Health & Welfare News South Africa

Good Hope FM opens Santa Shoebox pop-up

As part of this year's Santa Shoebox Project, Good Hope FM has opened a life-size shoe box 'shop', offering the convenience of shopping for all the items on the predetermined shopping list within a dedicated space.

The standard shopping list ensures that each child receives a toothbrush and toothpaste, soap and washcloth, a toy, sweets, an outfit of clothing and an educational item. Each festive shoebox will be delivered to girls and boys aged three to seven across the Western Cape in time for Christmas.

The Little Elves pop-up shop

Designed by InHouse Brand Architects, The Little Elves pop-up shop is located in the Centre Court at Canal Walk till Sunday, 26 October, open daily from 10am to 7pm.

Good Hope FM opens Santa Shoebox pop-up

The Good Hope FM pop-up shop, supported by Pick n Pay, caters for casual shoppers, anyone who has already pledged as a donor with the organisation, and also encourages new shoebox pledges. On-site registration and pledging allows shoppers to support the initiative easily and quickly. Anyone who is not already registered to pledge a shoebox is encouraged to visit the shop, even if just to buy one or two items or add towards a box.

"Every year we work as hard as we can to ensure that every child on our name-list receives a pledged box and this year we are hoping that The Little Elves Pop-up Shop will help us to reach new supporters, and to grow our reach even more within the community of the Western Cape. We are thrilled to see our initiative coming to life like this," explains Irené Pieters, National Coordinator of the Santa Shoebox Project.

All the filled shoeboxes will be handed over to the Santa Shoebox Project at the CTICC on 31 October.

Like-minded in their continued efforts to engage with the community in which they operate, Pick n Pay jumped at the opportunity to be the dedicated retail partner for the concept providing donated products for the first 1,000 boxes, filled and pledged during the activation. Any funds raised from the sale of the donated stock will be filtered back into the shop to purchase more stock, with the aim of donating as many full shoeboxes to the Santa Shoebox Project as possible during the month of October.

"Getting behind the Santa Shoebox Project to bring their hugely impactful initiative to life is a wonderful opportunity for us to help make a real impact within the community that we operate, we encourage our listeners to please come and visit the shop and get involved," says Meegan Kieffer, Marketing Manager at Good Hope FM.

Good Hope FM will broadcast live from the pop-up shop every Friday to Sunday throughout the activation:

  • Friday's: The Ozone with Seano (15h00 - 18h00)
  • Saturday's: The Teen Show with Carl Wastie (12h00 - 15h00); The Freakin Weekend with DJ Loyd & TK (15h00 - 18h00)
  • Sunday's: Sunday Lunch with Danilo (12h00 - 15h00); The Hangout with DJ Loyd (15h00 - 18h00)

  • Let's do Biz