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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

7 Apr 2026

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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Creative Circle Best of the Year Awards 2025

Creative Circle Best of the Year Awards 2025

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

Source:

Archbishop Thabo Makgoba calls for tighter controls on gambling adsKarabo Ledwaba

White Star launches new TVC: The heartbeat of South African kitchens

White Star launches new TVC: The heartbeat of South African kitchensOnPoint PR

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Publicis Groupe makes a bold play in sports marketing

More news

Screengrabs from the ad.

[Orchids & Onions] Mutual respect – and ignoring your customers in cyberspace

Brendan Seery 21 Feb 2017

Ogilvy Cape Town wins KFC New Africa Markets

Ogilvy Cape Town wins KFC New Africa Markets

Ogilvy South Africa 21 Feb 2017

Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Leigh Crymble 17 Feb 2017

AccuWeather makes advertising mobile, Michelin signs up

AccuWeather makes advertising mobile, Michelin signs up

17 Feb 2017

BestDrive campaign takes a good-natured stab at cunning tyre dealerships

BestDrive campaign takes a good-natured stab at cunning tyre dealerships

M+C Saatchi Abel 17 Feb 2017

A little stretch of paradise on Bell’s doorstep.

#BehindtheSelfie with... Alan Bell

Leigh Andrews 15 Feb 2017

Alan Bell

M&C Saatchi Group makes key leadership appointments following solid growth

M+C Saatchi Abel 15 Feb 2017

Screen grabs from the ad.

[Orchids & Onions]: Head out on the highway... looking for adventure and classic ads

Brendan Seery 14 Feb 2017

Maximkabb © –

Are marketer-agency relationships losing that loving feeling?

John Little 14 Feb 2017

Khuthala Gala-Holten

Growth to the power of two

Joe Public 14 Feb 2017

Unlock the MAC Sector B-BBEE Code with skills development

Unlock the MAC Sector B-BBEE Code with skills development

Red & Yellow 14 Feb 2017

(c) Hermin Utomo -

Facebook increases transparency, buying options for advertisers, video ads

13 Feb 2017

#DesignMonth: Net#work BBDO and Sinister Studio create wonder with virtual reality

#DesignMonth: Net#work BBDO and Sinister Studio create wonder with virtual reality

Pasqua Heard 13 Feb 2017

Picture:

Brandnew Creative Agency launches internship programme

13 Feb 2017

Picture:

Twitter woes deepen as growth sputters, loss widens

10 Feb 2017

#DesignMonth: 140 BBDO launches third issue of I Get Paid for This zine

#DesignMonth: 140 BBDO launches third issue of I Get Paid for This zine

10 Feb 2017

Luca Gallarelli, Managing Director, and Tseliso Rangaka, ECD, Ogilvy & Mather Cape Town

Ogilvy Cape Town gets Tracker in strong start to 2017

Ogilvy South Africa 10 Feb 2017

Nando's SA invites local bigwigs to put all beef aside on Reconciliation Day

Nando's SA invites local bigwigs to put all beef aside on Reconciliation Day

M+C Saatchi Abel 10 Feb 2017

Havas JHB reach top three in Creative Circle December TV award

Havas JHB reach top three in Creative Circle December TV award

Havas Johannesburg 10 Feb 2017

Not 'super-bowled' over - A stage this big deserves better

Not 'super-bowled' over - A stage this big deserves better

Eoin Welsh, Havas Johannesburg 9 Feb 2017

(c) rawpixel -

Marketers will be required to implement stringent measures to effectively manage media costs

Johanna McDowell 8 Feb 2017

Enterline © –

The great comfort of bad Super Bowl ads

Damon Stapleton 8 Feb 2017

#BehindtheSelfie with... Verusha Maharaj

#BehindtheSelfie with... Verusha Maharaj

Leigh Andrews 8 Feb 2017

#SAFilmReel January 2017: Liam Wielopolski runs with Adidas' Original is never finished

#SAFilmReel January 2017: Liam Wielopolski runs with Adidas' Original is never finished

8 Feb 2017

Giving a voice to two billion people to save their habitat

Giving a voice to two billion people to save their habitat

M+C Saatchi Abel 8 Feb 2017

Havas Johannesburg and Universal Music Sub-Saharan Africa pay tribute to musical legend

Havas Johannesburg and Universal Music Sub-Saharan Africa pay tribute to musical legend

Havas Johannesburg 8 Feb 2017

B2B private digital advertising marketplace launched

B2B private digital advertising marketplace launched

8 Feb 2017

Stretch and Point Blank merge to form new below the line agency: Elevator

Stretch and Point Blank merge to form new below the line agency: Elevator

7 Feb 2017

Screengrabs from the ad.

[Orchids & Onions]: Here's a Big Bang Theory: Use just one credit card...

Brendan Seery 7 Feb 2017

London beauty salon receives praise for SA visual identity design

London beauty salon receives praise for SA visual identity design

7 Feb 2017

Let's do Biz