Scopen | Bizcommunity

Scopen | Bizcommunity

News

Scopen Africa is extending the international research study into East Africa. Pictured: Nairobi cityscape, the capital city of Kenya (Image source: © 123rf )

Marketing & Media

Agency Scope expands into East Africa

6 Nov 2026

South Africa’s seventh edition of Agency Scope is set to start fieldwork in May 2027 (Image source: © 123rf )

Marketing & Media

Agency Scope 2027/28 to kick off in May 2027 with new additions

21 Oct 2026

Carat launches Difference Engineered: A new positioning for client competitive advantage

Media

Carat launches Difference Engineered: A new positioning for client competitive advantage

Issued by Dentsu 15 Oct 2026

The Odd Number appoints Andreas Shifotoka as executive lead: digital, growth and enablement

Advertising

The Odd Number appoints Andreas Shifotoka as executive lead: digital, growth and enablement

Issued by The Odd Number 31 Jul 2026

Employer Branding

KFC Africa certified as Top Employer as brand exports more talent to Europe

Issued by KFC Africa 29 Jan 2026

AI theatre is the most expensive show in marketing

Marketing

AI theatre is the most expensive show in marketing

Mat Sexwale, Issued by Brave Group 24 Jul 2026

The Odd Number named South Africa's leading creative agency for client satisfaction and performance

Advertising

The Odd Number named South Africa's leading creative agency for client satisfaction and performance

Issued by The Odd Number 3 Jul 2026

The rise of the high-impact media planner

Media

The rise of the high-impact media planner

Marvin Kgasoane, Issued by The Up&Up Group 3 Jul 2026

Fandom as algorithmic fuel: How AI is killing traditional marketing

Marketing

Fandom as algorithmic fuel: How AI is killing traditional marketing

Mathabatha Sexwale, Issued by Brave Group 29 Jun 2026

The invisible hand: Architecting advocacy without selling out

Marketing

The invisible hand: Architecting advocacy without selling out

Mathabatha Sexwale, Issued by Brave Group 15 Jun 2026

Marketing

The distinctiveness crisis: The tools are equal, the thinking is not

9 Jun 2026

The Agency Scope China has found the biggest challenges that marketers face relate to the economic context (Image supplied)

Marketing & Media

Agency Scope China | Economic context the biggest challenge

18 May 2026

Transformation pays off as Brave Group recognised as a top employer

Artificial Intelligence

Transformation pays off as Brave Group recognised as a top employer

Issued by Brave Group 18 May 2026

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Marketing & Media

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

Attention agency Connect is named number 2 top media agency to work for in South Africa

Media

Attention agency Connect is named number 2 top media agency to work for in South Africa

Issued by The Up&Up Group 6 May 2026

Advertising

Botswana public broadcaster opens airwaves to international ads

6 May 2026

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Marketing & Media

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

With more channels, more data, more expectations and less room for waste, marketers are under increasing pressure (Image source: © 123rf )

Marketing & Media

Part 1: Less noise, more nerve | How South African marketers are spending smarter; creating braver

30 Apr 2026

Carat South Africa recognised as Scopen’s Best Media Agency to Work For

Media

Carat South Africa recognised as Scopen’s Best Media Agency to Work For

Issued by Dentsu 28 Apr 2026

Pep is one of the best marketers to work for according to Scopen. Source: Pep.

Marketing

Scopen: SA agencies want to work with Pep, Nedbank

24 Apr 2026

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Marketing

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Issued by Ogilvy South Africa 23 Apr 2026

Ogilvy tops the creative agencies. Source: Supplied.

Advertising

These are South Africa’s best agencies to work for, according to Scopen

23 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Education

Scopen Africa awards R90,000 inaugural bursaries

7 Apr 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

Your campaign was dead before it launched

Marketing

Your campaign was dead before it launched

Mathabatha Sexwale, Issued by Brave Group 12 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

Marketing & Media

The evolution of agencies from FTE* to...

11 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

Joe Public voted Most Balanced Creative Agency of the Decade

Marketing

Joe Public voted Most Balanced Creative Agency of the Decade

Issued by Joe Public 26 Feb 2026

Carat South Africa named Media Agency of the Decade by Scopen

Advertising

Carat South Africa named Media Agency of the Decade by Scopen

Issued by Dentsu 25 Feb 2026

The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February. Pictured: All the winners (image supplied)

Marketing & Media

A decade of consistency: Scopen Africa Decade Award recognise top leaders and agencies

Danette Breitenbach 25 Feb 2026

Juno tops 'client satisfaction' in Agency Scope

Media

Juno tops 'client satisfaction' in Agency Scope

Issued by Juno Media 13 Feb 2026

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Marketing & Media

Agency Scope 2025 reveals top creative and media agencies

11 Feb 2026

Scopen is celebrating a decade in South Africa with an invitation-only anniversary event in Johannesburg on 24 February 2026 (Image source: © 123rf )

Marketing & Media

A decade of Insight: Scopen marks 10 years in SA

28 Jan 2026

PR Powerhouse’s Lebo Madiba says the start of 2026 has brought an unexpectedly loud soundtrack of the year 2016. What makes it interesting is what it reveals about the present (Image supplied)

PR & Communications

#BizTrends2026 | PR Powerhouse’s Lebo Madiba: Leading into nostalgia, a communication signal

Lebo Madiba 21 Jan 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Marketing

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Marketing

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026

Wan-Ifra and FIPP merge to tackle media challenges

Media

Wan-Ifra and FIPP merge to tackle media challenges

9 Dec 2025

(Image supplied)

Marketing & Media

Scopen SA’s most admired creative and media agency professionals for 2025

9 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

Scopen reveals South Africa's top campaigns and companies for 2025 (Image supplied)

Marketing

Scopen’s SA's top campaigns and companies 2025: Checkers dominates

4 Dec 2025

Scopen's South Africa’s Top 10 Most Admired Marketing Professionals for 2025 has been released (Image supplied)

Marketing

Scopen’s South Africa’s Top 10 Most Admired Marketing Professionals for 2025

2 Dec 2025

Ogilvy and SAB Carling Black Label 2023 winners of the IAS-sponsored FM AdFocus Partnership Award (Image: Source © AdFocus Awards )

Advertising

FM AdFocus Awards 2025: The power of partnership in a changing industry

21 Nov 2025

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Direct Marketing

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Issued by DMASA 18 Nov 2025

Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence (AI) is now firmly on the sector’s agenda (Image source: © 123rf

PR & Communications

Part 2: Scopen Spain PR Scope - AI as a transformative force

31 Oct 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

PR & Communications

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025