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Find your niche: Why cut-and-paste eventing doesn't work

If you attend an event that you enjoy, you might think it's a good idea to implement exactly the same model the next time you host one yourself.
But the cut-and-paste model doesn’t work – not in terms of guaranteeing your event’s success, nor in terms of endearing your audiences to your brand.

“To really add value to your business, your events have to stand out from the rest – they need to fill a particular gap,” says Jessica MacRoberts, Worx Group MD. Read why you need to make finding your eventing niche a priority:

Find your niche: Why cut-and-paste eventing doesn't work

Worx Group
The Worx Group is a marketing solutions company that combines design, production, digital marketing, activations and events to explore opportunities for our clients, staff and partners.
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