Ailsa Wingfield

Profile

Ailsa Wingfield currently serves as head of thought leadership across Nielsen's global emerging markets, with responsibility for helping companies 'future-proof' their businesses through strategic foresight, knowledge creation and thought leadership curatorship. Ailsa has extensive experience in Africa working with global and local brands in multiple countries across the consumer goods and telecommunications industry.

Articles

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

#BizTrends2018: Small is Africa's 'new smart' in 2018

Africa has become a continent of catchphrases, be it 'Africa rising', 'untapped middle class', 'e-commerce explosion', 'leapfrogging technology' or 'brand loyalists', the list is endless... but what do they mean in a real-world context...?

By Ailsa Wingfield 8 Jan 2018

#BizTrends2017: South Africa's new retail reality

Despite South Africans' roller-coaster sentiment during 2016, they've continued to spend, highlighting a clear disconnect between the South African psyche and actual purchase behaviour. This means that in 2017 more than ever a multi-dimensional approach will be required if retailers are to obtain a firm handle on South Africa's new retail reality...

By Ailsa Wingfield 23 Jan 2017

[BizTrends 2016] Africa's 2016 factors for success

Success in Africa depends on many factors, including agility and localisation of strategy...

By Ailsa Wingfield 18 Jan 2016