Regional manager, Braam Ekermans, says, "The Cape Town creative agencies have been particularly interested in the opportunities presented by VDP. It has progressed beyond printing a client's name on the cover of a magazine to now personalising and customising the entire contents of documents."
Cross-media marketing is a new service gaining traction in South Africa. It is a consolidation of personalisation, SMS, e-mail, print, mobile, Web and all digital communications, in a concerted marketing effort for interacting with audiences.
