Artificial Intelligence News

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanityDanette Breitenbach

Sydney Mbhele, group chief marketing & corporate affairs officer at Absa, talks about the shifts in marketing in banking (Image supplied)

#BehindtheMarketer | Absa’s Sydney Mbhele: Trust and relevance will decide future banking winnersDanette Breitenbach

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystemsVictoria Oyeboade

Jonathan Greene is the executive VP Americas at RocketSource by Incubeta. Source: Supplied.

The battle for the AI answerJonathan Greene

Sydney Mbhele, group chief marketing & corporate affairs officer at Absa, talks about the shifts in marketing in banking (Image supplied)

#BehindtheMarketer | Absa’s Sydney Mbhele: Trust and relevance will decide future banking winners

By Danette Breitenbach 3 days

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems

By Victoria Oyeboade 3 Jun 2026

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Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)

Lessons in digital marketing from Sanlam’s Life of Confidence campaign

4 Sep 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

Synthetic data: The AI revolution you didn't see coming

Synthetic data: The AI revolution you didn't see coming

Alexander Brand, Rogerwilco 27 Aug 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta

The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta

23 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

South Africa's AI policies will be shaped by a human-centric approach.

SA’s AI policy tries to balance unemployment and automation

Lindsey Schutters 20 Aug 2024

Source: Image generated by Karabo Ledwaba using Leonardo.AI

#Bookmarks2024: AI, audacity and the human touch

Karabo Ledwaba 20 Aug 2024

Source: © 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour

3 ways to combat AI-generated fake content and build brand trust

Charlie Stewart 19 Aug 2024

Why over 350 organisations share their news via a Biz Press Office

Why over 350 organisations share their news via a Biz Press Office

Bizcommunity.com 19 Aug 2024

Source: © The Bookmarks These second IAB South Africa Bookmark Awards Finalists’ Showcase discussed artificial intelligence (AI), audacity and creative collaboration featuring host and moderator Ann Nurock

#Bookmarks2024: Finalists’ Showcase encourages AI use, audacity and creative collaboration

16 Aug 2024

Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

Mark1 and more celebrate digital excellence at the 2024 Bookmark Awards

Mark1 and more celebrate digital excellence at the 2024 Bookmark Awards

IAB South Africa 14 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © 123rf Patrick Carmody, CEO of Conversation Lab, looks at how the shift to AI-powered answer engines are and will challenge Google

The shift to AI answer engines. A challenge for Google?

Patrick Carmody 6 Aug 2024

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5 reasons why creative agencies need to embrace AI now

Darren Morris 5 Aug 2024

Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot

Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot

Dentsu 2 Aug 2024

Source: © 123rf Immersive Fox has launched its AI-driven text-to-video AI actor technology in South Africa

AI-driven text-to-video AI actor technology launches in SA

2 Aug 2024

Source: © WPP At the recent Creative Circle Full Circle held in Johannesburg this year's South African Cannes Lions jury members' gave their insights into some of the world's best advertising campaigns

#Cannes2024: Insights on some of the world's best creative work

Danette Breitenbach 29 Jul 2024

Image supplied. India is expected to be the first to release the world's first feature-length AI-generated film Maharaja in Denims, produced by Intelliflicks Studios

World's first feature-length AI-generated film highlights AI challenges for industry

26 Jul 2024

Google's vision for AI depends on the prompt

Google's vision for AI depends on the prompt

Lindsey Schutters 25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

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How rapid technological progress is transforming the IP property landscape

24 Jul 2024

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

18 Jul 2024

Some of the country’s top leaders in PR chat about the industry in South Africa, Africa and globally: (L to r:) Lebo Madiba, founder and managing director, the PR Powerhouse, Dustin Chick, partner & managing director Razor Public Relations, Sanesh Maharaj, head of influence, Ogilvy and Nicky James managing director of Tribeca Relations

#WPRD2024: Top SA PR leaders reflect on public relations industry

Danette Breitenbach 16 Jul 2024

Source: © 123rf Adam Hunter, head honcho at Hook, Line & Sinker looks at the future of PR in a changing world on World PR Day

#WPRD2024: The future of public relations in a changing world

Adam Hunter 16 Jul 2024

Robert Grace is M&C Saatchi Group's chief strategy officer. Source: Supplied.

M&C Saatchi SA, Eighty20 launch GrowthMap for data-driven business growth

15 Jul 2024

Source: © We the People SA We the People SA has translated the 4,675-word Bill of Rights into 15 concise and relatable tweets

#TheBillOfTweets - AI translates South Africa's Constitution into 15 tweets

8 Jul 2024

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