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Magazines ABC Q4 2018: Magazine freefall continues
Magazines ABC Q4 2018: Magazine freefall continues

The Audit Bureau of Circulations of South Africa's Total Magazine circulation was disappointing for both the quarter and year as percentage decline for both are higher than the other quarters in 2018...

By Danette Breitenbach 14 Feb 2019

Newspapers ABC Q4 2018: 2018 ends on a low for newspaper industry
Newspapers ABC Q4 2018: 2018 ends on a low for newspaper industry

The Audit Bureau of Circulations of South Africa (ABC) last quarter (quarter 4) for 2018 ended on a disappointing note for the newspaper industry, with total newspaper circulation declining 1.6% on the previous quarter...

By Danette Breitenbach 14 Feb 2019

Gareth Pearson
Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

Equal pay is not a demand - it's a right
Equal pay is not a demand - it's a right

Change for women in the workplace is happening, but more needs to be done...

By Marian Salzman 7 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Screengrab from .
Gillette's 'We Believe' campaign - is it the best a brand can do?

Rachel Thompson, insights director at GfK South Africa comments on the recent Gillette "We Believe" campaign that urges men to be their best and leave behind toxic behaviours like mansplaining, bullying and sexual harassment...

By Rachel Thompson 1 Feb 2019

Rethinking the relevance of big data
Rethinking the relevance of big data

With consumers manipulating the way they come across on social media as well as online channels, marketing campaigns using data to reach them can go awry and mess with your CX strategy...

By Wynand Smit 1 Feb 2019

#BizTrends2019: 9 Africa Trends for 2019
#BizTrends2019: 9 Africa Trends for 2019

Bizcommunity.Africa has curated our business-to-business outlook for Africa for this year...

By Louise Marsland 31 Jan 2019

#BizTrends2019: Convergence, connections and trust
#BizTrends2019: Convergence, connections and trust

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

By Jessica Tennant 31 Jan 2019

Mike Beukes, ECD at Duke Advertising.
#BizTrends2019: These are tumultuous times. These are tremendous times

In psychology, there's a term known as post-traumatic growth. If you haven't already worked it out, it talks to the idea of rising from the ashes. Or, to use a phrase coined by Nassim Taleb, being 'antifragile'. What didn't kill us, made us stronger...

By Mike Beukes 31 Jan 2019

Asking the right questions means that you answer the right question
Asking the right questions means that you answer the right question

I read an article the other day by Tim Williams, whose wisdom I quote at least three times a week, which suggested that agencies should "Stop Filling Orders and Start Solving Problems"...

By Gillian Rightford 29 Jan 2019

#BizTrends2019: 2019, a definitive year in FMCG
#BizTrends2019: 2019, a definitive year in FMCG

IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...

By Marylee Townshend 29 Jan 2019

SA CEOs remain cautiously optimistic
SA CEOs remain cautiously optimistic

While even the most positive SA CEOs are reining in their expectations, local CEO confidence has improved in the short and medium term...

By Danette Breitenbach 25 Jan 2019

AI: Are we playing the waiting game?
AI: Are we playing the waiting game?

90% of South African CEOs believe that AI will significantly change the way they do business in the next five years but what's stopping us now?

By Danette Breitenbach 25 Jan 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 25 Jan 2019

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

Marketing research - Fact or fiction?
Marketing research - Fact or fiction?

It's an important question since many marketing decisions are made on the results of marketing research. Decisions should be made on findings that are valid and reliable, but this knowledge formulation and dissemination is not working well in marketing...

By mike broom 7 Jan 2019

YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

Facebook's 2018 Year in Review
Facebook's 2018 Year in Review

Facebook has released its 2018 Year In Review, highlighting the top ways people around the world connected with their communities on Facebook...

By Sheida Neman 7 Dec 2018

Image credit: lightwise via .
Big banks don't cry - but new research shows maybe they should

Though the finance sector has upped the ante on digital innovation, it's still battling to create authentic emotional connections with consumers...

By James Wilson 3 Dec 2018

Image credit: rawpixel via .
Does influencer marketing offer a financial return on investment?

With the conclusion of both SA Fashion Week and Africa Fashion week, Sinesipho Maninjwa asks if influencer marketing really does offer a financial return on investment...

By Sinesipho Maninjwa 3 Dec 2018

How do you calculate the ROI of influencer marketing? (Infographic)
How do you calculate the ROI of influencer marketing? (Infographic)

Did you know that 86% of marketers are still unsure how compensation of influencers is calculated, and 38% can't tell if a particular campaign drives sales or not?

By Brian Mechem 29 Nov 2018

Image credit: Chase Clark via .
Are you living curiously in a world of constant innovation?

In a world of constant innovation, business leaders need to engage in curious conversations to uncover new ways to live and work and offers insight five benefits of engaging in curious conversations...

By Joy-Marie Lawrence 26 Nov 2018

A South African's guide to moving to and making it in Malta: The Brexodus Effect
A South African's guide to moving to and making it in Malta: The Brexodus Effect

Although newsrooms are reporting at the sharp end of the wedge this month regarding Theresa May's epoch-making battles, other intriguing angles are developing at the story's ever-widening circumference. Amongst them, applications for Maltese citizenship filed by British nationals have almost doubled in number since the 2016 Brexit vote...

By Marcus ‘The Maltese Falcon’ Brewster 23 Nov 2018

#StartJLM: Reinventing healthcare... it's not as technological as you might think
#StartJLM: Reinventing healthcare... it's not as technological as you might think

On the opening day of Start JLM 2018, Saul Singer, co-author of Start-up Nation: The Story of Israel's Economic Miracle provided context into the local startup ecosystem, focusing on healthcare, the associated challenges and what he believes is the solution...

By Jessica Tennant 22 Nov 2018

South Africa's new generation of dads are cool, committed and in charge
South Africa's new generation of dads are cool, committed and in charge

Here are some revealing facts about our country's fathers from GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers...

By Rachel Thompson, Issued by GfK South Africa 16 Nov 2018

Attention spans - the evolution of a goldfish
Attention spans - the evolution of a goldfish

Attention spans are not shrinking, rather they are evolving to be more selective, according to new research...

By Sean Sullivan 15 Nov 2018

The attention economy
The attention economy

Have you ever wondered how your brain prioritises what you pay attention to?...

By John Laurence 13 Nov 2018

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