Monique Claassen

Director of Media and Digital Insights at Millward Brown
Location:Johannesburg, South Africa

Profile

Taking the guess work out of marketing. Digital Junkie, Travel addict, bit of a data geek. Views are my own.
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#BizTrends2019: Media trends for 2019

2019 is poised to be the year where the integration of artificial intelligence permeates across all facets of marketing. This includes delivering better customer experiences across brands, driving better media targeting and helping define real-time media ROI...

By Monique Claassen, Issued by Kantar Millward Brown 7 Jan 2019

The surprising trend a multiscreen use study has revealed

In 2015, Millward Brown ran its AdReaction study in 42 diverse countries. The study drills down into consumer behaviour and seeks a deep understanding of how consumers engage with advertising, particularly in digital format...

By Monique Claassen, Issued by Mobile Marketing Association 12 Aug 2016

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