AdFocus awards are once again a pointer to the Loeries
Last night the AdFocus awards were held at The Hilton and there were interesting people aplenty. Ad people and media people as well as people just interested in creativity.
Caroline Southey, Editor of Financial Mail, talked about the AdFocus prior to the Loeries being the Golden Globes before the Oscars. The stage was set for insights and speculation about just who is the top dog for 2004.
The results were as follows:
Agency of the Year and Large Agency of the Year - Ogilvy & Mather, Johannesburg.
Mid-sized Agency of the Year - Net#work BBDO
Small Agency of the Year - King James
Brand Agency of the Year - Harwood Kirsten Leigh McCoy (HKLM)
Media Agency of the Year - Nota Bene
Marketing Agency of the Year - Instant Grass
Agency Leader of the Year - Nunu Ntshingila, Ogilvy Johannesburg.
Media Owner of the Year - Daily Sun
FM's New Broom Award - Instant GrassThe feature about Robyn Putter and his life in advertising was instructive for any youngster or aspiring ad achiever. The process of causing deliberate confusion and mixing magic and logic tells all about the success of Ogilvy & Mather in the AdFocus 2004.
The Tony Koenderman Lifetime Achievement Award - Robyn Putter
Advertiser of the Year - Exclusive Books
The SABC People's Choice - Tastic RiceThe year's best ads according to the Creative Circle:
Magazine - People Opposing Women Abuse by Lowe Bull
Outdoor - World Wildlife Fund by Ogilvy
Newspaper - Harley-Davidson by Ogily
Television/Cinema - BMW 7 Series by TBWA/Hunt/Lascaris Payoff line of the year - Brand SA, Alive With Possibility
Roger Garlick Award - King JamesThere were some suprises and some people left wringing their hands but the overall picture was of an industry that still has what it takes to create and shock as well as deliver to the target market.
Lowe Bull with their ad about People Opposing Women Abuse was the magazine winner in the Creative Circle awards and it was a popular choice.
Brand Agency of the Year and Advertiser of the Year also produced some new faces with Harwood Kirsten Leigh McCoy (HKLM) and Exclusive Books taking the honours.
About Richard Clarke
Richard Clarke founded Just Ideas, an ideas factory and implementation unit. He specialises in spotting opportunities, building ideas and watching them fly. Richard is also a freelance writer.
