Related
PayJustNow's CGI ads set new BNPL benchmark
26 Nov 2024
Key campaign insight + medium-first execution = Cannes Lion Grand Prix
Mateen Suliman 12 Nov 2024
In response, TikTok continues emphasising its commitment to investing in mental health initiatives to support its communities.
Earlier this month, TikTok announced a partnership with the World Health Organisation (WHO) to create reliable content and combat misinformation through the Fides network, a diverse community of trusted healthcare professionals and content creators.
Important conversations related to #MentalHealth, #MentalHealthMatters, #SelfCare and #MentalHealthAwareness has garnered almost 50 million posts on TikTok globally.
Additionally, the TikTok community plays an important role as well; fostering awareness by sharing authentic stories and encouraging each other to prioritise mental well-being.
Here are 9 in-app solutions designed to protect your mental well-being on TikTok:
With a simple search, TikTok has a support page to assist users who may be feeling isolated. This in-app feature recognises searches related to suicide and mental health, offering reassurance by reminding users that they "are not alone."
Additionally, it provides contact information for self-help hotlines relevant to each user's region, encouraging them to seek support.
TikTok has an age limit of 13+ and content is restricted for users below the age of 18, setting boundaries and restrictions to content exposure for younger users.
TikTok offers tools to promote mindful digital habits through its daily screen time limits and weekly screen time updates.
Users can set a daily cap on their app usage to maintain a healthy balance between online and offline activities, while the weekly reports provide insights into overall screen time, helping users track and reflect on their digital habits.
Push notifications and inbox updates can be enabled to stay informed about app usage.
Understanding your app usage can help you make informed decisions about your digital habits. TikTok’s Screen Time Dashboard provides a detailed breakdown of when and how you use the app.
This transparency encourages intentional engagement, helping users monitor their online activity and ensuring it doesn’t negatively impact their mental well-being.
Spending uninterrupted time on any platform can lead to digital fatigue. TikTok’s Screen Time Breaks feature prompts you to take breaks after a set period of continuous use.
These gentle nudges can help refresh your mind and reduce the mental strain that prolonged screen time can cause.
For younger users aged 13-17, TikTok offers an additional layer of protection through screen time management. If these users spend over 100 minutes on the app in one day, they will receive a reminder to set a daily screen time limit.
This proactive feature encourages responsible app usage and aims to foster healthier digital habits among teens, a demographic particularly vulnerable to mental health challenges. Visit the TikTok Teen Safety Centre and Guardians Guide for more information.
TikTok’s Family Pairing feature allows parents to connect their accounts with their teens'. This gives guardians the ability to monitor screen time, adjust privacy settings, and manage app safety features, ensuring a balanced digital experience for younger users.
TikTok’s Safety Centre offers valuable Well-Being Guides, providing users with practical tips on how to manage their app usage and support someone who might be facing mental health challenges.
These resources are available year-round, offering insights that promote a healthier relationship with digital media.
To help users maintain healthier sleep habits, TikTok offers a sleep reminder feature. This allows users to set a specific time for the app to mute notifications, reducing night-time distractions and promoting better rest.
When you have sleep reminders turned on, TikTok mutes push notifications after your sleep time begins to reduce distractions. Keep in mind, that TikTok automatically mutes push notifications for users between the ages of 13 and 17.
By encouraging users to adopt healthier habits and offering resources that promote well-being, TikTok is helping to create a safer digital space where mental health is prioritised.
As we mark Mental Health Awareness Day, TikTok encourages everyone to use its tools to manage screen time, reflect on well-being, and support others in their mental health journey.