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Ryan McFadyen

Co-Founder and Head of Strategy at HaveYouHeard
Location:South Africa

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Co-Founder and Head of Strategy at HaveYouHeard
The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using influencers to create awareness for a new product launch...

By Ryan McFadyen, Issued by HaveYouHeard 27 Jan 2020

Fledgling - still the best word to describe influencer marketing

The best word to describe the state of influencer marketing in South Africa is 'fledgling'.

By Ryan McFadyen 27 Sep 2019

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