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Marketing News South Africa

News Marketing & Media Marketing

Ogilvy South Africa and KFC South Africa crowned Grand Effie Winner

Ogilvy South Africa and KFC South Africa were crowned Grand Effie Winner at the 2023 Effie Awards South Africa Gala, held this evening at Urban Brew Studios in Randburg.
(Image: Danette Breitenbach) The Effie SA Awards have been announced
(Image: Danette Breitenbach) The Effie SA Awards have been announced

In the third year of this global awards programme on local shores, this year's event was doubly special, as it not only announced the celebrated winners but also unveiled the finalists for the first time during the gala.

The campaign from Ogilvy South Africa and KFC South Africa is the epitome of marketing effectiveness, setting new standards for the entire industry and showcasing the power of strategic, results-driven marketing.

All the winners

The full list of the 2023 Effie Awards South Africa winners is as follows:

AwardAgencyCampaignClientBrandCategory
Grand Effie and GoldOgilvy South AfricaHow KFC reclaimed its Fame by turning its Taste from sales killer into business driver.KFC South AfricaKFC South AfricaRestaurants
GoldGrey Advertising AfricaHow Some “Spice” Served Savanna Unprecedented GrowthDistellSavanna Premium CiderBeverages - Alcohol
GoldOgilvy South AfricaVW Polo Game OnVolkswagen SAVolkswagen South AfricaSocial Media
GoldOgilvy South AfricaHow KFC sparked a social media frenzy by seeding a taste storyKFC South AfricaKFC SASocial Media
SilverJoe PublicBig John Beats Yahunga Forever: hijacking the cultural moment through a blockbuster marketing approach.Chicken LickenChicken LickenCurrent Events
SilverOgilvy South AfricaVW Polo Game OnVolkswagen SAVolkswagen South AfricaAutomotive - Vehicles
SilverJoe PublicBig John Beats Yahunga Forever: hijacking the cultural moment through a blockbuster marketing approach.Chicken LickenChicken LickenRestaurants
SilverOgilvy South AfricaVW Polo Game OnVolkswagen SAVolkswagen South AfricaExperiential Marketing: Live & Digital
SilverJoe PublicBig John Beats Yahunga Forever: hijacking the cultural moment through a blockbuster marketing approach.Chicken LickenChicken LickenMulticultural - Products, Services
SilverOgilvy South AfricaWhere There's a Bucket, There's a FamilyKFCKFC South AfricaSeasonal Marketing - Products, Services
SilverOgilvy South AfricaWhere there's a bucket, There's a FamilyKFCKFC South AfricaYouth Marketing
SilverVMLY&R South AfricaNando's Bright Sides CampaignNando's South AfricaNando's South AfricaCurrent Events
SilverJoe PublicThe Real Maternity IssueAmnesty InternationalAmnesty InternationalSmall Budgets - Non-Profit, Products, Services
SilverVMLY&R South AfricaNando's Bright Sides CampaignNando's South AfricaNando's South AfricaTimely Opportunity
BronzeJoe PublicThe Real Maternity IssueAmnesty InternationalAmnesty InternationalDisease Awareness & Education: Non-Profit
BronzeJoe PublicNewbank: How Nedbank launched a fake new bank to accelerate brand reappraisal and digital usageNedbankNedbankFinance
BronzeJoe PublicDemocratising The DifferenceWoolworths South AfricaWoolworthsMulti-Brand Shopper Solution / Commerce & Shopper Effies
BronzeJoe PublicBlack Conversations: A branded platform savouring blacknessABInbevCastle Milk StoutBrand Content & Entertainment

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