This week, we go behind the selfie with Gareth Marshall, senior brand manager for Shield at Unilever SA, Durban.
Marshall captions this: “Currently working on my selfie game! Be a playmaker, not a spectator.”
1. Where do you live, work and play?
Live and work – Durban and Joburg. Play – outside. South Africa is an amazing playground just waiting to be explored.
2. What’s your claim to fame?
It’s got nothing to do with fame, but I am very proud to have launched the Shield Sbonis’iDiski programme – a platform for aspiring footballers in South Africa to showcase their skills and take their game to the next level.
We’ve been able to unlock amazing opportunities with partnerships with Chelsea Football Club and Orlando Pirates. Through this, I’ve been very fortunate to work alongside some of the most talented people in SA and across the globe in the process.
3. Describe your career so far.
My career so far has been an epic journey, learning about innovation, sponsorship and, most importantly, people. This fuels my passion for building brands that make a positive difference in people’s lives.
I believe in ‘redefining normal’, while still delivering business results. Having diverse experience on both sides of the industry – on the advertising agency and now client-side – has enabled me to solve business problems creatively, or change the game entirely.
The fact that I started my career as a personal fitness trainer explains a lot!
4. Tell us a few of your favourite things.
My wife. Daughter. Running Shoes. Music playlist.
5. What do you love about your industry?
The ever-changing landscape. Being able to blend science and art into engaging consumer-centric communication.
Today, the role that brands and companies can play in influencing and shaping society cannot be overlooked.
6. Describe your average workday, if such a thing exists.
Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...
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