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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

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NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

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Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

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TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

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#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

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Warc identifies 8 blockers to advertising effectiveness

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Wesgro appoints Monika Iuel as new CMO

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7 South Africans to serve as judges for The One Show 2021

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13 Jan 2021

#BizTrends2021: How do brands get noticed amidst the online clutter?

#BizTrends2021: How do brands get noticed amidst the online clutter?

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SANEF calls for responsible media reporting on Covid-19 and vaccines

SANEF calls for responsible media reporting on Covid-19 and vaccines

13 Jan 2021

Lego Botanical Collection designed to aid creativity and stress relief in adults

Lego Botanical Collection designed to aid creativity and stress relief in adults

12 Jan 2021

MTN rewards users with 1GB of data for downloading Covid-19 Alert app

MTN rewards users with 1GB of data for downloading Covid-19 Alert app

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Marketing in times of uncertainty

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Big Concerts, The Entertainment Group partner with Health Passport Europe in aim to safely reopen SA's events industry

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11 Jan 2021

#PulpNonFiction: What happens when The Machine Stops?

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#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

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Digitisation and tech are key for businesses to thrive in 2021

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Saurabh Kumar 8 Jan 2021

Adapting marketing to the post-Covid: The new normal

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Shaheen Khan, Regent Business School 8 Jan 2021

Finding unity in the freelance community

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Chileque Bezuidenhout 8 Jan 2021

Can digital partnerships enable business development?

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#BizTrends2021: A renewed focus on community through exclusive content and livestreaming

#BizTrends2021: A renewed focus on community through exclusive content and livestreaming

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ICASA to hold public hearings on the Subscription Television Broadcasting Services Inquiry

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Location, location, location

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5 social media megatrends for 2021

Leandri Janse van Vuuren and Sabrina Andreucci 7 Jan 2021

The One Club seeks agencies for online global mentorship initiative

The One Club seeks agencies for online global mentorship initiative

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#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Ailsa Wingfield 11 Jan 2021

#BizTrends2021: Looking ahead at the smartphone market

#BizTrends2021: Looking ahead at the smartphone market

Michelle Wynne 6 Jan 2021

Bizcommunity's festive thank you to the SA business community

Bizcommunity's festive thank you to the SA business community

Bizcommunity.com 18 Dec 2020

#BestofBiz 2020: Energy & Mining

#BestofBiz 2020: Energy & Mining

14 Dec 2020

Let's do Biz