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Understanding a digital marketing audit, step-by-step: part 3
Understanding a digital marketing audit, step-by-step: part 3Article

Many brands, digital or otherwise believe that digital marketing audits only comprise of a few key verticals, this is not the case, while these are included - they're not exclusively the focus of the audit...

Issued by UpBeet Digital 16 hours ago

Dan Herman appointed as chief digital officer at Joe Public United
Dan Herman appointed as chief digital officer at Joe Public UnitedArticle

Digital expert Dan Herman has been appointed as chief digital officer at Joe Public United. Dan has deep digital experience spanning a multitude of both corporate and consumer brands...

Issued by Joe Public United 1 day ago

Machine_ sees 3 top talents selected to judge at the 2021 Bookmarks Awards
Machine_ sees 3 top talents selected to judge at the 2021 Bookmarks AwardsArticle

Machine_ is thrilled to see three of our top talents selected to judge at this year's IAB SA Bookmark Awards...

Issued by Machine_ 23 Apr 2021

#IABInsightSeries: Use of data in digital marketing
#IABInsightSeries: Use of data in digital marketingArticle

The IAB SA is hosting its 25th insight event on Zoom this week Thursday, 22 April, featuring speakers Jade Arenstein, Oliver von Wersch and Aisha Mohamed...

20 Apr 2021

EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa
EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South AfricaArticle

Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...

Evan-Lee Courie 20 Apr 2021

#BehindtheBrandManager: Sandra Fraga, chief sales and marketing officer at Syspro
#BehindtheBrandManager: Sandra Fraga, chief sales and marketing officer at SysproArticle

Sandra Fraga, chief sales and marketing officer at Syspro, unpacks the journey behind the software development company's rebrand...

Evan-Lee Courie 19 Apr 2021

How to get your Facebook advertising account ready for sweeping changes in iOS14.5
How to get your Facebook advertising account ready for sweeping changes in iOS14.5Article

For most brands and marketers, keeping ahead of an ever-evolving digital privacy landscape is a major challenge. Not only are governments and regulators constantly amending data protection laws, but digital platform companies also often change their rules...

Mario de Lima 13 Apr 2021

13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panels
13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panelsArticle

In the run up to the 13th annual Bookmarks Awards, the IAB SA has announced the 2021 jury panels and their respective chairs...

Issued by IAB South Africa 13 Apr 2021

#BehindtheBrandManager: Terri Verhoeven of Big Concerts on navigating the new events, entertainment space
#BehindtheBrandManager: Terri Verhoeven of Big Concerts on navigating the new events, entertainment spaceArticle

This month, we uncover the heroes behind the brands that millions of South Africans take into their homes and hearts every day. We find out more from Terri Verhoeven, senior operations manager at Big Concerts...

Ruth Cooper 1 Apr 2021

Incubeta acquires e-commerce agency Groundswell
Incubeta acquires e-commerce agency GroundswellArticle

Incubeta announced it has acquired e-commerce experts Groundswell. The acquisition of the Belfast-based company will expand Incubeta's reach to e-commerce clients worldwide...

Issued by Incubeta 19 Mar 2021

Entries for the 13th Annual Bookmark Awards are open
Entries for the 13th Annual Bookmark Awards are openArticle

The 2021 IAB SA Bookmark Awards are open for entries. The online entry platform is live and accessible here, offering an easy and simplified way to enter...

Issued by IAB South Africa 16 Mar 2021

Blockchain solves waste and fraud in digital advertising
Blockchain solves waste and fraud in digital advertisingArticle

We doubt the effectiveness of our marketing. We doubt where we spend our budgets. We doubt the reports we get back. We doubt the numbers...

Nikao Yang 9 Mar 2021

IAB SA Research Council empowers the industry with data-driven insights
IAB SA Research Council empowers the industry with data-driven insightsArticle

The objective of the IAB SA/PwC Online AdSpend Report is to effectively quantify the size of internet (online and mobile) revenues in South Africa based on actual figures...

Liesl Sadie, Issued by IAB South Africa 5 Mar 2021

Marketing in a world without third-party cookies
Marketing in a world without third-party cookiesArticle

Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum...

Colleen Rose 22 Feb 2021

Exploring digital signage in a post-Covid world
Exploring digital signage in a post-Covid worldArticle

Times have changed, and so has what consumers want and expect of brands. When we think about shopping now, our concerns lie a little deeper than whether the item is in stock or not. Now shoppers are thinking about how to get hold of said product while staying safe and avoiding crowded spaces...

18 Feb 2021

Adcheck: 50 and flourishing
Adcheck: 50 and flourishingArticle

Advertising monitoring and insights business, Adcheck, celebrates its 50th birthday this year...

Issued by AdCheck 18 Feb 2021

Don't force customers to watch ads!
Don't force customers to watch ads!Article

Customers are sick and tired of hanging onto their smart TV remotes to hit the 'skip ad' button and miffed at having digital adverts stuffed down their throats dozens of times during each Facebook or YouTube session...

