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Source: © 123rf The Broadcast Research Council of South Africa has appointed GfK (an NIQ company) to design and deploy the country’s new total video measurement service

BRC announces continuity with GfK appointment as Nielsen exits SA

Source: © 123rf MRF has released the 19th edition Marketing All Product Survey with two significant updates

2 updates in released Maps survey

Strategic research solutions showcased on new BMi Research site

Strategic research solutions showcased on new BMi Research siteBMi Research

Source: © VML Parusha Partab, chief strategy officer, VML South Africa says leading with empathy – not noise – is how brands can get the balance right between grounded messaging and standout creativity

#BizTrends2025 | VML's Parusha Partab: Empathy in a surreal world and other trendsParusha Partab

Source: © 123rf MRF has released the 19th edition Marketing All Product Survey with two significant updates

2 updates in released Maps survey

1 day

Strategic research solutions showcased on new BMi Research site

Strategic research solutions showcased on new BMi Research site

1 day

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How influencers are winning in the attention economy

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Beyond the wow factor: Why experiential marketing must drive measurable business impact

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How can South African retailers use augmented reality to improve shopping experiences?

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Source: © VML Parusha Partab, chief strategy officer, VML South Africa says leading with empathy – not noise – is how brands can get the balance right between grounded messaging and standout creativity

#BizTrends2025 | VML's Parusha Partab: Empathy in a surreal world and other trends

Parusha Partab 2 days

Brands have an opportunity to build authentic, multilayered connections with female sports fans

Brands have an opportunity to build authentic, multilayered connections with female sports fans

Uyanda Manana, Levergy 3 Sep 2025

Source: © 123rf The BRC has responded to Nielsen’s decision to exit the South African market

BRC responds to Nielsen's decision to exit SA

2 Sep 2025

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

2 Sep 2025

Inside the V&A Waterfront's data-driven retail revolution

Inside the V&A Waterfront's data-driven retail revolution

28 Aug 2025

SA consumer class still loves the big screen

SA consumer class still loves the big screen

BrandMapp 27 Aug 2025

From ads to entertainment: How brands can win the attention war

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Kantar 27 Aug 2025

Beyond points: How South Africa’s loyalty leaders are raising the game in 2025

Beyond points: How South Africa’s loyalty leaders are raising the game in 2025

Everlytic 19 Aug 2025

#WomensMonth | Rapt’s Genevieve van Vuuren: Courage driven by curiosity

#WomensMonth | Rapt’s Genevieve van Vuuren: Courage driven by curiosity

Danette Breitenbach 18 Aug 2025

South Africa’s Generation X hits its peak earning years but faces peak pressures, too

South Africa’s Generation X hits its peak earning years but faces peak pressures, too

NielsenIQ 18 Aug 2025

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

The The Certainty of Uncertainty: Why Marketing Needs a New Measurement Mindset is a new co-authored whitepaper from TikTok, in partnership with Warc (Image supplied)

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

The 2025 Mzansi Barometer: What are South Africans up to?

The 2025 Mzansi Barometer: What are South Africans up to?

Kantar 13 Aug 2025

World’s top 100 food brands valued at $250.8bn, with Nestlé number 1

13 Aug 2025

(Image supplied)

Call to marketers: Help shape the future of sustainable marketing

12 Aug 2025

Industry insights: Consumers still aspire, but planning is everything

Industry insights: Consumers still aspire, but planning is everything

Vicinity Media 8 Aug 2025

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Attention is the new currency: SA's first human data study

6 Aug 2025

What South Africa’s fast food choices reveal about brand loyalty, value and visibility

Rogerwilco 5 Aug 2025

South Africa’s ‘Chicken Wars’ redefining the fast food industry

South Africa’s ‘Chicken Wars’ redefining the fast food industry

Insight Survey 4 Aug 2025

South Africa’s Most Recommended Brands for 2025 revealed

South Africa’s Most Recommended Brands for 2025 revealed

KLA 1 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Vikas Mehta, regional CEO – Sub-Saharan Africa, Ogilvy Africa Network and Dr Myriam Sidibe.

Ogilvy Africa and Brands on a Mission join forces for social impact

30 Jul 2025

The experience paradox: Why better satisfaction scores don't always mean growth

The experience paradox: Why better satisfaction scores don't always mean growth

Nithi Kumar, Kantar 30 Jul 2025

Source: © 123rf The year ahead brings a perfect storm of marketing pressures. Are your agency partners ready?

Preparing for 2026: Why the clock is already ticking for marketers

29 Jul 2025

What South Africans crave: Unlocking the R190bn fast food economy

What South Africans crave: Unlocking the R190bn fast food economy

Rogerwilco 24 Jul 2025

South Africans embrace tech with optimism and purpose

South Africans embrace tech with optimism and purpose

KLA 23 Jul 2025

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