Location targeting case study

Vicinity Media is always innovating in the location space, in this case study we investigate delivering different messages to consumer's based on how far they were from the clients physical store...multiple messages based on distance from the same location.

Issued by Vicinity Media

11 Feb 2019

This video explains how we achieved this Bookmark Award winning use of location targeting.

Vicinity Media is Africa's first true Premium location based ad network.

Industry insights: Consumers still aspire, but planning is everything08 Aug 10:17
From clicks to tills: How to drive and measure year-end sales success25 Jul 13:39
Measurement that matters: Turning omnichannel campaigns into real-world results03 Jul 14:21
Powerful analytics measure real-world results with precision06 Jun 12:07
White paper: Precision planning – how to build high-intent location-based campaigns27 May 15:46

Top stories

As the Africa Creator Festival turns three, founder Jolene Roelofse reflects on how South Africa’s creator economy has shifted. (Image supplied.)

Marketing & MediaFrom influencers to entrepreneurs: How Africa's Creator Festival is reshaping the narrative

Jolene Roelofse 14 hours

Marketing & MediaJoburg Tourism reveals new logo

16 hours

Source:

Marketing & MediaData shows creative drives up to 30% more sales

17 hours

Switch launches SA’s biggest giveaway: #SwitchUpYourLife with 20 Omoda C7s and R20m in prizes

RetailSwitch launches SA’s biggest giveaway: #SwitchUpYourLife with 20 Omoda C7s and R20m in prizes

Switch Energy Drink 17 hours

Cardi B asks if she is the drama. Source: Cardi B.

Marketing & MediaCardi B turns viral legal trial moments into album campaign

Karabo Ledwaba 19 hours

Promoted

Bridge the gap between management and strategy. Become the adaptive leader the future demands

Marketing & MediaBridge the gap between management and strategy. Become the adaptive leader the future demands

Omni HR Consulting 3 days

More news

CEM Africa 2025: The continent’s CX powerhouse raises the bar

Marketing & Media

CEM Africa 2025: The continent’s CX powerhouse raises the bar

CEM Africa Summit 18 hours

She leads. We listen

Marketing & Media

She leads. We listen

Provantage 18 hours

Phakamani Impact Capital hits R1bn milestone: Powering SMMEs, jobs, and community growth

Energy & Mining

Phakamani Impact Capital hits R1bn milestone: Powering SMMEs, jobs, and community growth

Phakamani Impact Capital 1 day

Your mass market strategy may be wrong. Here’s why

Marketing & Media

Your mass market strategy may be wrong. Here’s why

Mathabatha Sexwale, Brave Group 19 hours

Limu Lab’s mission to preserve culture through tech

Education

Limu Lab’s mission to preserve culture through tech

MultiChoice 12 hours

Labournet announced as sponsor of labour relations conference room at HR Summit 2025 South Africa

HR & Management

Labournet announced as sponsor of labour relations conference room at HR Summit 2025 South Africa

1 day

BET Software and Women in AI join forces to honour women who lead fearlessly

ICT

BET Software and Women in AI join forces to honour women who lead fearlessly

BET Software 13 hours

Image source: Kateryna Babaieva from

HR & Management

Nasi Ispani 2.0 to provide 45,000 job and training opportunities

12 hours

Navigating the gendered complexities of South Africa’s financial landscape

Finance

Navigating the gendered complexities of South Africa’s financial landscape

Irvine Partners 14 hours

SME South Africa is the logical choice for SME-focused e-book

Entrepreneurship

SME South Africa is the logical choice for SME-focused e-book

SME South Africa 12 hours

Nedbank CIB Joins SAMRRA, cementing momentum behind the multifamily rental housing market

Property

Nedbank CIB Joins SAMRRA, cementing momentum behind the multifamily rental housing market

Catchwords 13 hours

The superwomen behind mining healthcare

Healthcare

The superwomen behind mining healthcare

Platinum Health 13 hours

Making a lasting impact: Women in energy

Energy & Mining

Making a lasting impact: Women in energy

Forbes Padayachee, CEO of Yellow Door Energy (YDE), Yellow Door Energy 12 hours

Image source: Nataliya Vaitkevich from

Legal

Call for public comment on the 2025 draft Taxation Laws Amendment Bill

14 hours

Kagiso Trust's Sizakele Mphatsoe

Education

Kagiso Trust conference to tackle ethical leadership in education

16 hours

Dean Muruven, Associate Director, Boston Consulting Group, Johannesburg

Construction & Engineering

Africa's $170bn infrastructure challenge demands a nature-first approach

Dean Muruven 15 hours

Darling Street residents await judgment in eviction case

Property

Darling Street residents await judgment in eviction case

15 hours

SA’s luxury lodges rethink safety without compromising views

Tourism & Travel

SA’s luxury lodges rethink safety without compromising views

18 hours

Ford eyes SA people-mover market with new Tourneo Custom models

Automotive

Ford eyes SA people-mover market with new Tourneo Custom models

Imran Salie 17 hours

SA sugar farmers hit by US tariffs and cheap imports

Agriculture

SA sugar farmers hit by US tariffs and cheap imports

Sisipho Skweyiya 17 hours

The deadline for the phasing out of SASSA’s Gold Card has been extended for 15 months. Graphic: Lisa Nelson

ESG & Sustainability

New deadline for phase-out of Sassa Gold Cards

20 hours

Source: Pixabay via

Logistics & Transport

SA supply chains rethink strategy to tackle global disruption

16 hours

Image source:

Legal

Employers can't sidestep employee fund contributions despite business transfer

Mzwakhe Poswa 19 hours

Tanzanian farmers turn to AI to combat climate uncertainty

Agriculture

Tanzanian farmers turn to AI to combat climate uncertainty

19 hours

Absa unlocks world of travel with new app-based travel booking platform

Lifestyle

Absa unlocks world of travel with new app-based travel booking platform

OnPoint PR 16 hours

Fischermanns Orchestra announces South African tour – September to October 2025

Lifestyle

Fischermanns Orchestra announces South African tour – September to October 2025

The Publicity Workshop 17 hours

Image credit: Reuters

Energy & Mining

Anglo American to sell last shares in Valterra for $2.4bn

20 hours

Let's do Biz