Saru) (Image supplied)

Sponsorship

Coca-Cola and SA Rugby reunite with groundbreaking 4-year sponsorship

24 Jan 2025

Celebrate the Springboks with Pick n Pay Clothing and Zapiro

Fashion & Homeware

Celebrate the Springboks with Pick n Pay Clothing and Zapiro

17 Oct 2024

Rainbow Chicken backs Boland Top 12

Sport

Rainbow Chicken backs Boland Top 12

Issued by Rainbow Chicken 11 Oct 2024

Developing leaders. Disrupting Africa, showing the world

Higher Education

Developing leaders. Disrupting Africa, showing the world

Issued by Milpark Education 7 Oct 2024

The Top Women Awards celebrates 21 years of gender empowerment! Entries now open

Events & Conferencing

The Top Women Awards celebrates 21 years of gender empowerment! Entries now open

Issued by Topco Media 2 Oct 2024

The four icons were revealed on Monday. Source: Supplied.

Branding

Siya Kolisi & more: Engen reveals rugby legends as brand ambassadors

10 Sep 2024

Source: © SA Rugby The battle over sports broadcasting has heated up as Media responded to Saru's support of the SABC's decision to not broadcast the recent Springboks - Ireland Tests

TV

DStv - eMedia sports broadcasting rights saga continues as Sports Minister joins the fight

Danette Breitenbach 15 Jul 2024

Source: © SA Rugby Saru has backed the SABC’s suspension of coverage of Springbok matches

TV

Sports broadcasting rights challenge ends Springbok matches on SABC

12 Jul 2024

South African rugby icons Faf de Klerk and Cheslin Kolbe star in the new campaign. Source: Supplied.

Advertising

L'Oréal Paris SA partners with Faf de Klerk and Cheslin Kolbe in new campaign

11 Jul 2024

Carling Black Label named official title sponsor of 2024 Currie Cup

Food & bev. services

Carling Black Label named official title sponsor of 2024 Currie Cup

5 Jul 2024

Cheslin Kolbe named Prime Hydration ambassador

FMCG

Cheslin Kolbe named Prime Hydration ambassador

10 Jun 2024

SA rugby stars joins forces with Nescafé in Make Your World campaign

Retail Marketing

SA rugby stars joins forces with Nescafé in Make Your World campaign

5 Jun 2024

Springbok alignment camp kicks off in Cape Town

Sport

Springbok alignment camp kicks off in Cape Town

22 May 2024

SA Rugby happy with transformation progress

Sport

SA Rugby happy with transformation progress

20 May 2024

Freedom of Movement and Siya Kolisi unveil FOM x Kolisi AW24 Collection

Fashion & Homeware

Freedom of Movement and Siya Kolisi unveil FOM x Kolisi AW24 Collection

22 Apr 2024

Outsurance announces partnership with South African Schools Netball

Sponsorship

Outsurance announces partnership with South African Schools Netball

Issued by Provantage 3 Apr 2024

Elton Jantjies slapped with 4 year ban for doping

Sport

Elton Jantjies slapped with 4 year ban for doping

19 Jan 2024