Agency Scope Insights: Deep, decisive and digital
Agency Scope Insights: Deep, decisive and digital

As the state of post-lockdown business shifts towards more agility and transparency, Agency Scope is responding to the global call for more in-depth data about what it takes for marketers and agencies to add real value...

By Johanna McDowell 1 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa
Boosting brand purpose by solving value-action gaps in Africa

How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

By Adeola Tejumola, Issued by Kantar 25 Mar 2021

Newspapers ABC Q4 2020: Lacklastre quarter for newspapers
Newspapers ABC Q4 2020: Lacklastre quarter for newspapers

A lacklustre quarter that was once again dominated by no submissions, no issues and terminations. The Audit Bureau of Circulation (ABC) Q4, for the period October to December 2020, did not have much to celebrate...

By Danette Breitenbach 11 Feb 2021

Which will cost more - research or no research?
Which will cost more - research or no research?

With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you need is vital for getting it right the first time...

By Johanna McDowell 19 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

By Ailsa Wingfield 11 Jan 2021

#BizTrends2021: Reinvent, redirect, discard and restore
#BizTrends2021: Reinvent, redirect, discard and restore

2020 was the year never to be repeated. Or was it? GetSmarter surveyed the future of work, and the unfortunate refrain that keeps repeating is that in 2021 we can expect more of the same...

By Ann-Mari Höfinger 6 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021
#BizTrends2021: The 'blessings' of Covid continue into 2021

It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect to see these continue...

By Johanna McDowell 6 Jan 2021

#BizTrends2021: Mergers, acquisitions and deaths of agencies
#BizTrends2021: Mergers, acquisitions and deaths of agencies

The Covid-19 pandemic has accelerated a process of mergers in our industry...

By César Vacchiano 6 Jan 2021

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth
Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Scopen completed the 8th edition of Agency Scope in Brazil, a biennial study on trends within the marketer-agency relationships, and the perception and image of agencies...

By Johanna McDowell 31 Dec 2020

Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

By Johanna McDowell 26 Nov 2020

#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)
#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)

During Loeries Creative Week, Jess Weiner, CEO of Talk to Jess in the US talked to the power of inclusivity and of belonging in the work that we do, both in the creative industry and in our work environment...

By Jessica Tennant 18 Nov 2020

Newspapers ABC Q3 2020: Newspapers data submission rate up
Newspapers ABC Q3 2020: Newspapers data submission rate up

As with Q2 of this year, the Audit Bureau of Circulation (ABC) Q3, for the period July to September 2020, saw many publications not submitting circulation data...

By Danette Breitenbach 11 Nov 2020

Magazines ABC Q3 2020: No good news in magazine categories
Magazines ABC Q3 2020: No good news in magazine categories

As with Q2 of 2020, the Audit Bureau of Circulation (ABC) Q3 results do not hold much good news in the magazine category as the effects of the discontinuation of several titles continue to be felt. As with Q2, many titles also did not submit data for this period...

By Danette Breitenbach 11 Nov 2020

Agency Scope Insights: Marketing in an unprecedented time
Agency Scope Insights: Marketing in an unprecedented time

The fourth edition of Agency Scope 2020/21 commences fieldwork in early 2021 and Johanna McDowell, Scopen Partner and director for the UK and South Africa, notes that in this unprecedented time, information that enables agencies to see their positioning in the market through marketers eyes is invaluable...

By Johanna McDowell 29 Oct 2020

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Social media: Measuring the metrics that matter

Leandri Janse Van Vuuren, MD of Social Media 101 writes that for better results in reaching the correct audience, a clear objective and targeted approach is necessary for business success. ...

By Leandri Janse Van Vuuren 30 Sep 2020

New study aimed at assessing damage caused to market by pandemic
New study aimed at assessing damage caused to market by pandemic

Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace...

By Juanita Pienaar 23 Sep 2020

#VMLYRTheEdge: Things to consider when looking to expand to African markets
#VMLYRTheEdge: Things to consider when looking to expand to African markets

Dianna Games, chief executive of Africa @ Work shares some important things to consider when looking to do business in the African market...

