South Africa's first dedicated intern marketing place.
If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...
Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business...
20 hours ago
It was a great pleasure for Capro head office - Johannesburg, to be graced with a surprise visit by CoreXalance on 13 December 2018, where The Media Financial Manager Awards 2018 were given...
Capro 22 hours ago
According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...
1 day ago
Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...
Ailsa Wingfield 1 day ago
It's an important question since many marketing decisions are made on the results of marketing research. Decisions should be made on findings that are valid and reliable, but this knowledge formulation and dissemination is not working well in marketing...
mike broom 7 Jan 2019
Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...
Paula Hulley 20 Dec 2018
2018 saw Facebook grow its momentum and step up its investment in Africa...
19 Dec 2018
In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...
Matt Zajechowsk 19 Dec 2018
In psychology, there's a term known as post-traumatic growth. If you haven't already worked it out, it talks to the idea of rising from the ashes. Or, to use a phrase coined by Nassim Taleb, being 'antifragile'. What didn't kill us, made us stronger...
Mike Beukes 13 Dec 2018
While more South Africans participated in the Black Friday shopping event in 2018 compared to the preceding year, the average spend dropped...
With research automation on the rise, global consumer insight agency InSites Consulting just announced the release of its own research automation software, Fluent...
Columinate 13 Dec 2018
Journalists from 52 countries reflect on their biggest fears about their industry, their personal feelings regarding the profession and why freedom of the press must be protected...
12 Dec 2018
|Fourways||Ipsos (PTY) Ltd|
|Johannesburg||Ipsos (PTY) Ltd|
|Cape Town||The Video Lounge|
|Cape Town||Okuhle Media|
|Cape Town||Shopper Behaviour Research|
|Randburg||Foshizi Consumer Insights|
|Sandton||Butterfly Effect Intelligence|