Many brands, digital or otherwise believe that digital marketing audits only comprise of a few key verticals, this is not the case, while these are included - they're not exclusively the focus of the audit...
Issued by UpBeet Digital 16 hours ago
Digital expert Dan Herman has been appointed as chief digital officer at Joe Public United. Dan has deep digital experience spanning a multitude of both corporate and consumer brands...
Issued by Joe Public United 1 day ago
Machine_ is thrilled to see three of our top talents selected to judge at this year's IAB SA Bookmark Awards...
Issued by Machine_ 23 Apr 2021
The IAB SA is hosting its 25th insight event on Zoom this week Thursday, 22 April, featuring speakers Jade Arenstein, Oliver von Wersch and Aisha Mohamed...
Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...
Evan-Lee Courie 20 Apr 2021
Sandra Fraga, chief sales and marketing officer at Syspro, unpacks the journey behind the software development company's rebrand...
Evan-Lee Courie 19 Apr 2021
For most brands and marketers, keeping ahead of an ever-evolving digital privacy landscape is a major challenge. Not only are governments and regulators constantly amending data protection laws, but digital platform companies also often change their rules...
Mario de Lima 13 Apr 2021
In the run up to the 13th annual Bookmarks Awards, the IAB SA has announced the 2021 jury panels and their respective chairs...
Issued by IAB South Africa 13 Apr 2021
This month, we uncover the heroes behind the brands that millions of South Africans take into their homes and hearts every day. We find out more from Terri Verhoeven, senior operations manager at Big Concerts...
Ruth Cooper 1 Apr 2021
Incubeta announced it has acquired e-commerce experts Groundswell. The acquisition of the Belfast-based company will expand Incubeta's reach to e-commerce clients worldwide...
Issued by Incubeta 19 Mar 2021
The 2021 IAB SA Bookmark Awards are open for entries. The online entry platform is live and accessible here, offering an easy and simplified way to enter...
Issued by IAB South Africa 16 Mar 2021
We doubt the effectiveness of our marketing. We doubt where we spend our budgets. We doubt the reports we get back. We doubt the numbers...
Nikao Yang 9 Mar 2021
The objective of the IAB SA/PwC Online AdSpend Report is to effectively quantify the size of internet (online and mobile) revenues in South Africa based on actual figures...
Liesl Sadie, Issued by IAB South Africa 5 Mar 2021
Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum...
Colleen Rose 22 Feb 2021
Times have changed, and so has what consumers want and expect of brands. When we think about shopping now, our concerns lie a little deeper than whether the item is in stock or not. Now shoppers are thinking about how to get hold of said product while staying safe and avoiding crowded spaces...
Advertising monitoring and insights business, Adcheck, celebrates its 50th birthday this year...
Issued by AdCheck 18 Feb 2021
Customers are sick and tired of hanging onto their smart TV remotes to hit the 'skip ad' button and miffed at having digital adverts stuffed down their throats dozens of times during each Facebook or YouTube session...
Agency-advertiser agreements may at first sight seem one of the least interesting parts of marketing. But in the ever-complex media and marketing industry, it is essential to understand the complexities of fees, ad-fraud and rebates...
Stewart Morrison 11 Feb 2021
There is a great potential for programmatic advertising in Africa, especially since the continent is seeing a growth in smartphone penetration...
Musa Kalenga & Samuel Segun 11 Feb 2021
Data analytics in marketing is proving to be the competitive edge for organisations looking to make informed decisions and optimise their budgets...
Issued by Jellyfish South Africa 3 Feb 2021
Don't fret if you haven't yet submitted your entries - there's still time! And, there's a whole lot more to look forward to too...
Issued by IAB South Africa 1 Feb 2021
According to the 2020 National Income Dynamics Study - Coronavirus Rapid Mobile Survey, three million South Africans lost their jobs as a consequence of the Covid-19 pandemic and subsequent lockdowns last year...
Covid-19 was a catalyst for change - or closure for publishers - as newsrooms around the globe were forced to accelerate digital transformation. Daily Maverick, however, placed their trust in the newspaper market ...
Whether your company is in need of a digital marketing strategy to guide, support, inform and help your teams achieve your goals and objectives, UpBeet Digital has the solution for your brand and your business...
Issued by UpBeet Digital 8 Jan 2021
Rapidly changing consumer behavior in 2020 has left many antiquated business models high and dry. The worst part? It could have been avoided if all business owners harnessed the power of e-commerce and digital experience pre-Covid...
