News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise with us

Marketing News South Africa

Subscribe & Follow

Advertise your job vacancies
    Search jobs

    Ogilvy South Africa and KFC South Africa crowned Grand Effie Winner

    Ogilvy South Africa and KFC South Africa were crowned Grand Effie Winner at the 2023 Effie Awards South Africa Gala, held this evening at Urban Brew Studios in Randburg.
    (Image: Danette Breitenbach) The Effie SA Awards have been announced
    (Image: Danette Breitenbach) The Effie SA Awards have been announced

    In the third year of this global awards programme on local shores, this year's event was doubly special, as it not only announced the celebrated winners but also unveiled the finalists for the first time during the gala.

    The campaign from Ogilvy South Africa and KFC South Africa is the epitome of marketing effectiveness, setting new standards for the entire industry and showcasing the power of strategic, results-driven marketing.

    All the winners

    The full list of the 2023 Effie Awards South Africa winners is as follows:

    AwardAgencyCampaignClientBrandCategory
    Grand Effie and GoldOgilvy South AfricaHow KFC reclaimed its Fame by turning its Taste from sales killer into business driver.KFC South AfricaKFC South AfricaRestaurants
    GoldGrey Advertising AfricaHow Some “Spice” Served Savanna Unprecedented GrowthDistellSavanna Premium CiderBeverages - Alcohol
    GoldOgilvy South AfricaVW Polo Game OnVolkswagen SAVolkswagen South AfricaSocial Media
    GoldOgilvy South AfricaHow KFC sparked a social media frenzy by seeding a taste storyKFC South AfricaKFC SASocial Media
    SilverJoe PublicBig John Beats Yahunga Forever: hijacking the cultural moment through a blockbuster marketing approach.Chicken LickenChicken LickenCurrent Events
    SilverOgilvy South AfricaVW Polo Game OnVolkswagen SAVolkswagen South AfricaAutomotive - Vehicles
    SilverJoe PublicBig John Beats Yahunga Forever: hijacking the cultural moment through a blockbuster marketing approach.Chicken LickenChicken LickenRestaurants
    SilverOgilvy South AfricaVW Polo Game OnVolkswagen SAVolkswagen South AfricaExperiential Marketing: Live & Digital
    SilverJoe PublicBig John Beats Yahunga Forever: hijacking the cultural moment through a blockbuster marketing approach.Chicken LickenChicken LickenMulticultural - Products, Services
    SilverOgilvy South AfricaWhere There's a Bucket, There's a FamilyKFCKFC South AfricaSeasonal Marketing - Products, Services
    SilverOgilvy South AfricaWhere there's a bucket, There's a FamilyKFCKFC South AfricaYouth Marketing
    SilverVMLY&R South AfricaNando's Bright Sides CampaignNando's South AfricaNando's South AfricaCurrent Events
    SilverJoe PublicThe Real Maternity IssueAmnesty InternationalAmnesty InternationalSmall Budgets - Non-Profit, Products, Services
    SilverVMLY&R South AfricaNando's Bright Sides CampaignNando's South AfricaNando's South AfricaTimely Opportunity
    BronzeJoe PublicThe Real Maternity IssueAmnesty InternationalAmnesty InternationalDisease Awareness & Education: Non-Profit
    BronzeJoe PublicNewbank: How Nedbank launched a fake new bank to accelerate brand reappraisal and digital usageNedbankNedbankFinance
    BronzeJoe PublicDemocratising The DifferenceWoolworths South AfricaWoolworthsMulti-Brand Shopper Solution / Commerce & Shopper Effies
    BronzeJoe PublicBlack Conversations: A branded platform savouring blacknessABInbevCastle Milk StoutBrand Content & Entertainment

    Let's do Biz