At the dawn of social media, few people could ever have predicted just how immense it would become – or how fraught with controversy and legal risk. The stats show just how significant a role it has in our daily lives, but recent years and events have taught us that we are as responsible for our words and behaviour online as we are in person.
Hootsuite and We Are Social – international leaders in social media software and digital marketing – conducted a recent study of worldwide digital behaviour. The findings, published in July 2022, show that 5.03 billion people (63.1% of the global population) are active internet users, while 4.7 billion (59%) are active on social media.
Much public debate explores the question of freedom of expression vs. hate speech. In South Africa, section 16 of our Constitution celebrates the right to freedom of expression without the fear of censorship or discrimination. However, section 36 of the same Constitution prohibits hate speech, which is a punishable offence.
In addition to hate speech, the new Film and Publications Amendment (FPA) act, which came into effect on 1 March 2022, outlaws the sharing of private sexual content without consent, which is termed ‘revenge pornography’.
Because social media platforms are open to the public, hate speech communicated via these channels falls firmly under the command of this act. This means that social media users are potentially liable for posts, comments, and even shared content via their personal and business profiles.
With the freedom to share content comes the responsibility to share wisely. One only needs to remember Penny Sparrow, who was charged for hate speech that she posted on Facebook, and was sentenced to pay a fine of R150,000.
Internet and social media users should engage on social media with caution and be aware of the potential consequences of posting inappropriate or offensive content online.
For many people, social media platforms are simply a digital space to connect with family, friends and community, and to share content and opinions among like-minded people. However, social media puts the world at our fingertips and there could be serious repercussions for a poorly-worded post or comment, or for sharing inappropriate content. It happens so fast. Entire families are impacted by the legal ramifications that follow.
Fortunately, when it comes to social media liability exposure, there are risk and insurance solutions available for both individuals (and their families) and businesses.