The objective of the IAB SA/PwC Online AdSpend Report is to effectively quantify the size of internet (online and mobile) revenues in South Africa based on actual figures...
Liesl Sadie, Issued by IAB South Africa 1 day ago
Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum...
Colleen Rose 22 Feb 2021
Times have changed, and so has what consumers want and expect of brands. When we think about shopping now, our concerns lie a little deeper than whether the item is in stock or not. Now shoppers are thinking about how to get hold of said product while staying safe and avoiding crowded spaces...
Advertising monitoring and insights business, Adcheck, celebrates its 50th birthday this year...
Issued by AdCheck 18 Feb 2021
Customers are sick and tired of hanging onto their smart TV remotes to hit the 'skip ad' button and miffed at having digital adverts stuffed down their throats dozens of times during each Facebook or YouTube session...
Agency-advertiser agreements may at first sight seem one of the least interesting parts of marketing. But in the ever-complex media and marketing industry, it is essential to understand the complexities of fees, ad-fraud and rebates...
Stewart Morrison 11 Feb 2021
There is a great potential for programmatic advertising in Africa, especially since the continent is seeing a growth in smartphone penetration...
Musa Kalenga & Samuel Segun 11 Feb 2021
Data analytics in marketing is proving to be the competitive edge for organisations looking to make informed decisions and optimise their budgets...
Issued by Jellyfish South Africa 3 Feb 2021
Don't fret if you haven't yet submitted your entries - there's still time! And, there's a whole lot more to look forward to too...
Issued by IAB South Africa 1 Feb 2021
According to the 2020 National Income Dynamics Study - Coronavirus Rapid Mobile Survey, three million South Africans lost their jobs as a consequence of the Covid-19 pandemic and subsequent lockdowns last year...
Covid-19 was a catalyst for change - or closure for publishers - as newsrooms around the globe were forced to accelerate digital transformation. Daily Maverick, however, placed their trust in the newspaper market ...
Whether your company is in need of a digital marketing strategy to guide, support, inform and help your teams achieve your goals and objectives, UpBeet Digital has the solution for your brand and your business...
Issued by UpBeet Digital 8 Jan 2021
Rapidly changing consumer behavior in 2020 has left many antiquated business models high and dry. The worst part? It could have been avoided if all business owners harnessed the power of e-commerce and digital experience pre-Covid...
Craig Lebrau, Issued by Lebrau Press 29 Dec 2020
It is undeniable that the ongoing global pandemic has affected the advertising industry. It has upended the industry's current and future advertising campaign plans and prompted creatives to re-evaluate their strategies to better suit the changing landscape...
Sibusiso Sitole 29 Dec 2020
Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...
Brett Morris 29 Dec 2020
Some of the trends that we see garnering attention and resources in 2021 have been gaining increasing share of attention for a while. These are big-ticket items, culture and DNA change projects that take years to get right, only for them to arrive in time for their next evolution...
Styli Charalambous 28 Dec 2020
Digital signage has become a fantastic form of communication and advertising, particularly during the pandemic as businesses struggle to stand out in a sea of sameness...
With 2020 drawing to a close, it brings the end to one of the most tumultuous and unpredictable years in recent history. People's personal and professional lives have been turned upside down, and the global economic outlook has never looked so uncertain...
Issued by Monetary Library 18 Dec 2020
Anzu.io, the world's leading in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform...
Issued by 365 Digital 18 Dec 2020
It's ironic that a global pandemic with physical distancing as key to beating the coronavirus can bring humanity closer together....
Shaun Rosen 4 Dec 2020
The IAB SA recently hosted its 22nd insight webinar on Zoom, featuring IAB SA members Jarred Cinman, Ann-Mari Höfinger, Noah Makholwa, Karyn Strybos and Melissa Kariuki...
Jessica Tennant 2 Dec 2020
The Competition Commissioner during the Commission's Annual Conference (in November 2020), noted that the Commission will take a "decisive and proactive stance to ensure the balance of economic forces favour a shift to facilitating entry and a more competitive digital economy"...
Burton Phillips 1 Dec 2020
JDE Peet's announced the acceleration of its digital advertising and marketing programmes through the appointment of Havas as its global media agency outside North America...
Issued by Havas Johannesburg 30 Nov 2020
Black Friday is notorious for crowding the digital airwaves with colourful, loud and repetitive adverts, determined to make an impact with consumers...
Christian Facey 27 Nov 2020
Jarred Cinman, CEO of VMLY&R South Africa and ACA Board member, talks us through three things he believes the pandemic has changed...
Jarred Cinman 25 Nov 2020
As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...
Jessica Tennant 24 Nov 2020
Many consumers feel brands don't know them well enough to serve them in a way that makes them feel special. But when those brands know too much, can you trust them?
Haydn Townsend 2 Nov 2020
This week, Bronwyn Williams goes back in time to read Tim Berners-Lee's Weaving the Web: The Past Present and Future of the World Wide Web by its Inventor...
