Yahoo reaches for relevancy with new 'smart' ads

SmartAds, the company said, will display advertisement alongside search results that take into consideration the search terms used, the user's location, his or her known interests other factors.

Ever get the feeling that somebody is watching over your shoulder while you browse the Web?

Yahoo's (Nasdaq: YHOO) new SmartAds program promises to bring to your monitor display ads based on your behavior, location and demographics.

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