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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

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RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

Why businesses are rethinking their CMS investments in 2026

Why businesses are rethinking their CMS investments in 2026Bluegrass Digital

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

1 day

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

1 day

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#Cannes2026 | Cannes Young Lions South Africa 2026 winners

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

1 Apr 2026

Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Ascent Africa 1 Apr 2026

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Spotify releases new ad formats

1 Apr 2026

The Australian internet regulator said it was investigating five of the biggest social media platforms for suspected breaches of its new under-16 ban (Image source: © 123rf )

Australia investigates tech giants over social media ban compliance

31 Mar 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

Source:

YouTube is eating the streaming market. Can DStv reverse 5 years of decline?

Philip Cohen 31 Mar 2026

EvaluateExplorer: AI-driven innovation that hits the target

EvaluateExplorer: AI-driven innovation that hits the target

Dr Nicki Morley, Kantar 31 Mar 2026

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

Smollan launches unified retail tech unit

Smollan launches unified retail tech unit

31 Mar 2026

Image credit: on Pexels

Meta and YouTube’s wakeup call: A global warning South Africa cannot ignore

Faaiza Gangat, Rebecca Matle and Tsholofelo Makhathini 30 Mar 2026

Car Service City‘s refreshed Don’t Be That Guy campaign can be seen one of South Africa’s busiest commuter routes on a major digital billboard placement on the N1 in Midrand (Image supplied)

Car Service City's DOOH campaign rooted in real motoring experiences

30 Mar 2026

Hot1027's Tara Penny is on the NYF shortlist for On-air talent: broadcast journalist (Source: @ Hot1027 )

SA radio stations feature in "Oscars of Radio Awards"

27 Mar 2026

Source:

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

Source:

Meta and Google just lost a landmark social media addiction case. A tech law expert explains the fallout

Rob Nicholls 26 Mar 2026

Guinness Extra brings Guinness’ official beer partnership with the Premier League to life in key markets, including Africa and Asia (Image supplied)

#BehindtheCampaign | Guinness Extra: Inspired by fans

26 Mar 2026

Agency ends success speculation by winning awards

26 Mar 2026

MDDA Digital Skills Workshop strengthens community media for a digital future

MDDA Digital Skills Workshop strengthens community media for a digital future

Media Development and Diversity Agency 26 Mar 2026

Africa is not just chatting; it is closing deals

Africa is not just chatting; it is closing deals

Megan du Toit, Dentsu 26 Mar 2026

4 South African creatives have been chosen to sit on the NYF International Shortlisting Jury (L to r:) Zainab Mitha, art director,Joe Public, Robyn Campbell, senior vice president, Publicis Groupe, Martin Schlumpf, executive creative director and Jasmin Vandersteen, mid-weight copywriter, Joe Public (Image by Lesely Svenson @ Bizcommunity)

4 South African creatives on 2026 NYF Advertising Awards' International Shortlist Jury

25 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Digital marketing in South Africa – No longer optional for top companies

Digital marketing in South Africa – No longer optional for top companies

Broad Media 25 Mar 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Social-first: The future of brand building?

24 Mar 2026

While linguistic patterns do exist and certain words have increased in frequency, the real issue is not the presence of AI, it is the absence of a distinctive voice (Source: @ Novelty Insider

AI sameness: It's not the use of AI, but how it used

24 Mar 2026

The Lead Creative | No more costume for Nando's, Investec's secret sauce

The Lead Creative | No more costume for Nando's, Investec's secret sauce

Danette Breitenbach 24 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

"We are facing a skills bifurcation, where the freelancers who embrace AI as a tool will command premium rates, and those who don’t will face price compression," Frank Ogagba, founder, Freelance Locals (Image source: © 123rf )

SA freelancers face a skills bifurcation, not a job apocalypse from AI - for now

23 Mar 2026

Flash Gala’s marketing campaign reaches over 100 million globally

Flash Gala’s marketing campaign reaches over 100 million globally

23 Mar 2026

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Blue Robot 23 Mar 2026

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