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Why LinkedIn is more important than ever in 2019

With more than 600 million members from 200 countries in 2019, LinkedIn is still the largest professional networking platform in the world...

By Zubeida Goolam 2 days ago

Schwella says doing truly dirputive work boils down to doing the brave thing.
#DigitalAgencyShowcase: Playing in culture with TBWA\Hunt\Lascaris

In the third session of the second digital agency showcase, held at Red & Yellow School on 16 May 2019, alumnus Johann Schwella, now digital creative director at TBWA\Hunt\Lascaris, said the drive is no longer just to be best in class but only in class. Agencies today are not competing with other agencies but with culture, making it harder than ever to stand out. Here's how to do so...

By Leigh Andrews 2 days ago

Boni Mchunu, GM of East Coast Radio.
#BizTrends2019: Integrating digital with traditional media

As the new media landscape continues to expand, there is a growing need to find innovative ways of marrying the 'old' with the 'new'...

By Boni Mchunu 8 Jan 2019

Global trendspotter, Marian Salzman.
#BizTrends2019: Top 12 trends for SA and the world

Marian Salzman, one of the world's top trendspotters, shares 12 of the top trends to expect as we delve into 2019...

By Marian Salzman 8 Jan 2019

Trend specialist John Sanei.
#BizTrends2019: The acceleration of acceleration

I am hugely inspired by Peter Diamandis, who has motivated a lot of my work. As a proud member of the South African faculty of Singularity University, I watch a lot of his talks, and attend many of their events. This share is very much a presentation by him, with some additions by me. The way he puts things together, and his vision of the future, is outstanding...

By John Sanei 8 Jan 2019

#BizTrends2019: Media trends for 2019
#BizTrends2019: Media trends for 2019

2019 is poised to be the year where the integration of artificial intelligence permeates across all facets of marketing. This includes delivering better customer experiences across brands, driving better media targeting and helping define real-time media ROI...

By Monique Claassen, Issued by Kantar 7 Jan 2019

#BizTrends2019: Is your organisation transformed enough to get customer experience (CX) right?
#BizTrends2019: Is your organisation transformed enough to get customer experience (CX) right?

If as an organisation you are not at least talking about the customer being at the centre of everything you do, you are seriously being left behind. The buzzword amongst business strategists now is Client Centricity...

By Sibongile Vilakazi, Issued by Kantar 7 Jan 2019

#BizTrends2019: A new golden age of OOH media in Africa
#BizTrends2019: A new golden age of OOH media in Africa

A much-needed trend is for people to stop talking about Africa in the collective...

By Greg Benatar 7 Jan 2019

#RecruitmentFocus: 7 reasons to incorporate a flexible work culture
#RecruitmentFocus: 7 reasons to incorporate a flexible work culture

The world of work as we know it is changing. With new technology making it easier to work anywhere, anytime, the traditional 9-5 is effectively dead...

By Paul Burrin 7 Jan 2019

#BizTrends2019: The endurance of trade shows in a digital world
#BizTrends2019: The endurance of trade shows in a digital world

Marketing. The term has (especially of late) been deconstructed, reconstructed and analysed from every angle, curve and graph. Its core, however, has continuously remained robust and unchanging: communication...

By Gary Corin, Issued by Specialised Exhibitions 7 Jan 2019

2018 in review: The biggest stories of the year
2018 in review: The biggest stories of the year

This year has gone by in one indistinguishable blur. If you can't quite remember what happened in the past 12 months, enjoy a quick recap...

By Andy Walker 7 Jan 2019

#BizTrends2019: 4 Tech trends to watch for in 2019
#BizTrends2019: 4 Tech trends to watch for in 2019

It's that time of year again when everyone in the tech industry takes out their crystal balls and starts making predictions about what's going to happen in the industry in 2019...

By Esti Kilian 7 Jan 2019

#BizTrends2019: Africa - The optimist's view
#BizTrends2019: Africa - The optimist's view

Is there a new scramble for Africa? Why should Africa be confident...?

By Andrew Skipper 7 Jan 2019

#BizTrends2019: The future of learning in relation to disruptive innovations
#BizTrends2019: The future of learning in relation to disruptive innovations

According to American developmental biologist, Dr. Bruce Harold Lipton, the brain of a child under the age of seven is in a lower vibrational frequency, a state called theta, imagination...

By Neo Rantele Kuaho 7 Jan 2019

#BizTrends2019: SA businesses moving closer to data-driven decision making
#BizTrends2019: SA businesses moving closer to data-driven decision making

In recent years, established South African businesses have become more aware of the importance of data and its potential role in high-level strategy...

By Brian Timperley 7 Jan 2019

#BizTrends2019: The state we are in
#BizTrends2019: The state we are in

The year 2020 is seen as a landmark for various global policy and technology developments, even as the world struggles to recalibrate from the political, economic and socio-cultural upheavals of 2018...

