Remata now offers printing services in Cape Town

Esmé Bense

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Regional manager, Braam Ekermans, says, "The Cape Town creative agencies have been particularly interested in the opportunities presented by VDP. It has progressed beyond printing a client's name on the cover of a magazine to now personalising and customising the entire contents of documents."

Cross-media marketing is a new service gaining traction in South Africa. It is a consolidation of personalisation, SMS, e-mail, print, mobile, Web and all digital communications, in a concerted marketing effort for interacting with audiences.