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Jacques Moolman

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In Brief

Cape Union Mart unveils Live Life Outside brand repositioning

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Woolies finds a reassuring face for its crisis response

Woolies finds a reassuring face for its crisis responseKarabo Ledwaba

The authenticity imperative: What FMCG brands need from marketing talent in 2026

The authenticity imperative: What FMCG brands need from marketing talent in 2026Afrizan

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Uncle Waffles joins Adidas in global Superstar: The Original campaign

Uncle Waffles joins Adidas in global Superstar: The Original campaign

12 Aug 2025

Kionna Moodley is the shopper marketing lead for PepsiCo. Source: Supplied.

#WomensMonth: Kionna Moodley's shopper marketing vision for PepsiCo in Africa

Karabo Ledwaba 11 Aug 2025

Entries now open for the 2026 Product of the Year South Africa Awards

Entries now open for the 2026 Product of the Year South Africa Awards

Product of the Year South Africa 4 Aug 2025

The limited edition ice-cream launched in the UK.

Minecraft-themed ice cream by Wall’s hits UK supermarkets

1 Aug 2025

Source: © 123rf Beate Stiehler-Mulder says marketers need to promote a more sustainable consumption culture

Marketers need to promote a more sustainable consumption culture

Beate Stiehler-Mulder 1 Aug 2025

The Stella Artois Perfect Trade Vending Machine outside a pub in London, UK (Image supplied)

#InternationalBeerDay: A free draught celebrating local bars

31 Jul 2025

Wine tourism: A golden opportunity for South African wine businesses

Wine tourism: A golden opportunity for South African wine businesses

Daneel Rossouw 31 Jul 2025

Creating smarter South African retail experiences

Creating smarter South African retail experiences

Helm 31 Jul 2025

It's International Friendship Day and Castle Lager Shows us how the Springboks are truly made, with Springbok Rugby World Cup winners Damian Willemse, Cheslin Kolbe, Ox Nche and their real-life 'ride or dies' (Image supplied)

Castle Lager's It's How We're Made shows Springbok friendships

30 Jul 2025

What South Africans crave: Unlocking the R190bn fast food economy

What South Africans crave: Unlocking the R190bn fast food economy

Rogerwilco 24 Jul 2025

Source:

Warc report: Top consumer trends shaking up next year’s spending habits

23 Jul 2025

Image source: rawpixel.com from

#Trademark: Who owns the IP – the brand or influencer?

Amani Patel 23 Jul 2025

#WPRD2025 | Tutone Communications' Melanie Ramjee: PR is about bringing a brand's story to life

Evan-Lee Courie 18 Jul 2025

#WPRD2025 | Butter Knife PR's Zara Lindsay-Bowman: PR is all about people

#WPRD2025 | Butter Knife PR's Zara Lindsay-Bowman: PR is all about people

Evan-Lee Courie 17 Jul 2025

#WPRD2025 | MSL Group's Luto Nyoka: Build and maintain a strong relationship with media

#WPRD2025 | MSL Group's Luto Nyoka: Build and maintain a strong relationship with media

Evan-Lee Courie 17 Jul 2025

#WPRD2025 | JL PR's Jana Leonard: PR is a rewarding space to be in

#WPRD2025 | JL PR's Jana Leonard: PR is a rewarding space to be in

Evan-Lee Courie 16 Jul 2025

#WPRD2025 | The Bread's Abulele Ndamase: PR is about creating authentic narratives

#WPRD2025 | The Bread's Abulele Ndamase: PR is about creating authentic narratives

Evan-Lee Courie 16 Jul 2025

Source: © 123rf The judges for Shop! South Africa’s 2025 Shopper Marketing Awards, now in its third year, have been announced

Shop! SA 2025 awards judges panel comprises industry heavyweights

10 Jul 2025

Cape Malls wins international marketing award

Cape Malls wins international marketing award

Taryn Louch Creative 8 Jul 2025

Image source: wayhomestudio from

What influencers and brands need to know about #sponsored disclosures

Sarah Suleman 4 Jul 2025

Source: © 123rf Saul Marquez, CEO of Outcomes Rocket, examines what Prime Day reveals about the future of performance marketing

Prime Day: A new performance marketing landscape

Saul Marquez 3 Jul 2025

Source: © Supersport Be a Bok campaign is at the forefront of a series of dynamic initiatives to invigorate Coca-Cola South Africa’s connection with South African rugby and celebrate the country’s sporting spirit

Coca-Cola's Be a Bok campaign for the fans

2 Jul 2025

How to boost traffic to your venue during the winter months

How to boost traffic to your venue during the winter months

Lindolwethu Mtukayekwa 2 Jul 2025

Pick n Pay strengthens ties with SA Rugby as 2025 Springbok jersey is unveiled

Pick n Pay strengthens ties with SA Rugby as 2025 Springbok jersey is unveiled

30 Jun 2025

Lovisa called out for advertising jewellery you can’t buy

Lovisa called out for advertising jewellery you can’t buy

Karabo Ledwaba 25 Jun 2025

On Heritage Day, 24 September, Castle Lager and Big Save will host the World’s Biggest Braai. The campaign for the event launched recently at a humble bus stop in Soweto with a billboard with a built-in braai, the “Grillboard” (Image supplied)

Castle Lager's Grillboard invitation to the World’s biggest braai

24 Jun 2025

EBM shines on international stage with more international honours

EBM shines on international stage with more international honours

Excellerate Brand Management 23 Jun 2025

The campaign stars Damson Idris and Brad Pitt. Source: Supplied.

Heineken 0.0 launches high-octane campaign for Apple Original Films’ F1 The Movie

20 Jun 2025

An AI that mentions chicken randomly whenever interacted with has been revealed to be an all-new South African artificial intelligence (AI) platform created by KFC, the Kentucky AI Integrated Assistant (Image supplied)

The Kentucky AI Integrated Assistant: Going to extraordinary lengths for the taste of KFC

19 Jun 2025

#Orchids&Onions: Outsurance’s community care scores big, Eskort’s rib campaign sizzles

#Orchids&Onions: Outsurance’s community care scores big, Eskort’s rib campaign sizzles

Brendan Seery 17 Jun 2025

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