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Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence (AI) is now firmly on the sector’s agenda (Image source: © 123rf

Part 2: Scopen Spain PR Scope - AI as a transformative force

The 20th release of the Marketing All Product Survey (Maps) will be available in mid-November 2025 (Image source: © 123rf )

20th Maps Quarterly Survey release

29 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

More news

Understanding the rise of food delivery services in South Africa – KLA consumer insights

Understanding the rise of food delivery services in South Africa – KLA consumer insights

KLA 22 Nov 2023

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Kantar 20 Nov 2023

South Africans' understanding and commitment to sustainability

South Africans' understanding and commitment to sustainability

Caroline Maphalala, KLA 9 Nov 2023

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Celebrating GIS Month

Celebrating GIS Month

AfriGIS 8 Nov 2023

Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing

E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

Danette Breitenbach 7 Nov 2023

Festive season frenzy: How to activate brand awareness this Black Friday and beyond

Tradeway 1 Nov 2023

If you want to capture your customers' attention, advertise on the big screen

If you want to capture your customers' attention, advertise on the big screen

aHead Marketing Services 1 Nov 2023

Making the most of marketing insights with machine learning

Making the most of marketing insights with machine learning

Sprout Performance Partners 1 Nov 2023

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

31 Oct 2023

Source:

UK Ad market resilient in Q2 2023: Online channels drive growth

31 Oct 2023

Are you data rich, but insight poor?

Are you data rich, but insight poor?

BrandMapp 30 Oct 2023

Verve promote Lydia Martin to research director

Verve promote Lydia Martin to research director

VERVE 27 Oct 2023

Source:

Spotify data: Afrikaans music is the mood as Springboks gear up for final

26 Oct 2023

Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index

Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index

Ask Afrika 26 Oct 2023

Unlocking South Africa's home retail landscape: Key insights into consumer behaviour

Unlocking South Africa's home retail landscape: Key insights into consumer behaviour

KLA 24 Oct 2023

Source: © Mikhail Nilov SA's over 55s group is gaining significance, but brands are no longer interested in them says UCT Liberty Institute of Strategic Marketing's Forerunners Report

SA's over 55s: Redefining aging and reshaping consumer behaviour

20 Oct 2023

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Source: © 123rf PR Scope study in Spain has found high satisfaction levels as clients work with their communication consultants for longer

Part 2: PR Scope Spain: Clients work with communication consultants for longer

19 Oct 2023

Source: © Accenture In its 17th Year, Accenture Song’s bellwether report identifies five global macro trends and provides guidance for businesses

5 Global macro trends to guide business going forward

19 Oct 2023

Source:

Report: Significant increase in journalist response rates to pitches

19 Oct 2023

The crucial role of non-biased measurement in the media advertising industry

The crucial role of non-biased measurement in the media advertising industry

Advertising Media Forum 19 Oct 2023

Source: © Kayak 96% of companies interviewed for PR Sscope Spain are satisfied with the work done by their communication consultants

Part 1: PR Scope Spain: 96% of companies are satisfied with their communication consultants' work

16 Oct 2023

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Association for Communication and Advertising 16 Oct 2023

Polarised consumers do respond to advertising

Polarised consumers do respond to advertising

Ask Afrika 16 Oct 2023

Source: © SA Rugby Mag Siya Kolisi displays the leadership qualities we yearn to see in the people in charge of our nation says Dono White, strategic planning director at VMLY&R South Africa

Why South Africa would vote for Siya Kolisi in 2024 if they could

Dono White 12 Oct 2023

Why should I even bother writing reviews?

Why should I even bother writing reviews?

Hellopeter 12 Oct 2023

Clockwork releases trends forecast for marketers: What you can't not know in 2024

Clockwork releases trends forecast for marketers: What you can't not know in 2024

Clockwork 10 Oct 2023

Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success

Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success

Ask Afrika 10 Oct 2023

Delta Victor Bravo turns 5

Delta Victor Bravo turns 5

eatbigfish 6 Oct 2023

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