Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

Advertise your job vacancies

Location targeting case study

Vicinity Media is always innovating in the location space, in this case study we investigate delivering different messages to consumer's based on how far they were from the clients physical store...multiple messages based on distance from the same location.

Issued by Vicinity Media

11 Feb 2019

This video explains how we achieved this Bookmark Award winning use of location targeting.

Vicinity Media is Africa's first true Premium location based ad network.

Related

Top stories

Cell C 'now on South Africa's best network'? MTN bristles at claim

Marketing & MediaCell C 'now on South Africa's best network'? MTN bristles at claim

Karabo Ledwaba 3 days

Temu now offers same-day delivery in SA

RetailTemu now offers same-day delivery in SA

1 day

Source: © 123rf The judges for Shop! South Africa’s 2025 Shopper Marketing Awards, now in its third year, have been announced

Marketing & MediaShop! SA 2025 awards judges panel comprises industry heavyweights

11 hours

Linda Yaccarino steps down as CEO of X

Marketing & MediaLinda Yaccarino steps down as CEO of X

Karabo Ledwaba 13 hours

AI is transforming retail experiences in SA

RetailAI is transforming retail experiences in SA

Catherine Lückhoff 15 hours

Promoted

LM Relations builds on 12 years of excellence with 3 strategic appointments

Marketing & MediaLM Relations builds on 12 years of excellence with 3 strategic appointments

LM Relations 3 days

More news

The finalists were announced on 9 July 2025. Source: Supplied

Marketing & Media

All the 2025 Bookmark Awards finalists

1 day

#WPRD2025: Bizcommunity joins global PR community in celebrating World PR Day

Marketing & Media

#WPRD2025: Bizcommunity joins global PR community in celebrating World PR Day

1 day

Dream big, win bigger: R10m in amplified prizes up for grabs with Cell C

ICT

Dream big, win bigger: R10m in amplified prizes up for grabs with Cell C

Cell C 3 days

Source: © 123rf Sam Swaine, founder of Audibly, says podcasts have moved beyond a content trend to become a necessary growth engine for brands

Marketing & Media

Podcasts: From content trend to growth engine for brands

Sam Swaine 14 hours

Nigerian executive joins ICC's global marketing commission leadership

Marketing & Media

Nigerian executive joins ICC's global marketing commission leadership

1 day

Source: Botswana Government/Instagram. His Excellency Ndaba Gaolathe, Vice-President of Botswana.

Finance

Africa’s strategic shift: from donor dependence to entrepreneurial powerhouse

Katja Hamilton 7 hours

Image source:

Legal

Training AI with copyrighted books ruled ‘fair use’ in US: Implications for SA

Kate Beretta and Ashleigh Brink 7 hours

Image source: tadamichi –

Legal

Critics vs competition authorities: Why some mergers take longer to approve

Anthony Norton 8 hours

Source: Reuters.

Finance

US tariffs on South Africa set to hit white farmers Trump has embraced

Wendell Roelf 14 hours

Image source: Cathy Yeulet –

Education

Guide to choosing a tertiary institution: Focus on faculty, not rankings

Thula Mngoma 10 hours

VW, Volvo, and Toyota recall vehicles in SA

Automotive

VW, Volvo, and Toyota recall vehicles in SA

12 hours

Source: Supplied.

Property

Gauteng rental market booms as semigrants return for affordable living

13 hours

Source: Supplied.

Construction & Engineering

Qwabi Private Game Reserve gains from Newmark Hotels’ road upgrade initiative

13 hours

Source: Supplied. Prabashini Moodley, CEO of Old Mutual’s newly configured Life and Savings segment.

Finance

Leadership change at Old Mutual’s Life & Savings division

1 day

Source: Own Haven Housing Association. Conradie Park in Pinelands is being built on land previously owned by the Western Cape Government. It will create 3,500 homes, of which 1,715 will be state-subsidised affordable housing. More than 1,250 units have already been completed.

Construction & Engineering

Affordable housing, no state subsidies – City says it will work

Daniel Steyn and Matthew Hirsch 1 day

Source: Supplied.

Finance

African Bank honoured at Global Entrepreneurship Congress

1 day

Thinkroom and The Oracle Group launch Oracle Innovate Lab to support Eswatini entrepreneurs

Finance

Thinkroom and The Oracle Group launch Oracle Innovate Lab to support Eswatini entrepreneurs

Thinkroom Consulting 1 day

Image source: cookie_studio from

HR & Management

Navigating the new workforce: Flexibility as a strategic advantage

12 hours

Supplied photo: Sign language interpreter Michelle de Bruyn doing the interpreting as Professor Salome Maswime speaks during a recent event.

Education

UCT launches sign language-accessible website for national benchmark testing

Myolisi Gophe 1 day

Cape Town records strongest cruise season yet with 83 ship calls

Tourism & Travel

Cape Town records strongest cruise season yet with 83 ship calls

1 day

Absa powers youth potential as headline partner of the NextGen Impact Summit in Mpumalanga

Entrepreneurship

Absa powers youth potential as headline partner of the NextGen Impact Summit in Mpumalanga

Brandscapers 1 day

Source: Supplied. Michael Lenz, chief executive officer of TransBridj.

Property

Can tech save South Africa’s paralysed property registration system?

1 day

Image credit: Camylla Battani on Unsplash

ESG & Sustainability

Volunteer 'snacking': 5 practical ways to give back

1 day

Darling Brew steps into the world of whisky

Lifestyle

Darling Brew steps into the world of whisky

14 hours

Image source: alphaspirit –

Legal

High Court judgment on subrogation: Implications for insurance industry

Sandra Sithole, Rethabile Shabalala and Laken-Lee Abrahams 1 day

Image source: nappy from

HR & Management

Is your mid-year review a missed opportunity for engagement?

Samantha-Jane Gravett 1 day

Let's do Biz