12 Feb 2021

Getting the best out of your marketing agency contracts
Getting the best out of your marketing agency contractsArticle

Agency-advertiser agreements may at first sight seem one of the least interesting parts of marketing. But in the ever-complex media and marketing industry, it is essential to understand the complexities of fees, ad-fraud and rebates...

Stewart Morrison 11 Feb 2021

Programmatic advertising in Africa - a friend or foe?
Programmatic advertising in Africa - a friend or foe?Article

There is a great potential for programmatic advertising in Africa, especially since the continent is seeing a growth in smartphone penetration...

Musa Kalenga & Samuel Segun 11 Feb 2021

4 reasons to invest in analytics in 2021
4 reasons to invest in analytics in 2021Article

Data analytics in marketing is proving to be the competitive edge for organisations looking to make informed decisions and optimise their budgets...

Issued by Jellyfish South Africa 3 Feb 2021

Announcing new dates for the 13th annual Bookmarks 2021
Announcing new dates for the 13th annual Bookmarks 2021Article

Don't fret if you haven't yet submitted your entries - there's still time! And, there's a whole lot more to look forward to too...

Issued by IAB South Africa 1 Feb 2021

Technology can help you grow your business
Technology can help you grow your businessArticle

According to the 2020 National Income Dynamics Study - Coronavirus Rapid Mobile Survey, three million South Africans lost their jobs as a consequence of the Covid-19 pandemic and subsequent lockdowns last year...

26 Jan 2021

Daily Maverick shines in 2020
Daily Maverick shines in 2020Article

Covid-19 was a catalyst for change - or closure for publishers - as newsrooms around the globe were forced to accelerate digital transformation. Daily Maverick, however, placed their trust in the newspaper market ...

13 Jan 2021

UpBeet Digital - The new digital agency with deep industry roots and delicious fruit
UpBeet Digital - The new digital agency with deep industry roots and delicious fruitArticle

Whether your company is in need of a digital marketing strategy to guide, support, inform and help your teams achieve your goals and objectives, UpBeet Digital has the solution for your brand and your business...

Issued by UpBeet Digital 8 Jan 2021

Embraced e-commerce power yet? How every brand can excel beyond the pandemic
Embraced e-commerce power yet? How every brand can excel beyond the pandemicArticle

Rapidly changing consumer behavior in 2020 has left many antiquated business models high and dry. The worst part? It could have been avoided if all business owners harnessed the power of e-commerce and digital experience pre-Covid...

Craig Lebrau, Issued by Lebrau Press 29 Dec 2020

#BizTrends2021: Advertising and Covid-19
#BizTrends2021: Advertising and Covid-19Article

It is undeniable that the ongoing global pandemic has affected the advertising industry. It has upended the industry's current and future advertising campaign plans and prompted creatives to re-evaluate their strategies to better suit the changing landscape...

Sibusiso Sitole 29 Dec 2020

#BizTrends2021: Creativity and technology, the best of both in 2021
#BizTrends2021: Creativity and technology, the best of both in 2021Article

Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...

Brett Morris 29 Dec 2020

#BizTrends2021: Media trends; the picture is not pretty, and it will get worse
#BizTrends2021: Media trends; the picture is not pretty, and it will get worseArticle

Some of the trends that we see garnering attention and resources in 2021 have been gaining increasing share of attention for a while. These are big-ticket items, culture and DNA change projects that take years to get right, only for them to arrive in time for their next evolution...

Styli Charalambous 28 Dec 2020

What to consider before investing in digital signage
What to consider before investing in digital signageArticle

Digital signage has become a fantastic form of communication and advertising, particularly during the pandemic as businesses struggle to stand out in a sea of sameness...

21 Dec 2020

How to keep up with digital marketing trends in 2021
How to keep up with digital marketing trends in 2021Article

With 2020 drawing to a close, it brings the end to one of the most tumultuous and unpredictable years in recent history. People's personal and professional lives have been turned upside down, and the global economic outlook has never looked so uncertain...

Issued by Monetary Library 18 Dec 2020

Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide
Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwideArticle

Anzu.io, the world's leading in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform...

Issued by 365 Digital 18 Dec 2020

Accuracy and scale in location-based advertising
Accuracy and scale in location-based advertisingArticle

It's ironic that a global pandemic with physical distancing as key to beating the coronavirus can bring humanity closer together....

Shaun Rosen 4 Dec 2020

#IABInsightSeries: IAB SA 2021 predictions
#IABInsightSeries: IAB SA 2021 predictionsArticle

The IAB SA recently hosted its 22nd insight webinar on Zoom, featuring IAB SA members Jarred Cinman, Ann-Mari Höfinger, Noah Makholwa, Karyn Strybos and Melissa Kariuki...

Jessica Tennant 2 Dec 2020

Digital company acquisitions to face closer scrutiny by competition authorities
Digital company acquisitions to face closer scrutiny by competition authoritiesArticle

The Competition Commissioner during the Commission's Annual Conference (in November 2020), noted that the Commission will take a "decisive and proactive stance to ensure the balance of economic forces favour a shift to facilitating entry and a more competitive digital economy"...

