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Image supplied. For AI to significantly enhance data analytics and processing capabilities, it requires the nuanced interpretation only human minds can provide says Ipsos global head of product testing Dr Nikolai Reynolds

2 critical challenges the market research industry needs to overcome when using AIDr Nikolai Reynolds

Part 1: South Africa Speaks BAV Top 20 Brands in 2024 - Siya Kolisi most esteemedDono White

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

29 minutes

Part 1: South Africa Speaks BAV Top 20 Brands in 2024 - Siya Kolisi most esteemed

By Dono White 2 days

Report: Significant increase in journalist response rates to pitches

19 Oct 2023

The crucial role of non-biased measurement in the media advertising industry

The crucial role of non-biased measurement in the media advertising industry

Advertising Media Forum 19 Oct 2023

Source: © Kayak 96% of companies interviewed for PR Sscope Spain are satisfied with the work done by their communication consultants

Part 1: PR Scope Spain: 96% of companies are satisfied with their communication consultants' work

16 Oct 2023

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Association for Communication and Advertising 16 Oct 2023

Polarised consumers do respond to advertising

Polarised consumers do respond to advertising

Ask Afrika 16 Oct 2023

Source: © SA Rugby Mag Siya Kolisi displays the leadership qualities we yearn to see in the people in charge of our nation says Dono White, strategic planning director at VMLY&R South Africa

Why South Africa would vote for Siya Kolisi in 2024 if they could

Dono White 12 Oct 2023

Why should I even bother writing reviews?

Why should I even bother writing reviews?

Hellopeter 12 Oct 2023

Clockwork releases trends forecast for marketers: What you can't not know in 2024

Clockwork releases trends forecast for marketers: What you can't not know in 2024

Clockwork 10 Oct 2023

Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success

Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success

Ask Afrika 10 Oct 2023

Delta Victor Bravo turns 5

Delta Victor Bravo turns 5

Delta Victor Bravo 6 Oct 2023

Verve and Basis form a global strategic partnership to build CoLab - a radical approach to insight

Verve and Basis form a global strategic partnership to build CoLab - a radical approach to insight

VERVE 4 Oct 2023

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Ogilvy South Africa 3 Oct 2023

Media monitoring company Novus Group gives three of the pillars for measuring for PR success.

3 pillars to unlock the secrets to PR success

2 Oct 2023

Human8 appoints Camille Nicita as new global CEO

Human8 appoints Camille Nicita as new global CEO

Human8 29 Sep 2023

Sullivan joins Verve to roll out their 'Holy Sh*t' insights proposition in New York

Sullivan joins Verve to roll out their 'Holy Sh*t' insights proposition in New York

VERVE 28 Sep 2023

BMi Research assesses the impact of load shedding on meals

BMi Research assesses the impact of load shedding on meals

BMi Research 27 Sep 2023

How South Africans rate their loyalty programmes

How South Africans rate their loyalty programmes

Stacy Saggers, Kantar 19 Sep 2023

Source: © 123rf A new report by the CMO Council finds only 10% of CMOs strongly believe their marketing investments position them ahead of the competition

10% of CMOs believe their marketing investments position them ahead of the competition

19 Sep 2023

Omnichannel strategies: One size does not fit all in South African retail

Omnichannel strategies: One size does not fit all in South African retail

Nikki Quinn, GfK – An NIQ Company 19 Sep 2023

Understanding the middle-class car buyer in SA

Understanding the middle-class car buyer in SA

KLA 19 Sep 2023

Surprising factors spur growth in bottled water

Surprising factors spur growth in bottled water

BMi Research 18 Sep 2023

Image supplied. Joe Otin, the chief executive of The Collective, a digital advertising agency in Kenya, is Pamro's Piet Smit Achiever of the Year

Pamro's Piet Smit Achiever of the Year is Kenya's Joe Otin of The Collective

13 Sep 2023

Kagiso Media Radio launches groundbreaking neuro research product

Kagiso Media Radio launches groundbreaking neuro research product

Kagiso Media Radio 11 Sep 2023

Source: © 123rf The Rams (Radio Audience Measurement) Amplify Reach & Frequency data has been released to the media and advertising industry

Rams Amplify Reach & Frequency data released to industry

8 Sep 2023

Loneliness in the digital age: From virtual girlfriends to the Luh Twizzy's

Karabo Ledwaba 6 Sep 2023

Revealed: the top-ranking media channels and brands in 2023

Revealed: the top-ranking media channels and brands in 2023

Kantar 6 Sep 2023

B2B and TikTok - more compatible than expected?

B2B and TikTok - more compatible than expected?

Katherine McInnes, Meltwater 5 Sep 2023

Source: © 123rf Appointment-based shopping is best suited for retailers who sell high-end or luxury products, such as jewellery, fashion, or beauty products

The benefits and challenges of appointment-based shopping

Mariette Frazer 30 Aug 2023

Image supplied. Irene Gregory, CEO at the IMM. This year’s IMM South Africa conference will be held under the theme Global Thoughts, Local Leaders

IMM SA 2023 conference focuses on new technologies

30 Aug 2023

Grocery basket prices surge: How single women are adapting

Grocery basket prices surge: How single women are adapting

Rudo Manjoro, KLA 29 Aug 2023

More news

Source: © Kayak 96% of companies interviewed for PR Sscope Spain are satisfied with the work done by their communication consultants

Part 1: PR Scope Spain: 96% of companies are satisfied with their communication consultants' work

16 Oct 2023

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Association for Communication and Advertising 16 Oct 2023

Polarised consumers do respond to advertising

Polarised consumers do respond to advertising

Ask Afrika 16 Oct 2023

Source: © SA Rugby Mag Siya Kolisi displays the leadership qualities we yearn to see in the people in charge of our nation says Dono White, strategic planning director at VMLY&R South Africa

Why South Africa would vote for Siya Kolisi in 2024 if they could

Dono White 12 Oct 2023

Why should I even bother writing reviews?

