Latest newsThe Ask Afrika Orange Index® stands as South Africa’s premier independent benchmark study on customer experience (CX). Following the announcement of the 2024 winners in August, Ask Afrika hosted a series of industry-focused insights events. 9 Dec 2024 Read more In a world where accurate consumer insights drive successful business strategies, relying on inferior research data is no longer an option. For marketers and researchers making critical decisions, the Target Group Index (TGI) offers South Africa’s most robust and comprehensive consumer profiling survey, underpinned by over a decade of trended data and innovative methodologies. 28 Nov 2024 Read more The Target Group Index (TGI) just launched their latest data release with game-changing innovations in both data insights and data access. 10 Oct 2024 Read more The 2024/5 winner at the Ask Afrika Orange Index®, South Africa’s leading, independent benchmark study in the field of customer experience (CX) was announced on 28 August 2024 at Gibs Business School in Illovo. Discovery Bank took first place on the podium, while Discovery Private Bank took second place overall. 29 Aug 2024 Read more The Ask Afrika Orange Index® has been the leading, independent benchmark study in the field of customer experience (CX) in South Africa for 23 years. The 2024/5 Ask Afrika Orange Index® results will be announced on 28 August 2024 at Gibs Business School in Illovo. This year, the survey has grown to include a significant 46,000+ interviews. 23 Aug 2024 Read more Discovery Bank takes the first position in the first-ever Ask Afrika Banking Brand Index, winning their customers' hearts and minds! Investec and African Bank came in second and third place respectively. 23 Jul 2024 Read more In the complex South African FMCG landscape, achieving Ask Afrika Icon Brands™ status is no small feat. These brands have a tough battle to attract and retain consumers' attention, conquer places in hearts and wallets, and build a loyal consumer community. 18 Mar 2024 Read more The 2023/2024 Ask Afrika Icon Brands™ winners were announced at an insightful webinar hosted on 5 February 2024. Brands can rightly boast about the honour of achieving this coveted Ask Afrika Icon Brands™ status. 7 Feb 2024 Read more The 2023/2024 Ask Afrika Icon Brands™ Insights and Winners announcement will take place on 5 February, 2024, during a webinar at 2pm. This annual benchmark, the largest of its kind, empowers marketers and CX professionals with knowledge and insights that will drive brands’ success into the future. 31 Jan 2024 Read more A year of reinvestment into benchmarking expert research house Ask Afrika has borne fruit, and the company has announced appointments and promotions to reflect its growth and global expansion strategy. 25 Jan 2024 Read more There is clear evidence that customer experience (CX) is the key differentiator when it comes to both overall business success as well as the ability of organisations to attract and retain customers. RMB Private Bank was rated the leading private bank in South Africa based on its positive customer experience in The Ask Afrika Orange Index® 2023 and was ranked the overall winner across all industries. 26 Oct 2023 Read more Unprecedented market disruption in recent years means that a brand's strategy today could determine whether it spends the next two decades as a leader or a laggard. 16 Oct 2023 Read more Customer experience (CX) has become increasingly critical in attracting and retaining customers as well as its overall impact on business success. Companies that focus on CX - enabled by service standards - typically exhibit increased revenue, are more profitable, have more engaged employees and have customers who are willing to pay up to 18% more for products, says Andrea Rademeyer, founder, and CEO of Ask Afrika. She adds that it's therefore no surprise that a growing number of organisations are making significant investments in CX. 10 Oct 2023 Read more Banks play an important role in most people's lives, matching up creditors and borrowers, enabling domestic and international payments systems and, ultimately, making financial inclusion a reality. 7 Aug 2023 Read more Market research firm Ask Afrika has selected non-profit organisation (NPO) Smoking & Alcohol Harms Alleviation & Rehabilitation Association (SAHARA) as the recipient of its 2023 philanthropic donation which forms part of the company's annual corporate social investment. 19 Apr 2023 Read more Openness and inclusion are core principles of the Ask Afrika Orange Index®. Not only do these principles provide the study with integrity but they also provide customer experience (CX) strategists with the assurance that the data - and the way it's interpreted - will have strategic impact if properly implemented. 13 Feb 2023 Read more Would you ever have believed it possible that, "It's Corn" could drive a connection between a brand and its consumers. 4 Nov 2022 Read more Ask Afrika, that had established the Ask Afrika Orange Index® in 2001 and Ask Afrika Icon Brands™ in 2010, is proud to announce that the winners of these two benchmarks will be announced during a luncheon at The Venue, Melrose Arch on 3 November 2022. 10 Oct 2022 Read more Township consumers in South Africa represent an important market for brands given that 50% of the country's urban population live in townships or informal settlements. This large and diverse informal economy has often proved to be more buoyant than the formal economy in some areas. 5 Aug 2022 Read more Many organisations are facing a new phenomenon called infobesity - or information overload - which is negatively impacting their ability to make decisions. In theory, having so much information should be a positive, but only if you can effectively work through it, triangulate it and optimise the use of it to inform business decisions. 19 Jul 2022 Read more
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