Loeries 2020


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68% of SA consumers shopping more online since start of pandemic

As the global Covid-19 pandemic continues to spur e-commerce, a Mastercard study has revealed the rapid growth of online shopping, with 68% of South African consumers shopping more online...

3 days ago

Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

By Johanna McDowell 3 days ago

Why real-time, always-on consumer data is a necessity

We explore the benefits of having access to a continuous flow of consumer data in a changed world...

By Jenni Pennacchini, Issued by KLA 25 Nov 2020

Scopen launches Trend Score as marketers look to recover

On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa...

24 Nov 2020

The robust travel culture of Jacaranda FM listeners

Target Group Index South Africa 2019 (TGISA) shows that Jacaranda FM listeners have a keen sense of adventure and believe 'that you only live once', so it's important to have as much fun as possible...

Issued by Jacaranda FM 24 Nov 2020

#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)

During Loeries Creative Week, Jess Weiner, CEO of Talk to Jess in the US talked to the power of inclusivity and of belonging in the work that we do, both in the creative industry and in our work environment...

By Jessica Tennant 18 Nov 2020

Is your business ready for the holidays?

Staycations have been on the rise in South Africa for a few years, however a new survey conducted by Jacaranda FM and East Coast Radio shows that consumers are being a lot more deliberate about how they spend their holidays this festive season...

Issued by Kagiso Media 18 Nov 2020

What is shaping culture? The early days of Covid (pt 2)

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture...

By Brett Rogers 16 Nov 2020

Newspapers ABC Q3 2020: Newspapers data submission rate up

As with Q2 of this year, the Audit Bureau of Circulation (ABC) Q3, for the period July to September 2020, saw many publications not submitting circulation data...

By Danette Breitenbach 11 Nov 2020

Magazines ABC Q3 2020: No good news in magazine categories

As with Q2 of 2020, the Audit Bureau of Circulation (ABC) Q3 results do not hold much good news in the magazine category as the effects of the discontinuation of several titles continue to be felt. As with Q2, many titles also did not submit data for this period...

By Danette Breitenbach 11 Nov 2020

Barcelona Principles 3.0 on show during Measurement Month 2020

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its seventh annual "Measurement Month" during November 2020...

Issued by Ornico 4 Nov 2020

Havas Group appoints Vineel Agarwal as managing partner of Havas Africa

Havas Group has announced the appointment of Vineel Agarwal as managing partner of Havas Africa, replacing Olivier del Pozo who will be moving to a new role within Havas...

Issued by Havas Johannesburg 3 Nov 2020

Warc and Scopen partner for Agency Scope UK

Launching in 2021, the biennial study will reveal what brands really think and will help agencies build for success...

3 Nov 2020

#Pamro21: Kantar presented with Best Paper Award

Kantar was presented with this year's Pamro Best Paper Award for 'Measuring the changing socio-economic landscape of Africa' on the third day of the #Pamro21 virtual conference...

30 Oct 2020

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