This week, we go behind the selfie with Ahmed Tilly, chief creative officer (CCO) at FCB Joburg.
Tilly captions this: "Never finished."
1. Where do you live, work and play?
I live in the south, I work in the north and I play in midfield.
2. What’s your claim to fame?
Wearing Converse All Stars to work for 23 years. Not the same pair, though.
3. Describe your career so far.
I’m a writer by trade. I’ve written everything from infomercials to ads and from brochures to tweets.
My career has been very good to me in that it has exposed me to some of the most interesting, most fearless brands and people. It has taught me how to think, “unthink”, persuade and create. My career has afforded me the opportunity to meet the smartest, most open and powerful minds in the country.
4. Tell us a few of your favourite things.
Saleha, Riyaadh, Mohammed, Taskeen, ideas, coffee and football.
5. What do you love about your industry?
It is the one industry in South Africa where anything is possible.
You can feature five of the most notorious dictators in the world in an ad, reverse a car from Johannesburg to Cape Town, persuade the entire country to put the South African flag on the mirrors of their cars and create a 10-minute short film that shows the world how beautiful our country is.
Which other industry will let you do that?
6. Describe your average workday, if such a thing exists.
There’s nothing average about a day in advertising, but a great work day is a day spent with brave ideas.
Having won the same award in 2017, Nomacala Mpeta, head of learning at Digify Africa, explains why they're proud to be recognised a second time for leading the push for transformation in digital and encourages more agencies and NGOs to recognise the need to do so as a business imperative in corporate SA...
Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...
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