Ailsa Wingfield

Executive Director: Intelligence, Nielsen Global Markets
Location:South Africa

Profile

Ailsa Wingfield is Executive Director: Intelligence for Nielsen Global Markets. She helps companies capture today and tomorrow's prospects by identifying and exploring demand generating trends through strategic foresight, knowledge and thought leadership creation. She has curated and contributed to numerous Nielsen global intelligence topics including; Future Forces, The Quest for Convenience, Connected Commerce, Changing Consumer Prosperity, DisLoyalty, Tech Transformed Consumption, Wising Up to Women and The Truth about the Youth.
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#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

By Ailsa Wingfield 6 Jan 2020

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

#BizTrends2018: Small is Africa's 'new smart' in 2018

Africa has become a continent of catchphrases, be it 'Africa rising', 'untapped middle class', 'e-commerce explosion', 'leapfrogging technology' or 'brand loyalists', the list is endless... but what do they mean in a real-world context...?

By Ailsa Wingfield 8 Jan 2018

#BizTrends2017: South Africa's new retail reality

Despite South Africans' roller-coaster sentiment during 2016, they've continued to spend, highlighting a clear disconnect between the South African psyche and actual purchase behaviour. This means that in 2017 more than ever a multi-dimensional approach will be required if retailers are to obtain a firm handle on South Africa's new retail reality...

By Ailsa Wingfield 23 Jan 2017

[BizTrends 2016] Africa's 2016 factors for success

Success in Africa depends on many factors, including agility and localisation of strategy...

By Ailsa Wingfield 18 Jan 2016

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