Why should I even bother writing reviews?

Hellopeter 12 Oct 2023

Clockwork releases trends forecast for marketers: What you can't not know in 2024

Clockwork releases trends forecast for marketers: What you can't not know in 2024

Clockwork 10 Oct 2023

Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success

Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success

Ask Afrika 10 Oct 2023

Delta Victor Bravo turns 5

Delta Victor Bravo turns 5

Delta Victor Bravo 6 Oct 2023

Verve and Basis form a global strategic partnership to build CoLab - a radical approach to insight

Verve and Basis form a global strategic partnership to build CoLab - a radical approach to insight

VERVE 4 Oct 2023

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Ogilvy South Africa 3 Oct 2023

Media monitoring company Novus Group gives three of the pillars for measuring for PR success.

3 pillars to unlock the secrets to PR success

2 Oct 2023

Human8 appoints Camille Nicita as new global CEO

Human8 appoints Camille Nicita as new global CEO

Human8 29 Sep 2023

Sullivan joins Verve to roll out their 'Holy Sh*t' insights proposition in New York

Sullivan joins Verve to roll out their 'Holy Sh*t' insights proposition in New York

VERVE 28 Sep 2023

BMi Research assesses the impact of load shedding on meals

BMi Research assesses the impact of load shedding on meals

BMi Research 27 Sep 2023

How South Africans rate their loyalty programmes

How South Africans rate their loyalty programmes

Stacy Saggers, Kantar 19 Sep 2023

Source: © 123rf A new report by the CMO Council finds only 10% of CMOs strongly believe their marketing investments position them ahead of the competition

10% of CMOs believe their marketing investments position them ahead of the competition

19 Sep 2023

Omnichannel strategies: One size does not fit all in South African retail

Omnichannel strategies: One size does not fit all in South African retail

Nikki Quinn, GfK – An NIQ Company 19 Sep 2023

Understanding the middle-class car buyer in SA

Understanding the middle-class car buyer in SA

KLA 19 Sep 2023

Surprising factors spur growth in bottled water

Surprising factors spur growth in bottled water

BMi Research 18 Sep 2023

Image supplied. Joe Otin, the chief executive of The Collective, a digital advertising agency in Kenya, is Pamro's Piet Smit Achiever of the Year

Pamro's Piet Smit Achiever of the Year is Kenya's Joe Otin of The Collective

13 Sep 2023

Kagiso Media Radio launches groundbreaking neuro research product

Kagiso Media Radio launches groundbreaking neuro research product

Kagiso Media Radio 11 Sep 2023

Source: © 123rf The Rams (Radio Audience Measurement) Amplify Reach & Frequency data has been released to the media and advertising industry

Rams Amplify Reach & Frequency data released to industry

8 Sep 2023

Loneliness in the digital age: From virtual girlfriends to the Luh Twizzy's

Karabo Ledwaba 6 Sep 2023

Revealed: the top-ranking media channels and brands in 2023

Revealed: the top-ranking media channels and brands in 2023

Kantar 6 Sep 2023

B2B and TikTok - more compatible than expected?

B2B and TikTok - more compatible than expected?

Katherine McInnes, Meltwater 5 Sep 2023

Source: © 123rf Appointment-based shopping is best suited for retailers who sell high-end or luxury products, such as jewellery, fashion, or beauty products

The benefits and challenges of appointment-based shopping

Mariette Frazer 30 Aug 2023

Image supplied. Irene Gregory, CEO at the IMM. This year’s IMM South Africa conference will be held under the theme Global Thoughts, Local Leaders

IMM SA 2023 conference focuses on new technologies

30 Aug 2023

Coca-Cola: The world's most valuable and strongest non-alcoholic drinks brand

29 Aug 2023

Grocery basket prices surge: How single women are adapting

Grocery basket prices surge: How single women are adapting

Rudo Manjoro, KLA 29 Aug 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Report: The 'why' behind Gen Z's snack choices

Report: The 'why' behind Gen Z's snack choices

Hunter Thurman and Mary Mathes 25 Aug 2023

Image supplied. Paper imagery - credit Devin Lester. 49% of South Africans prefer to read printed books and magazines, while around 44% prefer to read news on their computer or device.

Survey finds half of South Africans prefer printed material, just under half prefer digital news

24 Aug 2023

Unlocking success in South African TV: The role of research and data

Unlocking success in South African TV: The role of research and data

Keletso Rakumakoe, Urban Brew Studios 22 Aug 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response

Agency Scope SA 2023/2024: A very good response

21 Aug 2023

South Africa's growing love for 'local is lekker' fast food

South Africa's growing love for 'local is lekker' fast food

Insight Survey 21 Aug 2023

Source: © 123rf In On Africa's (IOA), latest publication sheds light on ChatGPT usage and future AI concerns among working South Africans

Half of South Africans have concerns around ChatGPT and AI in the future

17 Aug 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research

BRC commissions television universe update and other research

15 Aug 2023

Source: © UnSplash Ronelle Bester, Red Ribbon Communications, gives 4 steps to enhance your B2B content marketing strategy

4 steps to enhance your B2B content marketing strategy

Ronelle Bester 11 Aug 2023

Source: © Research Gate Traditional Trade has experienced an impressive post Covid-19 resurgence, with good figures in FMCG sales in 2023

A renaissance in SA's traditional trade sector, with 23.6% growth

7 Aug 2023

Unravelling the latest trends driving change in the beer industry

Unravelling the latest trends driving change in the beer industry

JNPR 4 Aug 2023

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