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Find your niche: Why cut-and-paste eventing doesn't work
If you attend an event that you enjoy, you might think it's a good idea to implement exactly the same model the next time you host one yourself.
But the cut-and-paste model doesn’t work – not in terms of guaranteeing your event’s success, nor in terms of endearing your audiences to your brand.
“To really add value to your business, your events have to stand out from the rest – they need to fill a particular gap,” says Jessica MacRoberts, Worx Group MD. Read why you need to make finding your eventing niche a priority: https://www.wrxgrp.co.za/find-your-niche-why-cut-and-paste-eventing-doesnt-work/
Worx Group is a leading live and virtual experiential agency that combines strategy with design, digital and production, to create effective brand experiences that engage audiences and ensure return on investment.
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