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Verve ignite success in Manchester

Verve, the experts in culture communities and smart digital insight, has witnessed impressive growth in their northern-based UK team since opening a hub in Manchester and launching ignite@VERVE.

In under 12 months, the team, based in the iconic Express Building in Ancoats, has grown to 20 and following the launch of Ignite, has seen the business working with a range of new brands including the BBC, Screwfix, EON Next, Sky Business, News Corp and AfterPay.

Verve founder and CEO, Andrew Cooper, comments: “Something that has always been central to our approach at Verve is our focus on applying multiple lenses to the research process to create more rounded insights. This year we further diversified this through our Ignite proposition, which has helped us win projects in territories we’d not previously competed in, and against competition we’d not previously engaged with – resulting in organic growth within our existing accounts, alongside developing new client relationships.”

Kelly McKnight, executive director and Ignite lead
Kelly McKnight, executive director and Ignite lead

Ignite@VERVE blends traditional research with innovative methodologies to ‘supercharge insight’ for strategy and innovation. Taking Verve’s proven heritage in communities and smart digital research, Ignite combines research specialisms and smart tools to meet the demand for powerful, future-proofed consumer insight. The Ignite team is comprised of strategists, semioticians, cultural analysts, behavioural scientists, anthropologists and UX analysts, with the aim of delivering a deeper understanding of consumer behaviour in the context of changing culture.

Early 2023 will see the team formally launching ‘Ignite AI’ – an AI-powered consultancy offer which will 'unlock the power of unstructured datasets and create new value for clients'. Taking content from any source, from social media feeds to campaign creatives, Ignite AI scans and summarises data sets to uncover implicit emotions, patterns and cultural codes. Ignite experts build on the machine learning to deliver powerful commercial insights for clients.

Executive director and Ignite lead, Kelly McKnight, says: “2022 has been an incredible first year for Ignite and the Manchester-based team. We are all buoyed by the positive response we’ve had from clients and proud of the work we’ve done. I’m excited to build on the successes of this year and looking forward to launching Ignite AI – and even more growth in 2023!”

We take a holistic approach to understanding people, helping our clients react to global change through specialisms in Culture, Communities and Smart Digital Insight. Proudly independent, we're one Global team, bringing joined-up thinking for the best answers to business challenges.

Culture - An 'Outside In' approach to human understanding.

We decode culture to expose the hidden forces that influence consumer attitudes and behaviours. Led by Verve's expert Ignite practitioners, we combine semiotics, trends analysis and Social Intelligence with AI-led tools and a global network of leading-edge consumers to build a complete picture of now and what's coming next.

Communities- Reconnecting businesses with the real people behind the data.

Verve communities are like having a group of customers in the room next door, who you can talk to whenever you want, about whatever you want, in an authentic and joined-up way. Central to any insight ecosystem, our communities combine robust quant, intimate qual and behavioural data to deliver fully rounded customer understanding.

Smart Digital Insight - Agile working processes and leading-edge toolkits.

We deliver sophisticated insight and dynamic answers at the pace our clients need. Whether using social intelligence and digital ethnography or predictive modelling and data fusion, our insight approaches follow a core ethos: more collaborative, more iterative and more actionable.

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