Research contributor articles in South Africa

Data shows lockdown sucks... literally!

Recent breaking news from Takealot who released figures on its top 10 hottest-selling products since restrictions were lifted on 14 May. Special mention was made of 'unexpected items' like non-alcoholic beer, but the one that caught my eye was the #1 best seller in the first week of freedom... vacuum cleaners...

By Brandon de Kock, Issued by WhyFive Insights 26 May 2020

2020 2.0, the new normal and what's next for brands [Part 2]

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

By Jessica Tennant 21 May 2020

A moment of reckoning for business

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...

By Jordan Rittenberry 21 May 2020

Path to business success: Swift agility and innovation in Covid-19

Bill Gates rightly stated that "success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent." This is no truer than in today's world of business un-usual...

By Kevin Kruger, Issued by BMi Research 20 May 2020

2020 2.0, the new normal and what's next for brands [Part 1]

By Jessica Tennant 13 May 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

The chart below details what the average investment in marketing communications is as a percentage of the client company's turnover...

By Johanna McDowell 30 Apr 2020

IAB report surveys the local digital landscape

Some high-level findings from the IAB SA Digital Landscape Report for 2020, as presented by Ryan Smit, MD at BMIT and head of the Measurement Council for the IAB...

By Jessica Tennant 29 Apr 2020

PwC, IAB release latest Internet Advertising Revenue Report

Some trends revealed through the latest Internet Advertising Revenue Report, conducted by PwC and sponsored by the IAB SA...

By Jessica Tennant 28 Apr 2020

Brand trust and the coronavirus pandemic

In uncertain environments like this, trust in institutions - businesses, organisations, and governments - becomes even more critical. Strong leadership and decisive action are needed to earn that trust and shape our post-crisis future...

By Karena Crerar 24 Apr 2020

[Radio & Podcasts] Smart radio habits

I remember when I first started using a Sonic electric toothbrush. I could barely get the job done in between all the giggles. It tickled my mouth so much I thought I'd have to go back to the manual variety...

By Diane Macpherson 16 Apr 2020

Agency Scope Insights: Media agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its media agencies to watch and follow in South Africa...

By Johanna McDowell 9 Apr 2020

#FairnessFirst: The media industry needs your support

The global pandemic has certainly shifted business as usual, with increased pressure on media organisations to provide a trusted and reputable source of information while having to get creative in cutting costs and selling to advertisers...

By Jessica Tennant 6 Apr 2020

Agency Scope Insights: Creative agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its creative agencies to watch and follow in South Africa...

By Johanna McDowell 2 Apr 2020

Agency Scope Insights: Independent creative agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its independent creative agencies to watch and follow in South Africa...

By Johanna McDowell 26 Mar 2020

Marketing in the Covid-19 age

Those of us in marketing have to be concerned with questions concerning the impact of Covid-19 on our work, our clients and the impact on the industry. Here are some thought starters that focus closer to the marketing world...

By mike broom 19 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...

By Leigh Andrews, Issued by Kantar 12 Mar 2020

South Africa hits Google with searches for 'face masks' and 'hand sanitizer'

If you're heading to the shops to stock up on supplies this weekend, it could be a busy one. According to data from Google, South Africans will be on the hunt for face masks and hand sanitiser...

By Andy Walker 9 Mar 2020

Agency Scope Insights: Marketing and communication budget increases by 78%

The Agency Scope South Africa (2019/20) report finds that marketers invested R204,040,000 into marketing and communication in 2019, working mainly with different specialised agencies...

By Johanna McDowell 5 Mar 2020

Welcoming the iGeneration into the workplace

As the oldest of millennials (those born between 1981 and 1996) are well into adulthood, a new generation of workers is now entering and shaping today's workforce. Born between 1995 and 2009, iGen (or Gen Z) is the first global generation of digital natives...

By Lyndy van den Barselaar 19 Feb 2020

Newspapers ABC Q4 2019: A lacklustre final quarter for newspapers

The decline in newspaper circulation continued in the last quarter of the Audit Bureau of Circulation of South Africa's results for 2019, with Q4 showing a decline of 4.7% on the previous quarter and 9.1% on the prior year...

By Danette Breitenbach 13 Feb 2020

Magazines ABC Q4 2019: A subdued quarter for magazines

The final quarter of the 2019 Audit Bureau of Circulations of South Africa (ABC)'s magazine circulation results was a subdued affair, characterised by further decreases, with only a few publications able to boast good to excellent increases on the quarter and the prior year...

By Danette Breitenbach 13 Feb 2020

Consider your customers in your digital transformation strategy

Most organisations understand the need for digital transformation, with many spending fortunes on investments in digital technologies...

By Brent Haumann 6 Feb 2020

Pockets of CPG growth found amid squeezed consumer spending

Like many business sectors in the country, the South African retail industry is battling the effects of stagnant GDP growth and constrained consumer spending...

By Lauren Hartzenberg 4 Feb 2020

#BizTrends2020: 5 cultural shifts that are influencing marketing

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture, but that comes along once in a unicorn-shadowed blue moon...

By Nkgabiseng Motau 29 Jan 2020

#BizTrends2020: Educating Gen Alpha

In today's society, the youth are ageing at a faster rate than ever before. But are our educational facilitators ready for this, or are they in need of a reboot?

By Nicola Cooper 21 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...

By Christele Chokossa 8 Jan 2020

#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

#BizTrends2020: Trends for the near future

In the knowledge economy, every glimpse of the probable future carries monetary value...

By Marian Salzman 6 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

By Ailsa Wingfield 6 Jan 2020

Why small emerging research firms are cracking giant insights

Global research houses have been failing the industry somewhat when it comes to unearthing gold nuggets that embody the mass-market consumer's perceptions. Thato Tshabalala shares some points of interest he believes will shed more light on this argument...

By Thato Tshabalala 3 Dec 2019

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