Deloitte's latest State of the Consumer tracker shows South Africans are currently most concerned about finances - even more so than the health impact of Covid-19...
Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...
FNB data reveals an upsurge in customers who are spending on home delivery, video and music streaming apps for convenient access to services...
Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...
Daren Poole, Kantar 14 Apr 2021
Typically for KLA, a South African market research company long known for doing things entirely differently, the latter is what happened. And it turned out that brand evolution wasn't enough: the KLA brand required a total revolution...
KLA 8 Apr 2021
As the state of post-lockdown business shifts towards more agility and transparency, Agency Scope is responding to the global call for more in-depth data about what it takes for marketers and agencies to add real value...
Johanna McDowell 1 Apr 2021
Why do people believe conspiracy theories, and who is in the wrong?
Brett Rogers 29 Mar 2021
Focusing both on current cultural policy and cultural investment, Basa kicks off Day 1 of its two-day digital programme with a series of debates and discussions focused on the current cultural landscape and the responsibility on both business and the arts to effect decisive changes for growth in and for both sectors...
Business and Arts South Africa 26 Mar 2021
How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...
Adeola Tejumola, Kantar 25 Mar 2021
The Telco Sentiment Index reveals that some telcos received significantly more negativity than others in 2020 while customer service is an industry-wide issue...
Over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level...
The term badging has a variety of meanings, and here we are talking about what people badge with to signal status, membership or affiliation with a particular community, movement or organisation...
Brett Rogers 22 Mar 2021
One year after Covid-19 was declared a pandemic, CEOs are voicing record levels of optimism in the global economic recovery, with 76% of global business leaders predicting that economic growth will improve in 2021...
Join Brand South Africa on 17 March at 2pm and see how the South African identity and behavioural profile has changed over time...
Brand South Africa 17 Mar 2021
