Taking place from 28-30 October 2026 at the Cape Town International Convention Centre (CTICC2), the event will bring together producers, broadcasters, commissioners, distributors, investors, creators, music executives and other industry leaders for three days focused on collaboration, deal-making and the forces reshaping entertainment.
The 2026 programme reflects an industry undergoing rapid transformation, with AI, content monetisation, intellectual property, international co-productions, creator-led businesses and changing distribution models among the key themes.
For businesses operating across Africa's creative industries, the event is positioning itself not simply as a conference, but as a platform for commercial connections and partnerships.
“The creative economy is evolving at an extraordinary pace, and the opportunities for African creators have never been greater,” says Martin Hiller, portfolio director of Fame Week Africa. “This year's programme has been curated to ensure delegates don't just hear about the future—they meet the people creating it.”
Internationally acclaimed media personality, entrepreneur and fashion trailblazer Kim Jayde will open this year's Fame Week Africa programme, setting the tone for discussions around innovation, collaboration and African creative excellence.
Jayde will also host From Followers to Film: Growing Your Career in Media and Production, a session examining how creators are turning digital influence into sustainable careers across film, television, marketing and experiential industries.
“I have been very intentional in curating this panel on the main, bringing together industry professionals who each offer unique perspectives and collectively decades of experience,” says Jayde. “The creator economy is reshaping film, television, marketing and experiential industries.”
The speaker lineup includes creatives and executives such as Flavia Motsisi, Melissa Nayimuli, Mandla N, Thabo Rametsi, Aubrey-Simone Williams, Bohang Moeko, Sahar Baghery, Kiki Finley, Sivuyile 'Siv' Ngesi, Lorcia Cooper and Zukisani Karabo Mabece, alongside hundreds of other industry participants.
The programme is designed around some of the most pressing commercial and creative questions facing the entertainment sector.
Sessions will explore topics including AI in Film & Content: Tool, Threat, or Competitive Advantage?, Vertical Storytelling 101, IP That Travels: Creating Stories for Global Audiences, and The Future of African Content Distribution.
Other sessions will focus on the creator economy, audience growth and monetisation, youth content, music rights and publishing, while Death of Traditional Distribution will examine how established entertainment business models are being disrupted.
The emphasis, according to organisers, will be on practical insights rather than theory, with sessions intended to give delegates strategies and connections that can translate into commercial opportunities.
A significant addition for 2026 is Music Week, running from 28–31 October, which expands Fame Week Africa's reach further into the music business.
Under the new initiative, delegates will gain access to three major music industry events through a single delegate ticket: Muziki Africa, headlined by SAMPRA; the inaugural Pretty Loud Summit, focused on women in music; and Music Exchange (MEX26), South Africa's entertainment economy conference.
The expanded programme is expected to create additional opportunities for artists, managers, labels, publishers, producers and music entrepreneurs to build relationships across the sector.
Fame Week Africa is also strengthening its international business focus, with France named as the official 2026 Destination Country.
The partnership is expected to facilitate greater collaboration between African and European creative industries, including opportunities around co-production, investment, cultural exchange and innovation.
“France is honoured to join Fame Week Africa as the 2026 Destination Focus Country, reinforcing our commitment to building lasting partnerships with Africa's creative industries,” says Benjamin Cabouat, Deputy Head of Mission and Chargé d’Affaires a.i. of the Embassy of France in South Africa, Lesotho and Malawi.
The partnership highlights the growing importance of international markets to Africa's creative economy, particularly as local producers and creators look to develop intellectual property that can travel beyond the continent.
As host city, the City of Cape Town will once again welcome delegates from across Africa and international markets.
The city's combination of creative talent, production infrastructure, tourism appeal and established business-events ecosystem provides a backdrop for the event's focus on investment and collaboration.
“Cape Town is proud to once again host Fame Week Africa, welcoming the visionaries, storytellers, innovators and industry leaders who are shaping the future of Africa's creative economy,” says Alderman JP Smith, Mayoral Committee Member for Safety and Security at the City of Cape Town.
With the first programme now released and further speakers and sessions still expected to be announced, Fame Week Africa 2026 is positioning itself as a meeting point between creative talent and commercial opportunity.
For producers seeking finance, broadcasters looking for content, creators building businesses, music executives expanding their networks and investors searching for new opportunities, the event will provide a platform to connect with the people shaping the next phase of Africa's entertainment economy.
For more, visit www.Fameweekafrica.com
