Tourism for World Travel Market Africa 2018 South Africa

WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

By Robin Fredericks 16 Apr 2019

#WTMA19: Turning the Africa misconception into a profitable, hyperlocal, luxury experience

Africa is a continent filled with places to be explored, yet there are so many countries on the continent that foreigners have never heard of...

By Robin Fredericks 16 Apr 2019

#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong

According to iambassador founder and CEO Keith Jenkins, marketing influencers in the travel industry are either executing their content mind-blowingly well or mind-bogglingly bad...

By Maroefah Smith 15 Apr 2019

#WTMA19: A wrap on three days of tourism business success

With new connection, continent-building deals and a sense of excitement about where African travel and tourism is headed, the final day of World Travel Market Africa 2019 ended its three days of travel trade on a high note...

15 Apr 2019

#WTMA19: Day two travel trade business highlights

Today marks the third and final day of WTM Africa 2019 - Highlights to look forward to include the opening of Travel Forward in partnership with E-Tourism Africa Seminar (eTAS) and day two of the Business Case for Responsible Tourism Conference.

12 Apr 2019

#WTMA19: WTM Africa 2019 first day highlights from meetings, networking and events

World Travel Market Africa 2019 opened its doors at the Cape Town International Convention Centre on 10 April, welcoming a host exhibitors, buyers, travel professionals and media...

11 Apr 2019

Grootbos Private Nature Reserve named overall winner of the 2019 African Responsible Tourism Award

"Our winners have an ethos that extends beyond the commercial - linking thriving business with the wellbeing of local people and the longevity of their environments..."

10 Apr 2019

#WTMA19: What to expect from WTM Africa 2019

World Travel Market Africa 2019 kicks off today at the Cape Town International Convention Centre in Cape Town. Doors open at 10 am to one of the continent's largest inbound and outbound business-to-business travel trade shows, which will welcome thousands of buyers, media and VIP guests.

10 Apr 2019

African Responsible Tourism Awards announces top 15 finalists for 2019

This year's awards ceremony will include organisations specialising in sporting events, treks and safari beach lodges...

1 Apr 2019

Wesgro commits as main sponsor of 2019 African Responsible Tourism Awards

Wesgro has, for the fifth consecutive year, signed on as the main sponsor of the 2019 African Responsible Tourism Awards. Winners will be announced at a ceremony to be held on Wednesday, 10 April 2018 at the Cape Town International Convention Centre...

28 Mar 2019

WTM Africa News South Africa