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Your customers know when you’re faking it

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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

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NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

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Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

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TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

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#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

2 days

Source:

Warc identifies 8 blockers to advertising effectiveness

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Image credit: Retha Ferguson from Pexels

Covid-19 impact on consumption patterns in Africa's key markets

23 Jul 2020

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USP: What are your eight words?

Regine le Roux 23 Jul 2020

#StartupStory: Break a sweat with these fitness influencers on Sudor

#StartupStory: Break a sweat with these fitness influencers on Sudor

Evan-Lee Courie 23 Jul 2020

Be a hero for the 'sheroes' this #WomensMonth on Biz

Be a hero for the 'sheroes' this #WomensMonth on Biz

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#Newsmaker: Keleabetsoe Rammopo, Thinkerneur's new strategy consultant

#Newsmaker: Keleabetsoe Rammopo, Thinkerneur's new strategy consultant

Juanita Pienaar 23 Jul 2020

Mzonke Maloney joins as partner in Carbon Films

Mzonke Maloney joins as partner in Carbon Films

Carbon Films 23 Jul 2020

Africa's 1st Virtual Empowerment Awards brings new meaning to transformation after 20 years

Africa's 1st Virtual Empowerment Awards brings new meaning to transformation after 20 years

Topco Media 23 Jul 2020

Vizeum Nigeria and Budweiser win big at the prestigious Pitcher Awards

Vizeum Nigeria and Budweiser win big at the prestigious Pitcher Awards

Dentsu 23 Jul 2020

First they took Tempo, and now everything is off beat

First they took Tempo, and now everything is off beat

Howard Feldman 22 Jul 2020

Dara Treseder, chief marketing officer, Carbon.

Warc Media Awards announces 2020 Effective Use of Tech jury

22 Jul 2020

#BehindtheSelfie with... Nthabiseng Matshekga, executive head: Group Marketing at Nedbank

#BehindtheSelfie with... Nthabiseng Matshekga, executive head: Group Marketing at Nedbank

Jessica Tennant 22 Jul 2020

RIP: Tony Elliott, founder of Time Out magazine dies

RIP: Tony Elliott, founder of Time Out magazine dies

22 Jul 2020

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The rise of Gen-Z in influencer marketing

TT Ndhlovu 22 Jul 2020

Local documentary Gutted receiving global recognition

Local documentary Gutted receiving global recognition

22 Jul 2020

Now is the time for SA advertisers to reassess their ad-investment for the good of our society

Now is the time for SA advertisers to reassess their ad-investment for the good of our society

Britta Reid 22 Jul 2020

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Unless we communicate clearly, the tower will come crumbling down

Howard Feldman 22 Jul 2020

Add trust to your ad

Add trust to your ad

Vicinity Media 22 Jul 2020

Let's tap into trust...

Let's tap into trust...

Location Bank 22 Jul 2020

How to re-shape and reinvent your business - A 3-part series

How to re-shape and reinvent your business - A 3-part series

OLC Through The Line Communications 22 Jul 2020

Amazon's Paul Misener on the link between innovation and diversity

Amazon's Paul Misener on the link between innovation and diversity

Lauren Hartzenberg 21 Jul 2020

#ACACaresCovid19: Contracts, communication and collaboration

#ACACaresCovid19: Contracts, communication and collaboration

21 Jul 2020

Spotify creative director Oriel Davis-Lyons. Image supplied.

One Club launches free One School portfolio programme for Black creatives

21 Jul 2020

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D&AD and WPP announce New Blood Academy 2020

21 Jul 2020

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Twitter hack exposes broader threat to democracy and society

Laura DeNardis 21 Jul 2020

Loeries appoints new board for 2020/2021, announces Fran Luckin as chairperson

Loeries appoints new board for 2020/2021, announces Fran Luckin as chairperson

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Warc releases the 2020 Effective Social Strategy Report

Warc releases the 2020 Effective Social Strategy Report

21 Jul 2020

#StartupStory: Local entrepreneur dances to the beat of urban culture in SA

#StartupStory: Local entrepreneur dances to the beat of urban culture in SA

Evan-Lee Courie 21 Jul 2020

The Reset - 10 Lessons From Lockdown for sport and entertainment

The Reset - 10 Lessons From Lockdown for sport and entertainment

Levergy 21 Jul 2020

The reason behind Caxton local newspapers free subscription model

The reason behind Caxton local newspapers free subscription model

Caxton Media 21 Jul 2020

PPC: Why you must include it in your digital marketing campaign

PPC: Why you must include it in your digital marketing campaign

Craig Lebrau, Lebrau Press 21 Jul 2020

Africa news

Image credit: Retha Ferguson from Pexels

Covid-19 impact on consumption patterns in Africa's key markets

23 Jul 2020

Vizeum Nigeria and Budweiser win big at the prestigious Pitcher Awards

Vizeum Nigeria and Budweiser win big at the prestigious Pitcher Awards

Dentsu 23 Jul 2020

Dara Treseder, chief marketing officer, Carbon.

Warc Media Awards announces 2020 Effective Use of Tech jury

22 Jul 2020

Amazon's Paul Misener on the link between innovation and diversity

Amazon's Paul Misener on the link between innovation and diversity

Lauren Hartzenberg 21 Jul 2020

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