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How blackouts impact the shopper behaviour of everyday South Africans

Billions. By now we all know how much loadshedding cost the South African economy. But what was the cost to South African shoppers trying to get the most out of their rands?...

Issued by 34° 17 hours ago

Using e-commerce data to build successful pricing strategies

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

1 day ago

#ROOTS2019 is coming!

The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa's largest urban community quantitative survey...

Issued by Spark Media 1 day ago

A rainbow nation: Rather tricky for the politicians - and marketers

How can we use the science of marketing to understand and connect to actual human motivations? Political parties need to understand the needs, fears, hopes and aspirations of what has become a more diverse South African people...

By Anele Malumo 2 days ago

4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 3 days ago

Africa's digital revolution can unlock inclusive growth, job creation

Growth in Sub-Saharan Africa remains below 3%, three years after crisis...

12 Apr 2019

Plan to accelerate African trade

African Development Bank Board approves $4.8 million grant to accelerate African free trade...

12 Apr 2019

Brands need a one second strategy to make an impact, says new MMA study

The Mobile Marketing Association South Africa (MMA SA) has released the results of the MMA's Cognition Research study...

Issued by Mobile Marketing Association 10 Apr 2019

Kantar announces senior appointments in the Africa & Middle East region

Ivan Moroke has been appointed CEO, Kantar, Insights Division, South Africa and joins the Kantar Africa & Middle East Board...

Issued by Kantar 9 Apr 2019

Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Josephine Buys has been appointed PRC's new CEO

The Publisher Research Council (PRC) has announced that Josephine Buys has been appointed its CEO...

9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by 8 Apr 2019

Social media: Promising arena for public debate

Government communicators need to realise that traditional communication is obsolete in this digital cultural age...

By Rirhandzu Shengwenyana 5 Apr 2019

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