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We believe that research is done for the greater good - through market research, we help companies and brands identify opportunities within their business to enable sustainable growth.
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Ask Afrika celebrates its 26th birthday with three high-level staff appointmentsAsk Afrika, which turns 26 on 1 August 2021, continues to grow from strength to strength. Established at the dawn of South Africa's new democracy in 1995, Ask Afrika was founded by research psychologist, Andrea Rademeyer. From the outset Rademeyer has founded the company on ethical business principles with a mission to make a meaningful and positive impact on society. 30 Jul 2021 Read more

Who are the people most likely to be SA's Covid super-spreaders?South Africans can be divided into two broad groups: those that are largely adhering to Covid-19 preventative measures, and those that show only limited adherence to the recommended guidelines. It is this latter group that should be of concern as they are potentially super-spreaders of Covid-19. 13 May 2021 Read more

One year into the pandemic: SA shows small signs of recovery on most frontsThe past year has been a traumatic one for many people. Encouragingly, however, overall distress levels are now at their lowest level since the start of the lockdown, driven by an increase in the number of people who report that they are now managing better emotionally, according to the latest report from Ask Africa's Covid-19 Tracker study which compares the data collected between April and mid October 2020 to data collected between February and early April 2021. The provinces faring the best currently in terms of reduced distress levels are the Western Cape and Gauteng, while Limpopo and Northern Cape fare the worst. 30 Apr 2021 Read more

Like their global compatriots, many South Africans remain fearful of Covid vaccinesIn the same week that the World Health Organisation celebrates World Immunisation Week (24-30 April) with the theme 'vaccines bring us closer' to show how vaccination connects us to the people, goals and moments that matter to us most, research conducted locally has revealed that many South Africans are still concerned about the safety and efficacy of Covid-19 vaccinations, potentially impacting vaccine take-up. 29 Apr 2021 Read more

Ask Afrika nominated for 3 prestigious awards at the NSTF AwardsAsk Afrika has been nominated for three awards at the NSTF-South32 Awards this year. The awards, the flagship project of the National Science and Technology Forum (NSTF), in partnership with South32, recognise outstanding contributions to science, engineering and technology (SET) and innovation in South Africa. 22 Apr 2021 Read more

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