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Creativity goes online with Chew digi-mag

17 Sep 2008

Chew magazine was created from the desire and passion of creatives to explore and experiment with their own ideas and to have them published in a high quality, freely available digital magazine. Chew's dream is to give people the opportunity to send in their contributions, whether visual, verbal or interactive, and serve it up in Chew. It allows folks to experiment, explore, collaborate and above all, have fun, making this a magazine for the people, by the people. The digital magazine is a platform to promote work locally and globally, an online networking space and voice, an online community experimenting and sharing inspiration for a new generation. The contribution-based digital magazine, features lifestyle, design, fashion, music, art, entertainment and much more. Launched on 6 August 2008, Chew gave readers the opportunity to choose from three different covers, and the response was overwhelming. Contributors for the launch issue included British photographer, Jon Cottam and Swedish stylist, Ulrika Knutsdotter; South African photographers, Theo Klompje and Bevan Davis and enthusiastic stylist Alexia Kondylis.

Chew focuses on social media, networking and collaborations. Chew Street ID, the second issue, will be available to download in the first week of October. Subscribers are notified of this via email, the email also contains a direct link to download Chew. Contributions are already almost full for the Tribute issue, coming out in the first week of December. The first issue that will appear next year (2009) will come out in the first week of February, focusing on design. Chew aims to represent the diverse views of the industry, including spheres of fashion and fashion designers, design, photography, styling and more. Chew actively markets contributors' talent globally and would like to see themselves as an “intervention that helps to grow and promote this industry.”

Chew who?

Three ambitious entrepreneurs started this digital magazine for the love of creativity and the industry. It is the brainchild of creative director and founding partner, Elizabeth Janse van Rensburg. She comes from an extensive publishing background, art directing and conceptualising a wealth of titles ranging from sophisticated business to high-street lifestyle. A specialist in her field, her skills include creative and art direction, graphic design, illustration and styling.

Symfony Digital Solutions is a founding partner and sponsor of Chew. They entered into this unique collaboration to offer their online business expertise and the technical support, and thrive on being at the forefront of new digital concepts. The magazine is freely available to download at www.chewthemagazine.com. For more info email info@chewthemagazine.com or visit www.chewthemagazine.com blog.chewthemagazine.com www.symphonysl.com