PRESS OFFICE
LISTING
Homenewsabout usContact UsWebsite
Welcome to the
Ask Afrika Press Office
We believe that research is done for the greater good - through market research, we help companies and brands identify opportunities within their business to enable sustainable growth.
Follow us:
 
News
The impact of riots and looting on spaza shops in Johannesburg 2021One-third of spaza shops in Johannesburg suffered looting or damage in the recent violent riots that took place in July with most requiring assistance to repair structural damage and capital to replace stock before they can resume trade, according to research conducted by Ask Afrika in partnership with Yebo Fresh, a tech start-up that is on a mission to rapidly restock spaza shops. Ask Afrika interviewed 200 spaza owners during July 2021. 18 Aug 2021 Read more

Ask Afrika celebrates its 26th birthday with 2 high-level staff appointmentsAsk Afrika, which turns 26 on 1 August 2021, continues to grow from strength to strength. Established at the dawn of South Africa's new democracy in 1995, Ask Afrika was founded by research psychologist, Andrea Rademeyer. From the outset Rademeyer has founded the company on ethical business principles with a mission to make a meaningful and positive impact on society. 30 Jul 2021 Read more

Who are the people most likely to be SA's Covid super-spreaders?South Africans can be divided into two broad groups: those that are largely adhering to Covid-19 preventative measures, and those that show only limited adherence to the recommended guidelines. It is this latter group that should be of concern as they are potentially super-spreaders of Covid-19. 13 May 2021 Read more

One year into the pandemic: SA shows small signs of recovery on most frontsThe past year has been a traumatic one for many people. Encouragingly, however, overall distress levels are now at their lowest level since the start of the lockdown, driven by an increase in the number of people who report that they are now managing better emotionally, according to the latest report from Ask Africa's Covid-19 Tracker study which compares the data collected between April and mid October 2020 to data collected between February and early April 2021. The provinces faring the best currently in terms of reduced distress levels are the Western Cape and Gauteng, while Limpopo and Northern Cape fare the worst. 30 Apr 2021 Read more

Like their global compatriots, many South Africans remain fearful of Covid vaccinesIn the same week that the World Health Organisation celebrates World Immunisation Week (24-30 April) with the theme 'vaccines bring us closer' to show how vaccination connects us to the people, goals and moments that matter to us most, research conducted locally has revealed that many South Africans are still concerned about the safety and efficacy of Covid-19 vaccinations, potentially impacting vaccine take-up. 29 Apr 2021 Read more

Ask Afrika nominated for 3 prestigious awards at the NSTF AwardsAsk Afrika has been nominated for three awards at the NSTF-South32 Awards this year. The awards, the flagship project of the National Science and Technology Forum (NSTF), in partnership with South32, recognise outstanding contributions to science, engineering and technology (SET) and innovation in South Africa. 22 Apr 2021 Read more

'Wathint' abafazi, wathint' imbokodo' (You strike a woman, you strike a rock.)The Covid-19 pandemic has taken a toll on the women of South Africa emotionally, mentally, physically and socially. In the past year women have had to face a higher rate of unemployment than men, were more dependent on social grants to survive and struggled more than men to manage financially during the Covid-19 pandemic. However, despite these traumas, women continue to prove their resilience. 8 Mar 2021 Read more

Customer experience within the medical aid industryThe Ask Afrika Orange Index® is at the forefront of service benchmarking since 2001 and is the broadest, independent and most widely referenced service excellence benchmark in South Africa. The benchmark has been tracking customer experience, and the changing trends and expectations since 2001. The 2020 measurement offers insight into consumer behaviour during the Covid-19 pandemic within the local South African context. A national representative sample of 16,786 interviews with South African consumers enable a comparison of service performance across 26 industries, ranking 159 companies. 3 Mar 2021 Read more

Study finds that not enough South Africans are prepared to be vaccinated against Covid-19South Africans are torn with regards to whether or not they get vaccinated against Covid-19. According to the Ask Afrika Covid-19 Tracker study, just over half of respondents (52%) said they planned to get vaccinated when the vaccine roll-out programme reaches them. This is a concern given that the country needs to vaccinate two-thirds of the population - or around 40 million people - if it is to achieve so-called herd or community immunity. 19 Feb 2021 Read more

