Moms buys everywhere for everyone. Is she buying your brand?

You may have heard that 73% of moms make the purchasing decisions in the home, but how do you tap into that purchasing power?...

Issued by Exposure Marketing 1 day ago

Brandwatch appoints YOUKNOW as African channel partner

After four years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch...

Issued by YOUKNOW Digital 2 days ago

Promise not to forget that customers are human too

Do you believe that it is possible to predict the future behaviours of your customers based solely on detailed knowledge of their previous transactional behaviours with one single organisation - namely your own?...

Issued by All Told 2 days ago

East African consumer confidence rebounds for now

Kenya's latest Nielsen Consumer Confidence Index (CCI) score for Quarter 4, 2018, has rebounded by a healthy eight points since the previous quarter to 102...

Issued by Nielsen 2 days ago

How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

By Dr Admire Mare and Dumisani Moyo 2 days ago

Survey says 12% of influencers buy their pets gifts on Valentine's Day

An international study gives insight into how influencers celebrate Valentine's Day, their shopping habits and who they look to for inspiration...

14 Feb 2019

Mastercard: South Africans buy into Valentine's Day experiences

For Valentine's Day, South Africans spend more on romantic experiences like travel and dining out rather than traditional gifts. This is according to the latest Mastercard Love Index...

14 Feb 2019

Magazines ABC Q4 2018: Magazine freefall continues

The Audit Bureau of Circulations of South Africa's Total Magazine circulation was disappointing for both the quarter and year as percentage decline for both are higher than the other quarters in 2018...

By Danette Breitenbach 14 Feb 2019

Newspapers ABC Q4 2018: 2018 ends on a low for newspaper industry

The Audit Bureau of Circulations of South Africa (ABC) last quarter (quarter 4) for 2018 ended on a disappointing note for the newspaper industry, with total newspaper circulation declining 1.6% on the previous quarter...

By Danette Breitenbach 14 Feb 2019

Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

It's official: mobile advertising works

The SpaceStation and have released the findings from their mobile study, the first of its kind in South Africa...

Issued by The SpaceStation 12 Feb 2019

Top 5 Industries to benefit from AI

Artificial Intelligence is becoming a very real part of day to day life and work...

12 Feb 2019

Equal pay is not a demand - it's a right

Change for women in the workplace is happening, but more needs to be done...

By Marian Salzman 7 Feb 2019

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