Burton Phillips 1 Dec 2020

JDE Peet's appoints Havas Media Group as global media partner
JDE Peet's appoints Havas Media Group as global media partnerArticle

JDE Peet's announced the acceleration of its digital advertising and marketing programmes through the appointment of Havas as its global media agency outside North America...

Issued by Havas Johannesburg 30 Nov 2020

Cut through the noise with audio advertising
Cut through the noise with audio advertisingArticle

Black Friday is notorious for crowding the digital airwaves with colourful, loud and repetitive adverts, determined to make an impact with consumers...

Christian Facey 27 Nov 2020

#IABInsightSeries: The morning after
#IABInsightSeries: The morning afterArticle

Jarred Cinman, CEO of VMLY&R South Africa and ACA Board member, talks us through three things he believes the pandemic has changed...

Jarred Cinman 25 Nov 2020

#EvolutionofWork: "I hope to see genuine inclusion in the digital advertising industry," Boomtown's Brenda Ulay
#EvolutionofWork: "I hope to see genuine inclusion in the digital advertising industry," Boomtown's Brenda UlayArticle

As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...

Jessica Tennant 24 Nov 2020

Do brands know too little or too much about their consumers?
Do brands know too little or too much about their consumers?Article

Many consumers feel brands don't know them well enough to serve them in a way that makes them feel special. But when those brands know too much, can you trust them?

Haydn Townsend 2 Nov 2020

#PulpNonFiction: Internet or Splinternet - it's up to us to decide
#PulpNonFiction: Internet or Splinternet - it's up to us to decideArticle

This week, Bronwyn Williams goes back in time to read Tim Berners-Lee's Weaving the Web: The Past Present and Future of the World Wide Web by its Inventor...

Bronwyn Williams 30 Oct 2020

Beauty is in the eye of the beholder: OOH media drives online sales for local SME
Beauty is in the eye of the beholder: OOH media drives online sales for local SMEArticle

Earlier this year, Tractor Outdoor - one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners - launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic...

Issued by Tractor Outdoor 29 Oct 2020

Location, location, location
Location, location, locationArticle

This article from Brainstorm magazine is reproduced with the permission of ITWeb...

Andre van Niekerk, Issued by Vicinity Media 28 Oct 2020

The main reason businesses fail
The main reason businesses failArticle

Canadian businessman and Shark Tank investor Kevin O'Leary said the main reason businesses fail is because the cost of acquiring a customer is higher than the lifetime value of that customer...

Issued by MyBroadband 27 Oct 2020

#OrchidsandOnions: It keeps going right...
#OrchidsandOnions: It keeps going right...Article

Toyota: new ad is playful but still does some heavy marketing; They stay true to reality without encouraging clients to behave in unsafe way...

Brendan Seery 21 Oct 2020

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The art of copy: 10 tips for writing great copyArticle

Creative director, David Edworthy, shares 10 rules for writing great copy...

David Edworthy 20 Oct 2020

IAB SA chair announced
IAB SA chair announcedArticle

The Interactive Advertising Bureau (IAB) South Africa has announced the appointment of Haydn Townsend, managing director of Accenture Interactive, as its new chairperson...

Issued by IAB South Africa 15 Oct 2020

IAB South Africa Digital Content Marketing Committee announcement
IAB South Africa Digital Content Marketing Committee announcementArticle

The IAB South Africa has announced the appointment of the Digital Content Marketing Committee, led by Sarah Browning-de Villiers, Chief Content Officer at Machine_ (Publicis Groupe)...

Issued by IAB South Africa 7 Oct 2020

Tshegofatso Phetlhe, art director at M&C Saatchi; Ann Nurock, senior partner: Relationship Audits and Management; Hellen Ndebele of Everlytic, Thalissa Pillay, NetFlorist marketing manager; Riaan Wolmarans, head of digital: media at Arena Holdings and Timothy Spira, global head of digital content at Investec.
#IABInsightSeries: Marketing partnerships in the digital economyArticle

The IAB SA discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital in its next webinar that was held on Thursday, 8 October...

Juanita Pienaar 5 Oct 2020

Boomtown enhances its digital service offering
Boomtown enhances its digital service offeringArticle

Following the promotion of Cayleigh Zambonini to digital integration manager, Lisa Snyman to digital project manager and Liesl Silverman to digital copywriter, as well as the appointment of Brenda Ulay as community manager and content creator, Boomtown has enhanced its digital service offering to ensure a 'digital first' mindset across the business and for its clients...

Issued by Boomtown 1 Oct 2020

Don't take AdTech claims at face value
Don't take AdTech claims at face valueArticle

Incredible capability claims made by many AdTech platforms seem too good to be true. Sadly, most are, says Vicinity Media Co-Founder and CEO Daryl van Arkel...

Issued by Vicinity Media 1 Oct 2020

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