To buy or not to buy?Around a third of consumers chose not to participate in Black Friday this year, largely as a result of financial constraints (61%), but also because they don't believe prices are meaningfully reduced (21%). 1 Dec 2020 Read more

Have our politicians forgotten the legal principle of common cause?Government has said it is prioritising an economic recovery and fiscal consolidation and that the social compact agreed to between government, business, labour and civil society will prioritise short-term measures to support the economy. 4 Nov 2020 Read more

Mask-wearing the new normal, despite its discomfortThe Covid-19 pandemic has presented a unique number of challenges for governments across the globe. In South Africa, as in many other parts of the world, the implementation of preventative measures such as mask wearing, both for healthcare workers and members of society, has been encouraged to help prevent the spread of the coronavirus. 29 Oct 2020 Read more

Food insecurity in SA takes centre stageMany South Africans are paying a high price for the economic devastation caused by the hard lockdown implemented in late March in response to the Covid-19 pandemic. 16 Oct 2020 Read more

Covid-19 implications for brand strategistsAndrea Rademeyer - Ask Afrika CEO and founder - was recently invited to address The Abstract Club, a unique association for seasoned marketing strategists, in SA and shares with us: 15 Oct 2020 Read more

Rising grocery costs are impacting shopper behaviourThe perception amongst the majority of consumers is that the cost of groceries has increased since the lockdown was first implemented in South Africa in late March and this is having an impact on shopping habits.  7 Oct 2020 Read more

TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19The Covid-19 pandemic has been unprecedented, impacting markets around the world with profound market changes. During this period, consumer beliefs have shifted fundamentally with significant changes at both brand and retailer level. Successfully navigating through these myriad changes requires in-depth, insightful and current information. Data has become key to strategic decision-making. 15 Sep 2020 Read more

Time for SA to put proactive and ambitious relief measures in placeSouth Africans are paying a high price for the prolonged lockdown and consequent devastation of the local economy with levels of emotional distress nearly as high as at the start of the lockdown five months ago. 3 Sep 2020 Read more

Data companies collaborate to advise on SMME recovery strategiesAt a time when more than half of all small to medium-sized businesses (SMMEs) are under severe strain, many are doubting their ability to survive the crisis caused by the Covid-19 pandemic. According to research conducted by TransUnion's Consumer Financial Hardship report, 90% of small businesses are either struggling or have closed temporarily because of the pandemic, and half are extremely concerned about their ability to meet current payment obligations. 25 Aug 2020 Read more

Forecasting post-Covid financial behaviours based on lessons from the 2008 financial markets crashIn August, after more than 130 days of lockdown, Covid-19 infections in South Africa surpassed the half-a-million mark, leaving the economy devastated. The economic impact of the lockdown will linger even once the health threat associated with the virus has passed. 13 Aug 2020 Read more

South Africans on the verge of a lockdown meltdownAsk Afrika's Covid-19 socio-economic research shows levels of distress not abating 28 Jul 2020 Read more

Covid-19 preventative behaviours: A dangerous game of Russian rouletteAs the number of positive Covid-19 cases rises across the country, the fear of contracting the virus is growing amongst the citizens of South Africa. The majority of people have come to the conclusion that they are responsible for their own health and, as such, are committed to social isolation and playing their part to prevent the spread of the virus. However, the danger is that the longer the current status quo continues the less likely some South Africans will be to limit their social interactions. 14 Jul 2020 Read more

Have we lost the 2020 academic year?Despite escalating numbers of Covid-19 cases, schools are returning grades back to the classroom based on a staggered approach. The turmoil in the South African education system in the past few weeks stirred a saying of 'the mistake of a doctor kills one person, but that of a teacher kills the entire generation'. This quote refers to the shortcomings of the system within which the teacher practises their craft. This is the collective impact of the decisions and actions of those running educational institutions, practitioners, governing bodies, parents and other influential members of society. (https://www.iol.co.za/news/opinion/whats-happening-in-education-during-lockdown-is-bound-to-deepen-the-crisis-in-our-schools-49365786) 7 Jul 2020 Read more

