Apart from offering a more refined site layout and menu structure to ensure users will find what they are looking for, the site also gives browsers a more personal means of getting to know the brand better, by making content more current and of a nature that customers truly value.
Instead of focusing on features such as ordering products online, the new website pays attention to the social aspects that brands and modern sites can now offer their customers. By integrating the website with Facebook, users can enjoy a more social experience when browsing. While viewing recipes, helpful tips and brand stories, users are able to share links and comments with Facebook friends, who also interact with the website.
This social aspect ties in with the group's existing "My Spar" campaign and encourages communities to get closer together, something which the brand has a long-standing history of both creating and nurturing.
For more information, go to www.spar.co.za.
