
Top stories

Marketing & Media#AfricaMonth: The Case for Africanising AI in public relations
Phozisa Mkele 20 May 2026




Regional manager, Braam Ekermans, says, "The Cape Town creative agencies have been particularly interested in the opportunities presented by VDP. It has progressed beyond printing a client's name on the cover of a magazine to now personalising and customising the entire contents of documents."
Cross-media marketing is a new service gaining traction in South Africa. It is a consolidation of personalisation, SMS, e-mail, print, mobile, Web and all digital communications, in a concerted marketing effort for interacting with audiences.