By Jessica Tennant 16 Sep 2020

Putting power back in the hands of the consumer
Putting power back in the hands of the consumer

Brand Hubb CEO Rob Anderson tells us why he believes loyalty is priceless and says that having loyal customers creates opportunities for targeted messaging and tailored campaigns resulting in increased ROI...

By Jessica Tennant 10 Sep 2020

Screengrab from the Clicks website.
How conducting solid research could have prevented the Clicks fiasco

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that the repercussions that Clicks is currently undergoing are as a result of not conducting ad-testing, exercising due diligence and at the very least understanding their markets...

By Percy Shangase 7 Sep 2020

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Preparing your brand for the female consumer of 2030

Nicky Brand, senior business consultant at Acceleration writes that the women of 2030 will not be stereotyped and elaborates on research from Wunderman Thompson which identifies five emerging female archetypes for the modern marketer to consider...

By Nicky Brand 4 Sep 2020

WATCH: Investec's Ingrid Booth and Ann Muthuma on the value of content marketing
WATCH: Investec's Ingrid Booth and Ann Muthuma on the value of content marketing

In conversation with Investec's lead digital content producer, Ingrid Booth and head of Marketing, Corporate & Institutional Banking, Ann Muthuma around the value of content marketing and the evolving role of content or media in the marketing function within Investec and the greater industry...

By Jessica Tennant 3 Sep 2020

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Brands need to relook the value of research

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that stronger marketing tactics backed by effective, and relevant research will inform the direction brands ought to take during these uncertain times...

By Percy Shangase 2 Sep 2020

VMLY&R's Live from the Edge, its genesis and revival
VMLY&R's Live from the Edge, its genesis and revival

Jarred Cinman, CEO of VMLY&R South Africa talks through the genesis of VMLY&R's Live from the Edge event series, born from the agency's Digital Edge podcast...

By Jessica Tennant 1 Sep 2020

Siya Metane to speak at VMLY&R SA's Live from The Edge
Siya Metane to speak at VMLY&R SA's Live from The Edge

Rapper-turned-publisher Siya Metane aka Slikour, founder of SlikourOnLife, on the importance of making relevant music locally and globally and using music consumption to gain insights for brands...

By Jessica Tennant 27 Aug 2020

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment
Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

85% of marketers declare that they have reduced their investment in advertising since the start of the crisis caused by Covid-19, mainly in durable consumption goods, government and NGOs...

By Johanna McDowell 27 Aug 2020

Newspapers ABC Q2 2020: Newspapers reflect the 'new normal'
Newspapers ABC Q2 2020: Newspapers reflect the 'new normal'

The second quarter of 2020, the period April to June 2020, has mirrored the chaos caused by Covid-19 on the newspaper industry. As a result, only a third of publications submitted circulation data to the Audit Bureau of Circulation (ABC)...

By Danette Breitenbach 13 Aug 2020

Magazines ABC Q2 2020: Magazines non-submission reflects Covid-19 impact
Magazines ABC Q2 2020: Magazines non-submission reflects Covid-19 impact

The period April to June 2020 of the Audit Bureau of Circulations (ABC) for magazines is characterised by the negative effect of Covid-19 that has seen publishing houses closing and titles discontinued and terminated...

By Danette Breitenbach 13 Aug 2020

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Death of the dinosaurs... in the research world

Mike Broom, CEO at infoQuest (formerly PSA) writes that an unforeseen consequence of the pandemic for the marketing industry has been the welcome slaying of some of the surviving dinosaurs in the research world...

By mike broom 4 Aug 2020

#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 2]
#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 2]

Verusha Maharaj, advertising and marketing lead at Deloitte Consulting unpacks how marketers can retain their existing customer base and embrace the new and also elaborates on how they can start building trust and get consumers to fall in love with their brands during the pandemic...

By Juanita Pienaar 28 Jul 2020

#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 1]
#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 1]

Verusha Maharaj, advertising and marketing lead at Deloitte Consulting unpacks how marketers can retain their existing customer base and embrace the new and also elaborates on how they can start building trust and get consumers to fall in love with their brands during the pandemic...

By Juanita Pienaar 27 Jul 2020

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