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Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 3 days ago

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 3 days ago

Marketing research - Fact or fiction?
Marketing research - Fact or fiction?

It's an important question since many marketing decisions are made on the results of marketing research. Decisions should be made on findings that are valid and reliable, but this knowledge formulation and dissemination is not working well in marketing...

By mike broom 7 Jan 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 20 Dec 2018

YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

Mike Beukes, ECD at Duke Advertising.
#BizTrends2019: These are tumultuous times. These are tremendous times

In psychology, there's a term known as post-traumatic growth. If you haven't already worked it out, it talks to the idea of rising from the ashes. Or, to use a phrase coined by Nassim Taleb, being 'antifragile'. What didn't kill us, made us stronger...

By Mike Beukes 13 Dec 2018

Facebook's 2018 Year in Review
Facebook's 2018 Year in Review

Facebook has released its 2018 Year In Review, highlighting the top ways people around the world connected with their communities on Facebook...

By Sheida Neman 7 Dec 2018

Image credit: lightwise via .
Big banks don't cry - but new research shows maybe they should

Though the finance sector has upped the ante on digital innovation, it's still battling to create authentic emotional connections with consumers...

By James Wilson 3 Dec 2018

Image credit: rawpixel via .
Does influencer marketing offer a financial return on investment?

With the conclusion of both SA Fashion Week and Africa Fashion week, Sinesipho Maninjwa asks if influencer marketing really does offer a financial return on investment...

By Sinesipho Maninjwa 3 Dec 2018

How do you calculate the ROI of influencer marketing? (Infographic)
How do you calculate the ROI of influencer marketing? (Infographic)

Did you know that 86% of marketers are still unsure how compensation of influencers is calculated, and 38% can't tell if a particular campaign drives sales or not?

By Brian Mechem 29 Nov 2018

Image credit: Chase Clark via .
Are you living curiously in a world of constant innovation?

In a world of constant innovation, business leaders need to engage in curious conversations to uncover new ways to live and work and offers insight five benefits of engaging in curious conversations...

By Joy-Marie Lawrence 26 Nov 2018

A South African's guide to moving to and making it in Malta: The Brexodus Effect
A South African's guide to moving to and making it in Malta: The Brexodus Effect

Although newsrooms are reporting at the sharp end of the wedge this month regarding Theresa May's epoch-making battles, other intriguing angles are developing at the story's ever-widening circumference. Amongst them, applications for Maltese citizenship filed by British nationals have almost doubled in number since the 2016 Brexit vote...

By Marcus ‘The Maltese Falcon’ Brewster 23 Nov 2018

#StartJLM: Reinventing healthcare... it's not as technological as you might think
#StartJLM: Reinventing healthcare... it's not as technological as you might think

On the opening day of Start JLM 2018, Saul Singer, co-author of Start-up Nation: The Story of Israel's Economic Miracle provided context into the local startup ecosystem, focusing on healthcare, the associated challenges and what he believes is the solution...

By Jessica Tennant 22 Nov 2018

South Africa's new generation of dads are cool, committed and in charge
South Africa's new generation of dads are cool, committed and in charge

Here are some revealing facts about our country's fathers from GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers...

By Rachel Thompson, Issued by GfK South Africa 16 Nov 2018

Attention spans - the evolution of a goldfish
Attention spans - the evolution of a goldfish

Attention spans are not shrinking, rather they are evolving to be more selective, according to new research...

By Sean Sullivan 15 Nov 2018

The attention economy
The attention economy

Have you ever wondered how your brain prioritises what you pay attention to?...

By John Laurence 13 Nov 2018

How blockchain will disrupt the entertainment and media industry
How blockchain will disrupt the entertainment and media industry

Blockchain has the potential to grow into a key capability, helping companies in the entertainment and media industry to keep track of content assets, avoid contractual disputes and establish the certainty and accountability that will foster trust with business partners and customers...

By Paul Mitchell 12 Nov 2018

#ShopperInsights2019: Innovation drives brand success at shelf
#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 9 Nov 2018

Newspapers ABC Q3 2018: First decline for total newspaper category
Newspapers ABC Q3 2018: First decline for total newspaper category

The newspaper category suffered its first decline for 2018 in the Audit Bureau of Circulations of South Africa (ABC) Quarter 3 2018 newspaper circulation, with a decline in the previous quarter of almost 3%...

By Danette Breitenbach 8 Nov 2018

Magazines ABC Q3 2018: Magazine decline slower for Q3
Magazines ABC Q3 2018: Magazine decline slower for Q3

The Audit Bureau of Circulations of South Africa's Total Magazine circulation decline continued in Quarter 4 by 1% on the previous quarter, and by 13.7% on the prior year. However, this decline is less than Q2's decline of 3.9% on the previous quarter, and by 15.1% on the prior year...

By Danette Breitenbach 8 Nov 2018

Reading delivers the proven best advertising ROI
Reading delivers the proven best advertising ROI

Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium...

By Peter Langschmidt 5 Nov 2018

Standardbank team announced as the country’s most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands.
Local banks shine at inaugural BrandZ Top 30 Awards

Standard Bank was crowned the country's most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands when it launched at the Johannesburg Stock Exchange on Wednesday morning...

By Danette Breitenbach 1 Nov 2018

#SML18: Profiling the social media user in South Africa
#SML18: Profiling the social media user in South Africa

The second part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 a few weeks ago...

By Juanita Pienaar 29 Oct 2018

Will it be a holly jolly Christmas for your brand?
Will it be a holly jolly Christmas for your brand?

Put a jingle in your bell this year by tracking and optimising your Christmas TV advertising...

By Irina Herf 29 Oct 2018

Influence or fraud?
Influence or fraud?

The influencer industry continues to come under scrutiny as frauds and fakes give everybody else a bad name...

By Federico Dedeu 26 Oct 2018

#TopBrands2018: Celebrating iconic brands
#TopBrands2018: Celebrating iconic brands

The 20th Sunday Times Top Brands Awards saw iconic South African brand, Koo, awarded the Consumer Overall Favourite Brand Grand Prix. In the business category, another local brand, Discovery Health, was awarded the Business Overall Favourite Brand Grand Prix...

By Danette Breitenbach 25 Oct 2018

#SML18: How SA brands are approaching social media
#SML18: How SA brands are approaching social media

The first part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 last week...

By Juanita Pienaar 24 Oct 2018

#Newsmaker: "Measure, review, react" - Marilyn Nel
#Newsmaker: "Measure, review, react" - Marilyn Nel

Marilyn Nel joined BMi Research earlier this year as new research manager to lead the B2B market research department, responsible for building client relationships, guiding clients through research projects and overseeing the research process on all projects...

By Jessica Tennant 16 Oct 2018

Overall winner of the 2018 Ask Afrika Orange Index is Woolworths Food. Image supplied.
2018 Ask Afrika Orange Index: Be human

The 17th Annual Orange Index Customer Service Awards saw Woolies Food take the top spot with Burger King and Woolies (Clothing) second and third were respectively...

By Danette Breitenbach 10 Oct 2018

A South African's guide to moving to and making it in Malta: People who need people
A South African's guide to moving to and making it in Malta: People who need people

One of the advantages of living on the other side of the equator to South Africa is that it gives you a different perspective - on everything! From a Maltese standpoint, Marcus Brewster was led to look at a recent report about population density through the other end of the telescope...

By Marcus ‘The Maltese Falcon’ Brewster 5 Oct 2018

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