Marketing & Media South Africa

Results for Scopen

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Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,
Agency Scope SA: Divulging what marketers really think

17 Mar 2023

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Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023

Joe Public named Agency of the Year by Marklives
Joe Public named Agency of the Year by Marklives

Issued by Joe Public 23 Jan 2023

Image supplied. César Vacchiano, president & CEO Scopen hopes permacrisis, the term that we all have had in mind for 2022, will expire soon and be substituted by permahope or another more optimistic term
#BizTrends2023: 10 trends to take us from permacrisis to permahope

César Vacchiano 10 Jan 2023

Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry
#BizTrends2023: Global trends that will impact SA's creative industry

Johanna McDowell 9 Jan 2023

Source: © Canva Studio It’s clear that in the creative industries, creativity is enhanced by being in contact with colleagues
Predicting 2023 for creative agencies and clients

Johanna McDowell 12 Dec 2022

TBWA wins Agency of the Year at the 2022 Financial Mail AdFocus Awards
TBWA wins Agency of the Year at the 2022 Financial Mail AdFocus Awards

Issued by TBWA 1 Dec 2022

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Scopen releases results of second Sustainability Report in Latin America

25 Nov 2022

IAS Agency Credentials Gold Award for 2022 goes to Ogilvy
IAS Agency Credentials Gold Award for 2022 goes to Ogilvy

Issued by DMASA 15 Nov 2022

Source: © Fauxels Independent Agency Search & Selection Company and Eley Consulting have formed a partnership offering media assurance auditing
IAS, Eley Consulting partner in media assurance auditing

1 Nov 2022

Source © Paul Skorupskas The fifth wave of the Agency Scope study is on track in South Africa with fieldwork on the study beginning in May 2023
Scopen 2023/24: South Africa's fifth wave study set for May

25 Oct 2022

Source © Flavia Carpio Scopen's Agency Scope 2022 reconfirms the great potential of the Colombian market
Part 1: Colombia's advertisers recognise their agencies great work

26 Sep 2022

Judges of the IAS Agency Credentials Award announced
Judges of the IAS Agency Credentials Award announced

Issued by DMASA 12 Sep 2022

Evaluating agency credentials: What turns clients' heads
Evaluating agency credentials: What turns clients' heads

Issued by DMASA 5 Sep 2022

Agency credentials: So much more than swagger
Agency credentials: So much more than swagger

Issued by DMASA 30 Aug 2022

Source: © fauxels CMOs want one agency within their ecosystem that is an integrator
Integrators and relationships: what CMOs are looking for from agencies

Cesar Vacchiano 29 Aug 2022

Impressive total of 56 judges for the Assegai Awards 2022
Impressive total of 56 judges for the Assegai Awards 2022

Issued by DMASA 18 Aug 2022

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Right ecosystem needed for marketing revolution

Johanna McDowell 15 Aug 2022

Source: © rawpixel Is the age-old billable hours system starting to give way to the rise of ‘output-based costing? It might be the case
Output-based costing: An alternative to billable hours for agencies?

Johanna McDowell 28 Jul 2022

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Post-pandemic global trends in client-agency partnerships

21 Jul 2022

Source: © Robert Nyman Building the Great Wall of China was highly complex, just like the agency market in that country
Agency Scope China 2021/22: Client satisfaction with creative & media agencies still to improve

7 Jul 2022

Source: © Kantar When it comes to working with specialist agencies, China has a similar profile to Mexico, the UK, and South Africa, where specialisation is rising year over year
China and SA share a love for specialist agencies

5 Jul 2022

Source: © rawpixel The Agency Scopen has revealed some key trends in the SA agency market
Key marketing and media agency trends in South Africa

13 Jun 2022

Life Healthcare Group appoints Ogilvy
Life Healthcare Group appoints Ogilvy

Issued by Ogilvy South Africa 12 Apr 2022

LifeHealth appoints Ogilvy as its agency

11 Apr 2022

Agency Scope launches data platform to enable effective business success
Agency Scope launches data platform to enable effective business success

4 Apr 2022

Winning teams are more than just pitchers
Winning teams are more than just pitchers

Johanna McDowell 29 Mar 2022

McDowell takes on triple non-exec board opportunities

28 Mar 2022

Joe Public United named Best Agency to Work For in South Africa
Joe Public United named Best Agency to Work For in South Africa

Issued by Joe Public 10 Mar 2022

Ogilvy remains number 1 Best Agency and Ideal Agency, according to South Africa's senior marketers and agency professionals
Ogilvy remains number 1 Best Agency and Ideal Agency, according to South Africa's senior marketers and agency professionals

Issued by Ogilvy South Africa 22 Feb 2022

Agency Scope 2021/22: Nando's top company & Chicken Licken top campaign
Agency Scope 2021/22: Nando's top company & Chicken Licken top campaign

14 Feb 2022

The hows, whys and what defines integration in South Africa
The hows, whys and what defines integration in South Africa

3 Feb 2022

Joe Public United ranked number 1 Attractive Agency by Scopen 2021
Joe Public United ranked number 1 Attractive Agency by Scopen 2021

Issued by Joe Public 3 Feb 2022

Agency Scope 2021/22: Trends, tactics and triumphs
Agency Scope 2021/22: Trends, tactics and triumphs

27 Jan 2022

The science of success, the art of intermediaries
The science of success, the art of intermediaries

Johanna McDowell 18 Jan 2022

Accolades Abound as Rogerwilco wins 2021 FM Adfocus Digital Agency Award & Rated One of the Top Agencies in SA by Industry Peers

Issued by Rogerwilco 25 Nov 2021

Most admired marketing professionals revealed
Most admired marketing professionals revealed

29 Nov 2021

All the 2021 Financial Mail AdFocus award winners!
All the 2021 Financial Mail AdFocus award winners!

24 Nov 2021

#BizTrends2022: View from on top of the world
#BizTrends2022: View from on top of the world

Cesar Vacchiano 7 Jan 2022

Winners of the IAS Agency Credentials Award for 2021
Winners of the IAS Agency Credentials Award for 2021

Issued by DMASA 18 Nov 2021

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PR Scope predicts a digital PR future

29 Oct 2021

Scopen conducts a study to analyse the involvement of companies with SDGs
Scopen conducts a study to analyse the involvement of companies with SDGs

30 Sep 2021

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IAS to host virtual Marketers in Conversation

21 Sep 2021

Evaluating agency credentials: What turns clients' heads
Evaluating agency credentials: What turns clients' heads

Issued by DMASA 27 Aug 2021

International marketing leaders to judge this year's Assegai Awards
International marketing leaders to judge this year's Assegai Awards

Issued by DMASA 24 Aug 2021

IAS Agency Credentials: So much more than swagger
IAS Agency Credentials: So much more than swagger

Issued by DMASA 20 Aug 2021

Marketer-agency relationships are lasting longer than before
Marketer-agency relationships are lasting longer than before

3 Aug 2021

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