Research News

#YouthMonth

Honouring the youth: A celebration of courage, commitment, and change

Michelle Lourens, IMA’s ‘Swiss army knife’, joins Cannes Lions Open Chair Programme

Karabo Ledwaba

Learnerships: The antidote to youth unemployment, skills mismatch

Anton Visser

BizTrendsTV

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

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#See: Africa Tech Week Awards 2025 celebrates innovation

#See: Africa Tech Week Awards 2025 celebrates innovation

#See: Hertex HAUS reopens reimagined Bellville Showroom

#See: Hertex HAUS reopens reimagined Bellville Showroom

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

What news sources do we actually trust?

What news sources do we actually trust?BrandMapp

Powerful analytics measure real-world results with precision

Powerful analytics measure real-world results with precisionVicinity Media

No market research? You’re throwing good money after bad

No market research? You’re throwing good money after badBMi Research

The missed opportunity of not embracing geospatial science in trade area analysis

The missed opportunity of not embracing geospatial science in trade area analysisAfriGIS

Powerful analytics measure real-world results with precision

Powerful analytics measure real-world results with precision

3 days

No market research? You’re throwing good money after bad

No market research? You’re throwing good money after bad

5 Jun 2025

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Source: © 123rf Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services says PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report

Africa’s entertainment and media industry: A positive story of resilience and expansion

28 Jan 2025

Source: © 123rf Panoramic view of Santiago de Chile with the Andes mountain range in the back. Scopen's latest report analyses the new business practices of creative companies and advertisers' practices in Chile

Scopen research finds Chilean creative companies invest an average of R500,000 per year in New Business

28 Jan 2025

VML’s 11th annual trends study says looking ahead, 2025 will be a year of both immense challenge and opportunity for brands in South Africa (Image supplied)

The Future 100: 2025 - A year of challenge and opportunity for brands

27 Jan 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Final call: Entries for Product of the Year 2025 close 31 January

Final call: Entries for Product of the Year 2025 close 31 January

Product of the Year South Africa 22 Jan 2025

Human8 hires Niels Neudecker as managing director, US

Human8 hires Niels Neudecker as managing director, US

Human8 8 Jan 2025

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

18 Dec 2024

#BestofBiz 2024: Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Exploring South Africa’s evolving travel trends in a post-pandemic world

Exploring South Africa’s evolving travel trends in a post-pandemic world

KLA 12 Dec 2024

Source: © 123rf Over the last five years, South Africa’s traditional TV viewership (on regulated services) has declined from 38.2 million to 32.5 million, but despite this content consumption remains robust

Content consumption remains robust, despite traditional TV and radio figures down

10 Dec 2024

Forbes: How shopping habits can reveal credit risk to banks and insurers

Forbes: How shopping habits can reveal credit risk to banks and insurers

Jon Jacobson, Omnisient 5 Dec 2024

How is SA’s middle class feeling going into the holidays?

How is SA’s middle class feeling going into the holidays?

BrandMapp 5 Dec 2024

3 questions to identify your brand’s strategic priorities for 2025

Cynthia Vega and Piers Lindsay-Taylor, Kantar 5 Dec 2024

Source:

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

African Response champions disability inclusion in market research

African Response champions disability inclusion in market research

African Response 4 Dec 2024

Superior data for big decisions: TGI leads consumer profiling in SA

Superior data for big decisions: TGI leads consumer profiling in SA

Ask Afrika 28 Nov 2024

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Kantar 27 Nov 2024

Africa’s luxury market defies economic pressures

Africa’s luxury market defies economic pressures

22 Nov 2024

NIQ Retail Barometer: South Africans spend R214bn on FMCG and durable goods in Q3 2024

NIQ Retail Barometer: South Africans spend R214bn on FMCG and durable goods in Q3 2024

NielsenIQ 22 Nov 2024

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Human8 21 Nov 2024

10 Marketing trends for 2025

10 Marketing trends for 2025

Kantar 20 Nov 2024

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

2024 Township CX Report: Insights for brands navigating South Africa's township economy

2024 Township CX Report: Insights for brands navigating South Africa's township economy

Rogerwilco 20 Nov 2024

African Response launches StokveLink to empower businesses and stokvels

African Response launches StokveLink to empower businesses and stokvels

African Response 20 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

KLA 19 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024