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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

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#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Sanlam's F-Show breaks through the finance category

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

Beer bottles pass through a conveyor belt along a production line at the East African Breweries' microbrewery as the company released its half-year results in Ruaraka, Nairobi, Kenya, 26 January 2024. Reuters/Monicah Mwangi

Kenya court dismisses bid to stop Diageo's $2.3bn sale of East African BreweriesDuncan Miriri

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

White Star launches new TVC: The heartbeat of South African kitchens

White Star launches new TVC: The heartbeat of South African kitchensOnPoint PR

Beer bottles pass through a conveyor belt along a production line at the East African Breweries' microbrewery as the company released its half-year results in Ruaraka, Nairobi, Kenya, 26 January 2024. Reuters/Monicah Mwangi

Kenya court dismisses bid to stop Diageo's $2.3bn sale of East African Breweries

By Duncan Miriri 1 day

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

1 day

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Bonita Christie, business unit director, Publicis Commerce Experiential, explores the changing role experiential marketing for brands (Image supplied)

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Brave Group has announced four strategic leadership appointments. Left to right: Vimbainashe Macheka – head of finance, Monica Gomes – group managing director, Nkateko Khosa – business unit director, Bold, Robyn Jones – group client service director (Image supplied)

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Africa rewrites retail media - lagging brands lose ground

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Woolworths CEO Roy Bagattini announces retirement; Sam Ngumeni steps up

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Steco power tools Hybrid Craftsman campaign, sees Andre Esterhuizen - South Africa's first hybrid rugby player, in the starring role (Image supplied)

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A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

The evolution of agencies from FTE* to...

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Anita Erasmus named CEO designate in Bob’s growth journey

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Entries to the Cannes Young Lions South Africa 2026 competition are officially open (Image source: @ Cannes Lions )

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The Gerety Awards full global executive jury for its 2026 edition has been announced (Image source @The All Industry Club )

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Shoprite delivers 7.1% revenue growth amid festive deflation with customer-first strategy

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Wpp's One Southwark Bridge campus in London (Image source @ WPP

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Global survey showcases industry's commitment to multi-tech connected packaging

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Tiger Brands' next chapter unveiled: Insights from new CMO Lorraine De Graaff

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Walmart confirms Boksburg store location, opening date

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South Africa’s pet retailer, Petshop Science, has flipped the script – and the camera - creating the world’s first TVC filmed by pets ( Image supplied)

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