Bronwyn Williams 30 Oct 2020
Earlier this year, Tractor Outdoor - one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners - launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic...
Issued by Tractor Outdoor 29 Oct 2020
This article from Brainstorm magazine is reproduced with the permission of ITWeb...
Andre van Niekerk, Issued by Vicinity Media 28 Oct 2020
Canadian businessman and Shark Tank investor Kevin O'Leary said the main reason businesses fail is because the cost of acquiring a customer is higher than the lifetime value of that customer...
Issued by MyBroadband 27 Oct 2020
Toyota: new ad is playful but still does some heavy marketing; They stay true to reality without encouraging clients to behave in unsafe way...
Brendan Seery 21 Oct 2020
Creative director, David Edworthy, shares 10 rules for writing great copy...
David Edworthy 20 Oct 2020
The Interactive Advertising Bureau (IAB) South Africa has announced the appointment of Haydn Townsend, managing director of Accenture Interactive, as its new chairperson...
Issued by IAB South Africa 15 Oct 2020
The IAB South Africa has announced the appointment of the Digital Content Marketing Committee, led by Sarah Browning-de Villiers, Chief Content Officer at Machine_ (Publicis Groupe)...
Issued by IAB South Africa 7 Oct 2020
The IAB SA discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital in its next webinar that was held on Thursday, 8 October...
Juanita Pienaar 5 Oct 2020
Following the promotion of Cayleigh Zambonini to digital integration manager, Lisa Snyman to digital project manager and Liesl Silverman to digital copywriter, as well as the appointment of Brenda Ulay as community manager and content creator, Boomtown has enhanced its digital service offering to ensure a 'digital first' mindset across the business and for its clients...
Issued by Boomtown 1 Oct 2020
Incredible capability claims made by many AdTech platforms seem too good to be true. Sadly, most are, says Vicinity Media Co-Founder and CEO Daryl van Arkel...
Issued by Vicinity Media 1 Oct 2020
Simply put, there are realities around the return to travel that we will need to attend to. And to approach the new normal, founder and managing editor of Luxury Travel Editors, Dean McCoubreyo has proposed 'The new five Ps of travel marketing for premium brands.'
Brand Hubb CEO Rob Anderson tells us why he believes loyalty is priceless and says that having loyal customers creates opportunities for targeted messaging and tailored campaigns resulting in increased ROI...
Jessica Tennant 10 Sep 2020
Early investors in startups with exposure to the Fourth Industrial Revolution (4IR) are benefiting from significant revenue growth despite the physical constraints...
When it comes to location based mobile advertising, Vicinity Media's innovations are unmatched. Our Distance Window (DW) messaging is a prime example of our pioneering work, and we're excited to share test drive figures that back up our confidence...
Issued by Vicinity Media 3 Sep 2020
Jarred Cinman, CEO of VMLY&R South Africa talks through the genesis of VMLY&R's Live from the Edge event series, born from the agency's Digital Edge podcast...
Jessica Tennant 1 Sep 2020
Accountants are reinventing themselves. The Covid-19 pandemic has accelerated this process of renewal, convincing even the most traditional-style accountants that the time to adapt is now
The penultimate in our ACA series features three senior IAB SA executive board members, Claire Cobbledick, GM Gumtree South Africa and vice-chair IAB SA; Avani Singh, founder and co-director Alt Advisory and IAB SA Regulation Council chair; and Fahmeeda Cassim-Surtee, CEO of DStv Media Sales, discussing the increasing value of digital advertising and marketing, privacy, PoPIA and FPB legislation, connected TV and the future of digital audiences and content, hosted by Rutendo Nyamuda.
The penultimate in our ACA series features three senior IAB SA executive board members, Claire Cobbledick, GM Gumtree South Africa and vice-chair IAB SA; Avani Singh, founder and co-director Alt Advisory and IAB SA Regulation Council chair; and Fahmeeda Cassim-Surtee, CEO of DStv Media Sales, discussing the increasing value of digital advertising and marketing, privacy, PoPIA and FPB legislation, connected TV and the future of digital audiences and content, hosted by Rutendo Nyamuda.
Watch as senior IAB SA executive board members Claire Cobbledick, Avani Singh and Fahmeeda Cassim-Surtee have a female powerhouse discussion focused on pivoting to digital: audiences, privacy and access...
Coverage of Angelina Eng, VP of Measurement and Attribution at IAB Tech Lab's presentation on the subject of ad experience and measurement...
Juanita Pienaar 24 Aug 2020
MyBroadband launched a record number of new advertising campaigns in recent months as South African companies look for value for money and the best return on investment...
Issued by MyBroadband 21 Aug 2020
The IAB South Africa is delighted to announce the appointment of the Future of Measurement Committee, led by Imraan Rajab, IAB SA Measurement Council member and COO of Mediacom South Africa...
Issued by IAB South Africa 19 Aug 2020