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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke

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Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Source: © SA Rugby Mag Siya Kolisi displays the leadership qualities we yearn to see in the people in charge of our nation says Dono White, strategic planning director at VMLY&R South Africa

Why South Africa would vote for Siya Kolisi in 2024 if they could

Dono White 12 Oct 2023

Source: © UnSplash Ronelle Bester, Red Ribbon Communications, gives 4 steps to enhance your B2B content marketing strategy

4 steps to enhance your B2B content marketing strategy

Ronelle Bester 11 Aug 2023

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Kay Cheytanov, 3RC 9 Jan 2023

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Data key to reaching customers during tough economic times

Zuko Mdwaba 8 Nov 2022

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Marketing is the science of data and creativity

Rirhandzu Shingwenyana 13 Sep 2022

Source: © fauxels CMOs want one agency within their ecosystem that is an integrator

Integrators and relationships: what CMOs are looking for from agencies

Cesar Vacchiano 29 Aug 2022

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Right ecosystem needed for marketing revolution

Johanna McDowell 15 Aug 2022

SA's top 5 consumer trends and what they mean for your business

SA's top 5 consumer trends and what they mean for your business

Zuko Mdwaba 28 Jul 2022

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Consumers plan to shop more on social media over next 3 years

Zuko Mdwaba 5 Jul 2022

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Words of the year

Michael Shapiro 7 Dec 2021

Budget trumps brand: How Black Friday has evolved in SA

Lauren Hartzenberg 26 Nov 2021

Kantar study looks at changing media consumption

Kantar study looks at changing media consumption

Jessica Tennant 22 Nov 2021

The future of...Sustainability - the F words

The future of...Sustainability - the F words

Ryan McFadyen 3 Nov 2021

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