By Dion Chang, Khumo Theko 7 Jan 2019

#BizTrends2019: From mobile e-commerce to AI - the top 5 trends driving SA consumers in 2019
#BizTrends2019: From mobile e-commerce to AI - the top 5 trends driving SA consumers in 2019

In all our years of watching and researching consumer trends, this is the first time that the evidence we are gathering points to an overwhelming digital influence...

By Gareth Pearson 7 Jan 2019

#FairnessFirst: The secret to career success in 2019 and beyond
#FairnessFirst: The secret to career success in 2019 and beyond

First week back at work for the year and already feeling stuck? Like you're just not progressing in your career? These tips from the Corinium Women in Digital and Data Forum may be what you need to read, to speak up and shine in 2019...

By Leigh Andrews 7 Jan 2019

Marketing research - Fact or fiction?
Marketing research - Fact or fiction?

It's an important question since many marketing decisions are made on the results of marketing research. Decisions should be made on findings that are valid and reliable, but this knowledge formulation and dissemination is not working well in marketing...

By mike broom 7 Jan 2019

#BizTrends2019: The reality of future proofing
#BizTrends2019: The reality of future proofing

The ways of the future start today which is why future proofing is not something that can be ignored and shelved for a later stage...

By Bongani Chinkanda 7 Jan 2019

#BizTrends2019: Big brother brands - how to not be evil in 2019
#BizTrends2019: Big brother brands - how to not be evil in 2019

'Don't be evil.' That three-word phrase was a famous part of Google's code of conduct, until April last year that is.

By Bronwyn Williams 7 Jan 2019

Juanita Pienaar, editorial assistant and content creator, Bizcommunity.
#BizTrends2019: Don't make your customers type

The problem with personalised messaging is time. The solution is to automate and, beyond bots, the solution is voice. Because if you are looking to provide the ultimate in convenience and seductiveness to your customers, don't make them type...

By Juanita Pienaar 7 Jan 2019

#BizTrends2019: Deriving greater business impact from CSI initiatives
#BizTrends2019: Deriving greater business impact from CSI initiatives

The operating environment for corporate social investment (CSI) initiatives for 2019 and beyond is being reshaped by changing business models and digital disruption...

By Professor Elain Vlok 7 Jan 2019

Edgars campaign celebrates self-expression and creative collaboration
Edgars campaign celebrates self-expression and creative collaboration

As part of Edgars' refreshed branding strategy, the department store chain is collaborating more with South African creatives. The recently released Sho Madjozi Collection is one of the fruits of the approach...

4 Jan 2019

Number of journalists murdered in reprisal for reporting nearly doubles
Number of journalists murdered in reprisal for reporting nearly doubles

The year 2018 was the deadliest year for journalists in the past three years, with Afghanistan topping the list as the deadliest country for journalists worldwide in 2018...

4 Jan 2019

Plain packaging for tobacco: what other countries can learn from the UK's experience
Plain packaging for tobacco: what other countries can learn from the UK's experience

Bans on tobacco advertising, promotion, sponsorship and open display in shops in the UK encouraged tobacco companies to make the pack the hero. So they opposed plain packaging and claimed there was no evidence...

By Nathan Critchlow and Danielle Mitchell 4 Jan 2019

Are you on LinkedIn? If you're in the B2B space, here's why it should be one of your New Year's resolutions
Are you on LinkedIn? If you're in the B2B space, here's why it should be one of your New Year's resolutions

South Africa has 6,1 million people using LinkedIn, with 72% of brands relying on it as a marketing tool. This is very relevant in the B2B space because you could be missing out if you're not already using LinkedIn for business...

By Sylvia Schutte 3 Jan 2019

Photo by Uriel Soberanes on .
Immaterial world: The virtual future of fun

Younger consumers value experiences - particularly personalised, meaningful experiences - highly. In other words, Generation Z is looking for 'less stuff, and more stories'...

By Bronwyn Williams 2 Jan 2019

From Europe to SA with love: 3 tips for South African marketers in 2019
From Europe to SA with love: 3 tips for South African marketers in 2019

It seems fitting to be writing this on the last day of 2018. I set off, just one year ago in search of digital knowledge and broadened career experience from Europe. It's exactly what I found and more...

By Lisa Steingold 2 Jan 2019

5 things that keep the advertising industry stagnant
5 things that keep the advertising industry stagnant

Chris Botha, group managing director of park advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all...

By Chris Botha 31 Dec 2018

New tongue-in-cheek TVC for the Mitsubishi ASX
New tongue-in-cheek TVC for the Mitsubishi ASX

Mitsubishi Motors in the UK teams up with Golley Slater Cardiff, Fresh Films and Stone Dogs to launch a new tongue-in-cheek TVC to promote its ASX model...

31 Dec 2018

4 trends shaping the future of TV and entertainment
4 trends shaping the future of TV and entertainment

Jacques Bentley from Skyworth highlights four global industry trends that are making waves and are expected to gain even more momentum in 2019...

By Jacques Bentley 31 Dec 2018

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