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#AppleEvent: Social media is asking for an iPhone 12 [social media analysis]

While anticipation was high for the announcement of the iPhone 12, online users were in for quite a digital treat at this year's #AppleEvent...

Issued by Meltwater 3 days ago

Global Ad Trends - Brands will spend $59bn on e-commerce advertising this year

Warc has released its latest Global Advertising Trends report: The pivot to e-commerce summarising the latest research from Warc's Data platform...

3 days ago

New study aimed at assessing damage caused to market by pandemic

Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace...

By Juanita Pienaar 23 Sep 2020

KLA, local market research firm, joins YouGov's Global Partnerships Programme

South African market research agency KLA is proud to announce its new affiliation with YouGov, as part of YouGov's Global Partnerships Programme...

Issued by KLA 22 Sep 2020

What is shaping culture? Gaming

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture...

By Brett Rogers 21 Sep 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppers

Locally sourced products and services comfort consumers, meeting their new needs for hygiene and spreading feel-good stories that celebrate the best of our diverse culture...

By Karin Du Chenne 17 Sep 2020

#VMLYRTheEdge: Things to consider when looking to expand to African markets

Dianna Games, chief executive of Africa @ Work shares some important things to consider when looking to do business in the African market...

By Jessica Tennant 16 Sep 2020

Ipsos launches its new creative assessment solution - Creative|Spark on Ipsos.Digital Platform in South Africa

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in South Africa, which enables faster, better creative decisions to deliver business impact...

Issued by Ipsos 15 Sep 2020

TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19

Marketers will have to have a granular understanding of where their target consumers are and whether their marketing investment is effective. Marketing strategies will need to be adapted to accommodate emerging trends and customer demands in the aftermath of the pandemic...

Issued by Ask Afrika 15 Sep 2020

6 words to guide you on your B2B content marketing journey

There are millions of companies buying products and services in SA. While B2B marketing has its own methods, it pays to remember there's a real person making those business decisions. New Media B2B GM Dev Naidoo and Swipe iX MD Leo Redelinghuys talk digitalisation without audience alienation...

By Dev Naidoo and Leo Redelinghuys 14 Sep 2020

Putting power back in the hands of the consumer

Brand Hubb CEO Rob Anderson tells us why he believes loyalty is priceless and says that having loyal customers creates opportunities for targeted messaging and tailored campaigns resulting in increased ROI...

By Jessica Tennant 10 Sep 2020

Consumer attitudes towards fuel loyalty programmes in SA

The average South African consumer sees loyalty programmes as valuable and as an economic benefit, and are generally committed to such programmes...

By Marius Wait 10 Sep 2020

Measuring marketing and advertising spend trends in South Africa during the pandemic

In order to provide insights on Covid-19's impact in spend, Ornico in association with Bizcommunity are conducting research to make sense of changes and growth...

Issued by Ornico 8 Sep 2020

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