Being locked down with your killerMost citizens feared the Covid19 pandemic. Many others fear being locked down with their killers in the same house. 6 Jul 2020 Read more

SA youth exhibiting strain amidst surging Covid-19 casesYounger South Africans are not having an easy time currently showing the highest levels of fear and depression amongst all age groups, according to recent quantitative research conducted by research firm, Ask Afrika.  19 Jun 2020 Read more

How Covid-19 is impacting your employeesThe Covid-19 pandemic is accelerating business transformation, and although it may be a crisis, it also presents an incredible opportunity for organisational change. In these uncertain times it is critical to reassure your employees that while everything is evolving rapidly, your organisation values them and their unique experience and contribution. Managing a partial or fully remote workforce requires an understanding of the impact of the home environment, and lack of social interaction and other workplace benefits on employee wellbeing. 15 Jun 2020 Read more

Dwindling financial resources weighs heavily on the minds of South AfricansSouth African consumers are paying a heavy price for the prolonged lockdown. According to quantitative research conducted by research firm, Ask Afrika, unemployment and a subsequent loss of income are a growing concern for most South Africans. 2 Jun 2020 Read more

The Target Group Index (TGI) data set - Empowering students and business leaders of tomorrow alongside the University of PretoriaThe TGI (Target Group Index) survey, of which Ask Afrika owns the South African rights, is the global standard for integrated and rich consumer profiling. TGI is used by the majority of top 50 advertisers in South Africa, as well as by diverse media owners and agencies. TGI complements local and global currencies and offers the most comprehensive insights into consumer demographics, behaviour, product and brand usage with rich attitudinal statements. TGI empowers strategic solutions that can help to improve a brand's competitive positioning. It empowers unique selling propositions through rich consumer profiles. 16 Mar 2020 Read more

South Africans stick to icon brands in an increasingly complex consumer landscapeThe relationship between consumers and brands have never been more complex. We have never had more data available, yet we see a decline in both customer experience and brand commitment. Consumers are overwhelmed, and are becoming extremists, self-orientated, demanding and tech-savvy. 12 Nov 2019 Read more

Target Group Index research achieves phenomenal year-on-year revenue growthTarget Group Index (TGI) research had an astonishing year, achieving a 22% revenue growth, servicing close to 70 top companies, with 12 Johannesburg Stock Exchange-listed companies, 14 multinational companies, eight media owners and eight banking and insurance service providers topping the list. 24 May 2019 Read more

South Africa's favourite township brands revealed in Ask Afrika's Kasi Star Brands surveyThe South African township market is vast and diverse - it is essential that brand owners understand the distinct lifestyle segments within each township and that marketers are able to get a granular understanding of the nuances that lead to brand loyalty. 29 Apr 2019 Read more

Ask Afrika's Da Vinci Awards reveal how effective market research marries art and scienceThe art of market research lies in the ability to tell a story that can change the world. It starts with observation, investigation and interviews to gather data that is collated and analysed to find significant statistics - this is science. Interrogating the data to find meaning and discover trends, ultimately making it useful for the greater good, is an art. 22 Nov 2018 Read more

Knowledge and emotion are central to the service industryThe services industry forms an important part of South Africa's economy and it provides many jobs. Service excellence is a core element of brand reputation and is rooted in customer satisfaction, which can only be achieved if a company truly understands its customers and their expectations. 18 Oct 2018 Read more

Ask Afrika to deliver best practice in customer experience managementIn an increasingly competitive and fast-moving environment, customer service is becoming a business-critical tool to survival. With customer needs changing faster than what business can comprehend, implementing service measurements is not only relevant, but it is a business-enabler. Technology has changed the game, and the Fourth Industrial Revolution is creating an 'everything on my terms' consumer and, resultantly, an ever more demanding customer experience (CX) landscape - forcing elevated levels of service. 15 May 2018 Read more

How to harness the power of your target marketMarket research and data can be an invaluable tool when crafting a brand strategy, providing brands with the power to harness their target market. Today, marketers have a multitude of choice of available data; however, being given a plethora of statistics does not necessarily translate into the ability to create a winning brand strategy. There is an art to using data to develop a brand's personality and key messaging, and to finding the right channels through which to engage with consumer segments within a target market. 8 Mar 2018 Read more