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Marketing & Media#WPRD2026 | Visibility without credibility is just exposure without influence
Karl Haechler 11 hours
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The Cannes judges had never seen anything like it. A speaking, shaking, smoke filled vending machine. As you are about to choose your snack, the machine vibrates, a voice says: “Haloooo, come closer, buy Ghost Pops.” Obedience is rewarded with a “Thank you” and giggles.
Watching the reactions of people using the vending machine is like a script from Candid Camera.
The Ghost Pops vending machines, which have been rigged with motion sensors, are currently being installed in university campuses across South Africa.