Shoppers ignore two thirds of packages on shelves
Manufacturers spend millions on their packaging designs to ensure that their products will be noticed by shoppers - but are they?
The staggering fact that confronts packaging designers and brand managers is that, according to some pretty extensive research, shoppers never even notice two-thirds of the products on shelves. And that's when they're actively looking for something in that category.
Products do even worse with shoppers who are just casually browsing a particular aisle.
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