Hello Weekend, good morning Cape Town

Cape Town Tourism's Hello Weekend campaign has gone live with a drive for attracting South African and Namibian visitors to Cape Town over the low season.

23 May 2016

It’s the second year the campaign is being run and this year sees partner kulula.com coming on board to bring visitors from Johannesburg and Durban to the Cape for some exciting, unusual and fascinating experiences. The theme this year is “Wake Up to a Weekend in Cape Town”, which sets to showcase all that Cape Town has to offer – so take a short trip to experience something new to wake up to. Packages can be booked now, for the period starting 1 June until 31 August 2016.

The Hello Weekend website is designed to showcase unique experiences with affordable options, reminding those who love to travel that the city is open for business 365 days a year.

Capet Tourism CEO, Enver Duminy says “This initiative provides two sources of value to tourism: it forms a partnership that elevates tourism businesses in the market and it tackles the evergreen challenge of seasonality in Cape Town: we know there’s no shortage of things to do and see all year round, and we want to reinforce that message to potential visitors in the domestic market, who we believe are key to the sustainability of our industry.”

For more information visit Hello Weekend.