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TGI launches KMR Choices 3 Media Report Viewer
Target Group Index (TGI), has announced they have launched KMR Choices 3 Media Report Viewer and appointed Angela Harcombe to train and support it's use for their subscribers. This new tool, which forms part of the Choices 3 software programme, allows print media schedules to be created based on pre-defined Target Markets, using the vehicles most appropriate for those markets.
Angela Harcombe has been involved in media planning and buying since 1989. She has worked at various agencies including O & M, OMD, The Agency, MediaShop and most recently at Universal McCann as Media Director.
She has served on the Media Director's Circle Executive Committee and on the Advertising Media Forum's Research Committee.