Craig Lebrau, Issued by Lebrau Press 29 Dec 2020
It is undeniable that the ongoing global pandemic has affected the advertising industry. It has upended the industry's current and future advertising campaign plans and prompted creatives to re-evaluate their strategies to better suit the changing landscape...
Sibusiso Sitole 29 Dec 2020
Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...
Brett Morris 29 Dec 2020
Some of the trends that we see garnering attention and resources in 2021 have been gaining increasing share of attention for a while. These are big-ticket items, culture and DNA change projects that take years to get right, only for them to arrive in time for their next evolution...
Styli Charalambous 28 Dec 2020
Digital signage has become a fantastic form of communication and advertising, particularly during the pandemic as businesses struggle to stand out in a sea of sameness...
With 2020 drawing to a close, it brings the end to one of the most tumultuous and unpredictable years in recent history. People's personal and professional lives have been turned upside down, and the global economic outlook has never looked so uncertain...
Issued by Monetary Library 18 Dec 2020
Anzu.io, the world's leading in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform...
Issued by 365 Digital 18 Dec 2020
It's ironic that a global pandemic with physical distancing as key to beating the coronavirus can bring humanity closer together....
Shaun Rosen 4 Dec 2020
The IAB SA recently hosted its 22nd insight webinar on Zoom, featuring IAB SA members Jarred Cinman, Ann-Mari Höfinger, Noah Makholwa, Karyn Strybos and Melissa Kariuki...
Jessica Tennant 2 Dec 2020
The Competition Commissioner during the Commission's Annual Conference (in November 2020), noted that the Commission will take a "decisive and proactive stance to ensure the balance of economic forces favour a shift to facilitating entry and a more competitive digital economy"...
Burton Phillips 1 Dec 2020
JDE Peet's announced the acceleration of its digital advertising and marketing programmes through the appointment of Havas as its global media agency outside North America...
Issued by Havas Johannesburg 30 Nov 2020
Black Friday is notorious for crowding the digital airwaves with colourful, loud and repetitive adverts, determined to make an impact with consumers...
Christian Facey 27 Nov 2020
Jarred Cinman, CEO of VMLY&R South Africa and ACA Board member, talks us through three things he believes the pandemic has changed...
Jarred Cinman 25 Nov 2020
As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...
Jessica Tennant 24 Nov 2020
Many consumers feel brands don't know them well enough to serve them in a way that makes them feel special. But when those brands know too much, can you trust them?
Haydn Townsend 2 Nov 2020
This week, Bronwyn Williams goes back in time to read Tim Berners-Lee's Weaving the Web: The Past Present and Future of the World Wide Web by its Inventor...
Bronwyn Williams 30 Oct 2020
Earlier this year, Tractor Outdoor - one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners - launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic...
Issued by Tractor Outdoor 29 Oct 2020
This article from Brainstorm magazine is reproduced with the permission of ITWeb...
Andre van Niekerk, Issued by Vicinity Media 28 Oct 2020
Canadian businessman and Shark Tank investor Kevin O'Leary said the main reason businesses fail is because the cost of acquiring a customer is higher than the lifetime value of that customer...
Issued by MyBroadband 27 Oct 2020
Toyota: new ad is playful but still does some heavy marketing; They stay true to reality without encouraging clients to behave in unsafe way...
Brendan Seery 21 Oct 2020
Creative director, David Edworthy, shares 10 rules for writing great copy...
David Edworthy 20 Oct 2020
The Interactive Advertising Bureau (IAB) South Africa has announced the appointment of Haydn Townsend, managing director of Accenture Interactive, as its new chairperson...
Issued by IAB South Africa 15 Oct 2020
The IAB South Africa has announced the appointment of the Digital Content Marketing Committee, led by Sarah Browning-de Villiers, Chief Content Officer at Machine_ (Publicis Groupe)...
Issued by IAB South Africa 7 Oct 2020
The IAB SA discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital in its next webinar that was held on Thursday, 8 October...
Juanita Pienaar 5 Oct 2020
Following the promotion of Cayleigh Zambonini to digital integration manager, Lisa Snyman to digital project manager and Liesl Silverman to digital copywriter, as well as the appointment of Brenda Ulay as community manager and content creator, Boomtown has enhanced its digital service offering to ensure a 'digital first' mindset across the business and for its clients...
Issued by Boomtown 1 Oct 2020
Incredible capability claims made by many AdTech platforms seem too good to be true. Sadly, most are, says Vicinity Media Co-Founder and CEO Daryl van Arkel...
Issued by Vicinity Media 1 Oct 2020