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Everlytic Insights

South Africans are open to AI but still expect access to a person

Juliet Mogorosi

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

Your customers know when you’re faking it

Cristelle Snyman

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Juliet Mogorosi

Everlytic South Africans are open to AI but still expect access to a person

2 days

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

RAPT BizTrendsTV | Mongezi Mtati: Local is better

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

The invisible safety net – South Africans are redefining who counts as family

The invisible safety net – South Africans are redefining who counts as familyKLA

South Africa’s consumer-class women are rewriting the rules of modern womanhood

South Africa’s consumer-class women are rewriting the rules of modern womanhoodBrandMapp

For years the industry conversation has swung between two extremes: bring everything in-house, or trust it all to an agency, but now most marketers have quietly stopped having that argument (Image source: © 123rf )

Marketers and agencies: Building hybrid set-ups, not choosing sides

31 Aug 2026

the new Radio Audience Measurement Survey (RAMS) has now passed 29,000 respondents (Image source: © 123rf )

BRC RAMS: Radio currency approaches full annual sample

26 Aug 2026

Company news

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Building what's next: Rehema Chege joins dentsu Kenya

Dentsu Building what's next: Rehema Chege joins dentsu Kenya

35 minutes

Why South Africa’s top companies advertise on BusinessTech

Broad Media Why South Africa’s top companies advertise on BusinessTech

1 hour

Location Bank launches PercepXion: the competitor view behind every location

Location Bank Location Bank launches PercepXion: the competitor view behind every location

20 hours

WesBank returns as Headline Sponsor for 2026 New Generation Awards

WesBank New Generation Awards WesBank returns as Headline Sponsor for 2026 New Generation Awards

21 hours

SlikourOnLife to turn the Nedbank IMC into a live music experiment

IMC Conference SlikourOnLife to turn the Nedbank IMC into a live music experiment

23 hours

2026 Effie Awards South Africa grand jury announced

Association for Communication and Advertising 2026 Effie Awards South Africa grand jury announced

1 day

Does advertising still matter in the age of AI slop?

AAA School of Advertising Does advertising still matter in the age of AI slop?

1 day

Final call: Just 2 weeks left to enter the 2026 Future of HR Awards

Topco Media Final call: Just 2 weeks left to enter the 2026 Future of HR Awards

1 day

AI raises the bar for digital literacy

Pnet AI raises the bar for digital literacy

1 day

Marketing has changed. Why media planning must change with it

Nor Digital Communications Marketing has changed. Why media planning must change with it

1 day

Samro opens applications for the Music Creation Support Fund

SAMRO Samro opens applications for the Music Creation Support Fund

1 day

New report: Most South African news sites still exposed to AI scraping

Gordon Institute of Business Science New report: Most South African news sites still exposed to AI scraping

1 day

More news

Breathe easier: Nasal allergy care takes centre stage

Breathe easier: Nasal allergy care takes centre stage

Insight Survey 24 Aug 2026

Ask Africa Orange Index 2026 achieves 96.7 decision grade trust score

Ask Africa Orange Index 2026 achieves 96.7 decision grade trust score

ASK AFRICA 21 Aug 2026

Gummies, fizzies and easy formats: SA vitamins and supplements become easier to consume

Gummies, fizzies and easy formats: SA vitamins and supplements become easier to consume

Insight Survey 20 Aug 2026

FNB reclaims top spot as Checkers posts the biggest climb in KLA's Q2 2026 Quarterly Buzz Rankings

FNB reclaims top spot as Checkers posts the biggest climb in KLA's Q2 2026 Quarterly Buzz Rankings

KLA 18 Aug 2026

Women still the primary decision-makers in SA homes

Women still the primary decision-makers in SA homes

Caxton Media 11 Aug 2026

South Africa’s consumer-class women are rewriting the rules of modern womanhood

South Africa’s consumer-class women are rewriting the rules of modern womanhood

BrandMapp 7 Aug 2026

Source:

Social marketing faces 3 limits, latest Warc research finds

6 Aug 2026

Beyond Cola: SA soft drink brands chase growth through flavour, mixers and social occasions

Beyond Cola: SA soft drink brands chase growth through flavour, mixers and social occasions

Insight Survey 3 Aug 2026

South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spot

South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spot

Kantar 28 Jul 2026

Brewing Growth: How competition is transforming South Africa's coffee market

Brewing Growth: How competition is transforming South Africa's coffee market

Insight Survey 27 Jul 2026

Disruptor brands cash in on SA’s retail banking sector

Disruptor brands cash in on SA’s retail banking sector

Caxton Media 21 Jul 2026

South Africa’s Most Recommended Brands for 2026 revealed

South Africa’s Most Recommended Brands for 2026 revealed

KLA 15 Jul 2026

The second edition of Standard Bank's Youth Barometer shows that South Africa's youth have not lowered their ambitions. They are adapting to a new reality where the path to independence, stability and opportunity is more complex (Image source: © 123rf )

SA's youth: A generation balancing ambition with financial reality

14 Jul 2026

SA leading marketers say brand and performance marketing are no longer rivals

13 Jul 2026

Fast food gets serious: SA brands fight for every bite

Fast food gets serious: SA brands fight for every bite

Insight Survey 9 Jul 2026

South African marketers enter a new era of social media as AI becomes business as usual

South African marketers enter a new era of social media as AI becomes business as usual

Ornico 3 Jul 2026

MO Agency releases SA's most extensive AI Visibility study of LLM band recommendations by industry

MO Agency releases SA's most extensive AI Visibility study of LLM band recommendations by industry

MO Agency 1 Jul 2026

South Africa’s consumer class youth is playing snakes and ladders

South Africa’s consumer class youth is playing snakes and ladders

BrandMapp 17 Jun 2026

Novus Group’s latest Print Media Landscape Report says print's defining story is no longer one of collapse alone (Image supplied)

Print reshapes from collapse to selective resilience

15 Jun 2026

Why brand makeovers fail: The consumer research that brands can't afford to ignore

BMi Research 10 Jun 2026

Nedbank IMC speaker group chief strategy officer & film director, Publicis Groupe (UAE) Tahaab Rais says the biggest shift coming is that human depth is about to become more valuable than technological sophistication (Image supplied)

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

Danette Breitenbach 5 Jun 2026

Zak Haeri, MD for NIQ in South Africa

NIQ State of the Retail Nation Q1 2026: South African retail benefits from benign inflation

NielsenIQ 3 Jun 2026

Source:

Report reveals South African consumers spend R2k+ monthly online as BNPL soars

3 Jun 2026

The 2026 Kantar-Diva-Curve Report

The 2026 Kantar-Diva-Curve Report

Leigh Andrews and Carissa Poonsammy, Kantar 3 Jun 2026

Source:

Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

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